Did 'Hunger Games' Create A New Digital Marketing Template For Hollywood?

Did 'Hunger Games' Create A New Digital Marketing Template For Hollywood?

paidcontent.org
When a movie opens to nearly $153 million dollars, the studio executives backing it always tend to look like geniuses. But in the case of the Lionsgate (NYSE: LGF) marketing department, what they did digitally to stoke buzz for youth-novel adaptation Hunger Games is earning them a particularly large...
Did 'Hunger Games' Create A New Digital Marketing Template For Hollywood?
                                       

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Gannett may follow WaPo into social ads with BLiNQ Media buy

gigaom.com
It looks like Gannett might be thinking about taking a page from rival Washington Post’s playbook. According to a report at TechCrunch, the media giant behind USA Today, CareerBuilder and other properties, plans to buy social-media marketing company BLiNQ Media for up to $92 million. The company, which helps brands...
Gannett may follow WaPo into social ads with BLiNQ Media buy

Meet The Digital Guru Who Got Starbucks To Take Square (SBUX)

www.businessinsider.com
Adam Brotman, the top Internet guy at Starbucks, is in the spotlight after his company unveiled a big deal to take Square in its 7,000 U.S. coffee shops and invest in the San Francisco-based payments startup. Brotman reports directly to CEO Howard Schultz, who is joining Square's board. We caught...
Meet The Digital Guru Who Got Starbucks To Take Square (SBUX)
Dejamor Spices Up Stale Relationships with "Romance in a Box"

Qualtrics' first product after raising $70M? A digital marketing tool

venturebeat.com
After raising a mammoth $70 million in first round funding, Qualtrics has launched Site Intercept, a tool for marketers to target promotions and campaigns to customers, based on their location, shopping cart content, or browser history. Qualtrics claims that the whole process only takes a few minutes. Begin by designing a...
Qualtrics' first product after raising $70M? A digital marketing tool

New York Techie Doesn't Understand Why Everyone's Upset About Unemployment

betabeat.com
Job fair lines in Midtown from 2009 (Photo: wsws.org) Wired.com published an interesting piece last week under the headline “Silicon Valley Creating Jobs, But Not For Everyone.” The article looked at how the Valley’s unemployment rate has ballooned beyond the national average–up to 8.8 percent in June–despite the growing number...
New York Techie Doesn't Understand Why Everyone's Upset About Unemployment

Groupon Sued By Blue Calypso Over Two Peer-To-Peer Ad Tech Patents

techcrunch.com
Groupon is gearing up to report quarterly earnings later this month, but in the meantime the daily deals giant has another issue on its hands: it’s been hit with a patent infringement lawsuit by Blue Calypso, a digital marketing firm that claims Groupon is infringing two of its patents, 7,664,516...
Groupon Sued By Blue Calypso Over Two Peer-To-Peer Ad Tech Patents

Groupon slapped with patent lawsuit by digital marketing firm Blue Calypso

thenextweb.com
Another day, another patent lawsuit, but this time at least it doesn’t involve any patent trolls nor any Apples or Samsungs. Daily deal giant Groupon has been hit with a patent suit by digital word-of-mouth marketing company Blue Calypso, which is led by Bill Ogle, ex-CMO of Motorola Mobility (now...
Groupon slapped with patent lawsuit by digital marketing firm Blue Calypso

"Strategic Link Building Strategy in the Penguin Age" - webcast Thursday at Digital Marketing Depot

searchengineland.com
Our sister site, Digital Marketing Depot, is hosting a webcast on Thursday, August 2 that will help marketers better understand how to develop a strategic link-building plan — particularly in light of recent changes in Google’s algorithms. “Strategic Link Building Strategy in the... Please visit Search Engine Land for the...
"Strategic Link Building Strategy in the Penguin Age" - webcast Thursday at Digital Marketing Depot

BIG DATA, BIG BUCKS: LinkedIn's Dan Roth Talks Social News At 'Social Media ROI'

www.businessinsider.com
In the last year, LinkedIn has successfully transformed itself from a mere career-networking tool to a useful information portal. And investors are watching: LinkedIn, unlike Facebook and Groupon, is trading above its 2011 IPO price today. A key piece of this bid to become more valuable to users has been...
BIG DATA, BIG BUCKS: LinkedIn's Dan Roth Talks Social News At 'Social Media ROI'

Online Socializing Preferred by 40 Percent in U.S. Poll

www.pcworld.com
Forty percent of all Americans said they feel more comfortable interacting online than in person, according to a study released Thursday by digital marketing......
Online Socializing Preferred by 40 Percent in U.S. Poll
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