Networked Insights has announced a partnership with NetShops to create an outdoor-focused community, “The Backyard”. The goal of the partnership and the new social community is to create social intelligence about how users are engaging with the community. Networked Insights will also map the data from The Backyard with third-party social networking sites including MySpace to create a clearer picture of what people are talking about both inside and outside the social community. The real benefit to using the services Networked Insights provides is to offer site visitors better e-commerce choices based on the collected data. Dan Neely, founder and... [Tags: benefit, better relationships, ceo, choices, current user]