About Moopz — Moopz is a new service that brings together conversations about web articles, blog entries, and other web links.  Moopz takes items and comments from FriendFeed and presents them in different ways:

• Moopz aggregates FriendFeed conversations that are discussing the same link. For example, three different people may share the same link to an interesting story.  Seperate conversations may then arise on each of those items on FriendFeed.  Moopz pulls those conversation (and "Likes") and presents them in a single combined thread.
• Moopz reduces duplicates.  A web link may appear in multiple items on FriendFeed.  One person may share the link by boomarking it on del.icio.us and someone else may post a link to it on Twitter.  This can result in duplicate links appearing in your FriendFeed.  Moopz combines these into the same thread with aggregated comments.  Subsequent sharings of the link appear as comments in the conversation thread. (And yes, Moopz looks past most tinyurls and other redirect links to determine the target web link).
  
• Moopz reduces the noise level. Items appearing on the Moopz home page are limited to items that relate to a web link.  As such, tweets like "I had egg salad again for lunch" won't appear.  Furthermore, only items "active" on FriendFeed appear on the home page, thus effectively hiding items that FriendFeeders are not finding interesting.  Items with no activity appear on the Quiet page.
• Moopz augments each item with summaries.  Some items on FriendFeed are very short and don't provide much information about the link ("check out this link http:/nourl.to/dfg").  Moopz tries to augement items by displaying a short summary and image (if available) to provide more information.  This is helpful to decide whether to follow the link to read more, or just move on to the next item.
  
• Moopz automatically tags items based on semantic analysis.  Moopz tries to automatically tag each item with relevant keywords.  Since FriendFeed items can be very short, Moopz tries to find out more information about the destination web link and uses that information to assign tags.
• Moopz provides topic-based navigation of conversations.  Use the keyword tags described above, Moopz can filter the conversation based on topics.  Use the Tag Cloud for a full list of topics.
• Moopz provides a "Popular" list of items most active in the past 24 hours.  The Popular page display the most active conversations in the past 24 hours.  If you want to read the items that are getting the most buzz on FriendFeed, this is the place to go.  The page has a more of a "news page" layout, placing more emphasis on the destination link rather that the person(s) who shared it on FriendFeed.  There is also a feed version of this page, so you can subscribe with your favorite feed reader so you don't miss out on interesting conversations.

You can login with your FriendFeed username and remote key to Like and Comment on Moopz items -- these will appear on the FriendFeed site as well, of course.  There are display options that enable you to hide certain elements of the listings according to your preference.

Note that Moopz does not currently provide a personalized view of items based on your FriendFeed.  Instead, Moopz tries to focus on web and technology links and conversation.  Moopz follows a growing list of conversation-starters in this topic area (if you notice that Moopz is missing some relevant conversations, let me know).  As a bit of a community building experiement, when you login via Moopz for the first time, Moopz will soon subscribe to your feed.  This means that Moopz content will evolve and expand based on people actively using Moopz, which I think could be pretty interesting. That said, a completely personalized experience based on your own FriendFeed home page feed is definitely a consideration for a future version of Moopz.

Questions, comments, suggestions, and conversation are welcome.
[Tags: friendfeed, moopz]