Do you recall when the furore when Facebook Beacon came out last year, and all the stuff Forrester put out about "Fansumers" or whatever (ah, the joy of persistence ). Anyway, someone made the graphic point that if you are talking with your mates in a bar, the last thing you want to see is some wally dressed in a Coke outfit barging into your conversation saying "hey, what you guys talking about - can we be friends" etc etc. Anyway, looks like that penny is sinking in - Ad Age reports P&G man Ted McConnell, general manager-interactive marketing and... [Tags: advertiser, amp, blank spaces, coke, consumer advocate]