Mobile-and-social app analytics firm Swrve raises $6.25M (exclusive)
Mobile-and-social app analytics firm Swrve raises $6.25M (exclusive)
                                       

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The Irony Of Measuring Digital Influence

techcrunch.com
Editor’s note: Dr. Michael Wu is the Principal Scientist of Analytics at Lithium where he is currently applying data-driven methodologies to investigate and understand the complex dynamics of the social Web.  Social media is a required avenue for brands to engage their customers. However, social media engagement is primarily based on conversations and personalized...
The Irony Of Measuring Digital Influence
Inside Team Romney's whale of an IT meltdown

Marketing Day: November 9, 2012

marketingland.com
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Marketing Biz: Foursquare Ratings, Universal Analytics & Death Of A Salesman This week was full of news that will have an impact on... Please visit...
Marketing Day: November 9, 2012

Videolog partners with OvermediaCast, brings social analytics to Brazilian video producers

thenextweb.com
Video analytics platform OvermediaCast has closed a partnership with video portal Videolog.tv, the Brazilian startup announced today. Following the agreement, Videolog’s 800,000 publishers will get access to a stats dashboard about the videos they are sharing – and automatically convert into users of OvermediaCast’s free analytics plan, with the option...
Videolog partners with OvermediaCast, brings social analytics to Brazilian video producers

Marketing Biz: Foursquare Ratings, Universal Analytics & Death Of A Salesman

marketingland.com
This week was full of news that will have an impact on marketers today and well into the future. Foursquare rolled out ratings aimed at undermining Yelp’s star platform, Twitter continued to promote Twitter Cards, Schema.org integrated Good Relations vocabulary, Google introduced Universal... Please visit Marketing Land for the full...
Marketing Biz: Foursquare Ratings, Universal Analytics & Death Of A Salesman

China blocks Google services amid transition

www.electronista.com
The Chinese government blocked access to Google and the search giant's services today, according to GreatFire.org, which monitors online censorship in China. The move is the first time China has blocked http://www.google.com since the site began tracking online censorship in China in February of 2011. The block affects the main...
China blocks Google services amid transition
A picture is worth a thousand...pennies? SMB social ROI platform SumAll adds Instagram support

Adobe Digital Publishing Suite gets support for iPad mini, Kindle Fire HD 8.9″ and new analytics

thenextweb.com
Adobe has announced Release 24 for its Digital Publishing Suite (DPS), bringing support for the iPad mini, the upcoming Kindle Fire HD 8.9″ and a web viewer on Windows 8. The company has also added new reader behavior analytics for publishers to track. DPS apps designed for the iPad 2...
Adobe Digital Publishing Suite gets support for iPad mini, Kindle Fire HD 8.9″ and new analytics
Pinfluencer Launches Pin ROI Tracking System For Pinterest, Supports Integration With Google Analytics, Omniture & Coremetrics
× Just a test of the new info bar. What do you think?