This Woman's Job Is To Convince Madison Avenue That Groupon Won't Kill The Ad Business (GRPN)

This Woman's Job Is To Convince Madison Avenue That Groupon Won't Kill The Ad Business (GRPN)

www.businessinsider.com
Since July 2011, Groupon has been reaching out to ad agencies to encourage them to include daily deals in their marketing efforts. The campaign is a bold one because in some ways Groupon competes with the traditional and digital arms of Madison Avenue. Plus, agencies tend to jealously guard...
This Woman's Job Is To Convince Madison Avenue That Groupon Won't Kill The Ad Business (GRPN)
                                       

Comments:

Related:

Why A 'Want' Button Would Revolutionize Facebook For Advertisers

www.businessinsider.com
The Facebook blogosphere is a-buzz today with speculation that the social media giant is testing a "Want" button. It would be a potentially huge development for brands who would love to see not what people "Like," but what they'd actually be interested in purchasing. "The code was released to the...
Why A 'Want' Button Would Revolutionize Facebook For Advertisers
Shapeways, the Etsy for 3D-Printing, Raises a $6.2 M. Series C Led By New York City’s Lux Capital

Dearth of Engineers in New York? Not for Facebook

betabeat.com
Serkan Piantino, FB NY’s VP of engineering (Photo: Vimeo) While most companies need a city-sponsored map to show just how many jobs they currently have open, Facebook’s new engineering office is not struggling for any lack of hirable talent. According to Wired, the company is looking to add a significant amount of...
Dearth of Engineers in New York? Not for Facebook

Twitter Just Ran Its First-Ever TV Commercial, And There's Something Weird About It

www.businessinsider.com
Twitter is still trying to persuade Madison Avenue to buy ads on its website and apps. So what's it doing running a television ad? Omid Ashtari, Twitter's head of sports, noted that his company ran its first-ever television during today's 2012 Pocono 400 Nascar race. It features racer Brad Keselowski...
Twitter Just Ran Its First-Ever TV Commercial, And There's Something Weird About It

Facebook Eyes Old New York Times Building for New NYC Engineering Office

betabeat.com
(flickr.com/chadwho1ders) Facebook is heightening its presence in New York and is looking to expand from its Madison Avenue digs into a bigger office that is better equipped for its influx of engineers. According to Crain’s New York, sources say the execs at Facebook are considering an office space in the...
Facebook Eyes Old New York Times Building for New NYC Engineering Office

Facebook Is Ready To Expand In New York, And It's Looking At A Legendary Location (FB)

www.businessinsider.com
Facebook is thinking about leasing space in the iconic former New York Times building in Times Square, according to Crain's New York. That news comes after Facebook COO Sheryl Sandberg announced late last year that the company would start hiring engineers in New York. Until that point, Facebook engineers had only...
Facebook Is Ready To Expand In New York, And It's Looking At A Legendary Location (FB)

Here's The Weird Thing About The Buddy Media And Vitrue Deals

www.businessinsider.com
The most interesting thing about the recent acquisitions of Buddy Media (by Salesforce.com) and Vitrue (by Oracle) is who didn't do the buying: The big Madison Avenue ad agency holding companies like WPP, Omnicom, Interpublic Group and Publicis. On paper, Buddy Media (which sells Facebook campaign management software) and Vitrue...
Here's The Weird Thing About The Buddy Media And Vitrue Deals

Here's The Weird Thing About The Buddy Media And Vitrue Deals

www.businessinsider.com
The most interesting thing about the recent acquisitions of Buddy Media (by Salesforce.com) and Vitrue (by Oracle) is who didn't do the buying: The big Madison Avenue ad agency holding companies like WPP, Omnicom, Interpublic Group and Publicis. On paper, Buddy Media (which sells Facebook campaign management software) and Vitrue...
Here's The Weird Thing About The Buddy Media And Vitrue Deals

EXCLUSIVE: Ross Levinsohn's Plan To Turn Around Yahoo (YHOO)

www.businessinsider.com
It's been a week or so since Yahoo booted its CEO Scott Thompson for lying on his resume, and replaced him with Ross Levinsohn. Levinsohn's title is "interim" CEO, but the impression we get is that it is his job to lose. So, what's his plan? We spoke to sources...
EXCLUSIVE: Ross Levinsohn's Plan To Turn Around Yahoo (YHOO)

Brands Will Go GaGa Over This New Facebook Feature

www.businessinsider.com
Facebook has released a new feature that shows advertisers the percent of fans that have seen and Liked specific posts on brand pages, Mashable reports. This will allow brand page administrators to see what works and what doesn't. After GM pulled its $10 million Facebook ad budget right before the...
Brands Will Go GaGa Over This New Facebook Feature
× Just a test of the new info bar. What do you think?