Mobile Ad Exchange Nexage Opens Up To Third-Party Services With Nexage Connect

Mobile Ad Exchange Nexage Opens Up To Third-Party Services With Nexage Connect

techcrunch.com
Nexage is hoping to expand the capabilities of its mobile ad exchange with the launch of a new service called Nexage Connect. Mark Connon, the company’s executive vice president of corporate and business development, said advertisers and publishers can do a number of things (largely related to targeting) in the...
Mobile Ad Exchange Nexage Opens Up To Third-Party Services With Nexage Connect
                                       

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Singapore Telco SingTel To Invest $1.6B Over Next Three Years In Startups

techcrunch.com
Singapore’s largest telecoms provider, SingTel, plans to set aside $1.6 billion (S$2 billion) over the next three years for startup acquisitions. Like those it has made in recent years, these are expected to be in the digital media space. All of these can be tracked back to the major restructuring...
Singapore Telco SingTel To Invest $1.6B Over Next Three Years In Startups

Flurry opens Marketplace, a real-time bidding ad exchange for mobile apps

gigaom.com
Flurry is known for measuring the size of the mobile app market and the effectiveness of mobile advertising, and now it is expanding its ad business. On Tuesday the company plans to unveil Flurry Marketplace, a real-time bidding exchange for ads in mobile apps. The company hopes Marketplace will stand...
Flurry opens Marketplace, a real-time bidding ad exchange for mobile apps

Clypd picks up $3.2m from Atlas Venture and others to build an interactive television ad exchange

thenextweb.com
PayPal alums Joshua Summers and Doug Hurd have landed a $3.2 million Series A funding round for Clypd, a stealth-mode startup that is building an ad exchange for interactive television and video. The round was led by Scott Savitz of Data Point Capital and Ryan Moore of Atlas Venture. The...
Clypd picks up $3.2m from Atlas Venture and others to build an interactive television ad exchange

This week's headlines from across Inside Network

www.insidefacebook.com
A roundup of all the news Inside Network brought you between Dec. 10 and Dec.14. Inside Mobile Apps Tracking the convergence of mobile apps, social platforms and virtual goods. Monday, Dec. 10 Writing it old-school with Handwrite MoMinis secures $6M in Series B round Smash Cops Heat, Fun Run, YouTube...
This week's headlines from across Inside Network

This week's headlines from across Inside Network

www.insidemobileapps.com
A roundup of all the news Inside Network brought you between Dec. 10 and Dec.14. Inside Mobile Apps Tracking the convergence of mobile apps, social platforms and virtual goods. Monday, Dec. 10 Writing it old-school with Handwrite MoMinis secures $6M in Series B round Smash Cops Heat, Fun Run, YouTube...
This week's headlines from across Inside Network

Nexage: CPMs grew 44 percent quarter-over-quarter, increase in rich media and video ad impressions and brand mobile ad spend will increase next year

www.insidemobileapps.com
Mobile advertising company Nexage released its first ever analytics report today detailing mobile advertising trends in Q3 2012. The company said that CPMs grew 44 percent from Q2 2012 to Q3 2012 and rich media and video ad impressions grew 19 percent. “CPMs will continue to rise, if not at...
Nexage: CPMs grew 44 percent quarter-over-quarter, increase in rich media and video ad impressions and brand mobile ad spend will increase next year

Flurry launches AppSpot to bring together its ads, analytics and user acquisition products, launching real-time advertising exchange in 2013

www.insidemobileapps.com
Flurry is bringing its growing lineup of mobile app monetization tools together into a single product called AppSpot. Announced today, the San Francisco-based company bills AppSpot as an all-in-one monetization platform that uses a single SDK to manage its growing range of ads, analytics and user acquisition tools. Before AppSpot,...
Flurry launches AppSpot to bring together its ads, analytics and user acquisition products, launching real-time advertising exchange in 2013

Nexage Founder Devkumar Gandhi Raises $600K For Pinterest Marketing Startup Dobango

techcrunch.com
Dobango, a startup that allows brands to promote themselves through fan competitions on Pinterest, just announced that it has raised $600,000 in seed funding. The company is led by Devkumar Gandhi, who previously founded mobile advertising startup Nexage. (Dobango’s seed investors including John Ostrem, the original backer of Nexage.) Gandhi...
Nexage Founder Devkumar Gandhi Raises $600K For Pinterest Marketing Startup Dobango

Facebook makes major mobile play by allowing its data to be used to target ads on some mobile sites and apps

www.insidefacebook.com
Facebook today begins a test allowing its unique targeting data to be used for mobile advertising in third-party apps and sites, according to TechCrunch. Essentially, Facebook will serve as an “ad exchange layer,” as TechCrunch calls it, that will add demographic- and interest-based targeting capabilities to traditional mobile exchanges that bid...
Facebook makes major mobile play by allowing its data to be used to target ads on some mobile sites and apps
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