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June 8, 2010 3:20 PM - Sign in to comment - Link

Like we didn’t know this wouldn’t happen eh.

Morgan Stanley is calling it the reshaping of the PC market and in the process gives Apple a great big pat on the back by raising its target price to $332.00. Leading the charge at Morgan Stanley is Katy Huberty who raised her iPad sales estimates to 10 million units in 2010 (up from 6 million). At the same time she believes the company’s stock price could go as high as $440 by May 2011.

What’s turned her head? The blistering sales of the iPad and the diminishing growth of the netbooks’. Among her findings:

  • The iPad is on track to become the fastest ramping mobile Internet device out of the gate and one of the most popular in history (see Exhibit 2).
  • Early iPad usage patterns validate the tablet as a computing device. It’s already overtaken the Web browsing share of devices like the iPod touch.
  • It’s at least partially responsible for a sharp drop in the growth of netbook sales, which decelerated to -13% year-over-year in the month of April, from +45% in the first quarter of 2010. Huberty thinks the netbook phenomenon may have peaked; she expects tablet sales to overtake netbooks by 2012.

Source: Fortune

I buy that the iPad will bury netbooks - mostly because I think that netbooks were already well on the way to burying themselves. The iPad just gives a convenient and better option for most people who were going to get a netbook. Others will migrate to increasingly cheap full ultralight full sized laptops. - felix
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