You Really Can Blame the Web for Shrinking TV Ratings – But You Have to Credit it For Boosting TV, Too
You Really Can Blame the Web for Shrinking TV Ratings – But You Have to Credit it For Boosting TV, Too
                                       

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Nielsen preparing 'Digital Program Ratings' pilot program to track streaming viewers

www.engadget.com
According to the Wall Street Journal, Nielsen's TV ratings are about to get some company, with a system that covers internet watchers. A "Nielsen Digital Program Ratings" pilot program will debut with participation from NBC, Fox, ABC, Univision, Discovery and A&E, tracking the viewership of streaming video they post...
Nielsen preparing 'Digital Program Ratings' pilot program to track streaming viewers
Twitter Takes On TV With Biggest Ad Deal Yet

In first 24 hours, #Music users tweet more Spotify links than iTunes URLs, Rdio comes in a distant third

thenextweb.com
Twitter’s #Music app is out at last for the Web and iOS, following an extensive rumor cycle. If you are behind the times, head here for a detailed explanation of the service. Data from the launch of #Music and the popularity of the various music services that it supports was...
In first 24 hours, #Music users tweet more Spotify links than iTunes URLs, Rdio comes in a distant third

It doesn't matter that much if you like Twitter Music - this is a big play for music industry dollars

thenextweb.com
Way back in the heady days of 2009, a leaked document revealed that Twitter aimed to be “the pulse of the planet.” The world may have changed since then and Twitter’s business strategy may have evolved, but that phrase still remains a key one, especially when it comes to the...
It doesn't matter that much if you like Twitter Music - this is a big play for music industry dollars
Twitter might be making TV deals with Viacom & Comcast
As broadcast TV ratings fall, advertisers eye cable and web video

Study: Correlation Between Tweets And TV ratings

marketingland.com
A huge percentage TV watchers (as much as 80 percent) are now on a “second screen” during a program, though they may not necessarily be engaged in a “social conversation” about the show they are watching. They may be shopping, writing emails or reading news instead. However... Please visit Marketing...
Study: Correlation Between Tweets And TV ratings
Nielsen confirms Twitter buzz aligns to actual TV ratings
Facebook And Twitter Are No Longer Leading Social Media Innovation

Nielsen Finds Tweets Match TV Show Ratings Numbers

www.fastcompany.com
So...why do we need Nielsen again? A new study by Nielsen, the TV ratings people, and SocialGuide has discovered a close correlation between the number of tweets a particular TV show generates on Twitter and its all-important ratings, which can influence everything from investment in the show to it...
Nielsen Finds Tweets Match TV Show Ratings Numbers
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