Complementary tools to listen to Twitter — For listening to conversations on Twitter about your brand, your client’s brand or anything else you need to be paying attention to online, you are literally spoiled for choice. I think one of the simplest yet more effective tools available is Twitter search (known as Summize before Twitter acquired it), shown in the screenshot above (click for larger image). As its name indicates, it searches tweets on the keywords you enter. Once you do that on the website, the results page tells you when new content appears on Twitter that matches your search term(s). You then manually refresh the... [Tags: complementary tools, conversations, effective tools, hot topic, key words]