JiWire serves up location-based ads over airport Wi-Fi

JiWire serves up location-based ads over airport Wi-Fi

gigaom.com
Location-based ad provider JiWire is working with hotspot ISP Advanced Wireless Group to support the latter’s free ad-supported Wi-Fi service in airports. As consumers become more and more reluctant to pay for Wi-Fi, hotspot providers are looking to monetize their connections through advertising and sponsorship. Operating today in 15 U.S....
JiWire serves up location-based ads over airport Wi-Fi
                                       

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JiWire Aims To Improve Mobile Ad Targeting With Its New Location Graph

techcrunch.com
Location-based ad company JiWire is announcing a new service today that’s supposed to connect user behavior and location — perhaps inevitably, it’s called the Location Graph. Even prior to the Location Graph, interim CEO David Staas says JiWire has already created more than 3 billion location tags. The new initiative is...
JiWire Aims To Improve Mobile Ad Targeting With Its New Location Graph

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www.fastcompany.com
Your smartphone could be telling advertisers about your spending habits--what stores, restaurants, and attractions you and others around you visit and how you spend. JiWire's new Location Graph, which launches today, is one of the first social graph-like products expressly for mobile. By using the new platform, the mobile advertising...
Your Smartphone Could Be Telling Advertisers How You Shop And Spend
JiWire builds a location graph to make mobile ads relevant

Half of Public Wi-Fi Connections Aren’t From Laptops [STATS]

mashable.com
Mobile ad network JiWire just released the stats from its latest public Wi-Fi study and found that 56% of connections are from mobile devices like the iPhone, the iPod touch, Android smartphones and Sony’s PSP handheld gaming console.JiWire serves ads through public Wi-Fi spots in places like airports, coffee...
Half of Public Wi-Fi Connections Aren’t From Laptops [STATS]
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