Mixpanel aims to make lifetime value of a customer as common a metric as website pageviews or app installs
Mixpanel aims to make lifetime value of a customer as common a metric as website pageviews or app installs
                             

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Mixpanel Launches Revenue Analytics To Track The Lifetime Value Of Your Customers
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Exclusive: Mobile game developers allowing ads for games of the same genre can increase ad revenue without loss in retention, says PlayHaven

www.insidemobileapps.com
Mobile game developers that allow ads for games of the same genre can increase revenue by up to 196 percent without loss in retention when compared to only displaying ads from games of different genres, according to a report from PlayHaven. Mobile game lifetime value (LTV) maximization platform PlayHaven said one of its...
Exclusive: Mobile game developers allowing ads for games of the same genre can increase ad revenue without loss in retention, says PlayHaven

Apsalar unveils iOS app revenue reporting tool, enabling developers to detect in-app transactions

thenextweb.com
Apsalar, a mobile analytics service for developers, has announced the release of its Automated Revenue Reporting solution for iOS devices. Using this SDK, all in-app transactions can be recorded and provided to the developers in an effort to help monitor its performance. It is free and available in the market...
Apsalar unveils iOS app revenue reporting tool, enabling developers to detect in-app transactions

YouTube to Power New Media Businesses of the Future? Maybe.

allthingsd.com
Life is good at YouTube. It’s already the largest video network globally and the second largest search engine — and with over half of content marketers migrating an increasing share of their $40b+ budgets to video in 2013, YouTube is now uniquely positioned to become the go-to platform for building...
YouTube to Power New Media Businesses of the Future? Maybe.
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Mobile Ad Network InMobi Announces Free 'Lifetime Value Platform' To Help Developers Deliver Targeted Content

techcrunch.com
Thanks in part to some recent acquisitions, InMobi has been expanding its services for mobile developers. Its latest feature is something called the Lifetime Value Platform, which will help developers divide their audience into different segments and customize the experience accordingly — in InMobi’s words, it’s going to be “democratizing...
Mobile Ad Network InMobi Announces Free 'Lifetime Value Platform' To Help Developers Deliver Targeted Content
Facebook and Twitter's billing provider, Revstream, launches a cloud-based revenue management app on Force.com

PlayHaven raises $8M to make mobile developers money

gigaom.com
Developing a mobile game means juggling various goals from monetization and promoting your other titles to engagement and getting players to come back. That’s been a job that startup PlayHaven has helped developers manage and now the company is getting $8 million to expand its efforts and move into Europe...
PlayHaven raises $8M to make mobile developers money
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