Apple: Greenpeace’s Cloud Math is Busted

Apple: Greenpeace’s Cloud Math is Busted

www.datacenterknowledge.com
A view of the huge roof of the Apple data center in Maiden, North Carolina. Apple said today that the facility will use 20 megawatts of power, far less than an estimate by Greenepace. (Image: Apple). Apple says it will use 20 megawatts of power at full capacity in its...
Apple: Greenpeace’s Cloud Math is Busted
                                       

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Green tech: Wi-Fi, not storage, is the power hog, researchers say

www.computerworld.com.au
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arstechnica.com
Think mobile devices are low-power? A study by the Center for Energy-Efficient Telecommunications—a joint effort between AT&T's Bell Labs and the University of Melbourne in Australia—finds that wireless networking infrastructure worldwide accounts for 10 times more power consumption than data centers worldwide. In total, it is responsible for 90...
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www.insidefacebook.com
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arstechnica.com
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www.fastcompany.com
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What can social marketers learn from Greenpeace? Watch this video and find out.

thenextweb.com
At LeWeb in Paris this year, I was lucky enough to be picked to interview Greenpeace’s Head of Digital & Mobilization, Brian Fitzgerald on the Social Business Track stage. Fitzgerald’s job is to take Greenpeace’s causes and turn them into successful online campaigns that encourage people to take offline action. As...
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