Case study: FBX ads result in more sales when combined with Facebook Ads API

Case study: FBX ads result in more sales when combined with Facebook Ads API

www.insidefacebook.com
New E-commerce customers who were targeted with Facebook Exchange remarketing ads after first seeing a traditional Facebook ad generated 89 percent more in sales revenue than customers who entered the remarketing pool through non-Facebook channels, according to a study by Nanigans. In a four-month study of an online retailer that generated $1.2 million in...
Case study: FBX ads result in more sales when combined with Facebook Ads API
                                       

Comments:

Related:

Case study: Domain Sponsored Stories and Custom Audiences drive daily deal sales for LivingSocial

www.insidefacebook.com
Daily deals site LivingSocial worked with Facebook ads company Ampush to run Domain Sponsored Stories with Custom Audience targeting to achieve 58 percent return on investment. Ampush says its campaign resulted in 60 percent lower costs per action than other LivingSocial campaigns that were run by other Facebook Preferred Marketing Developers...
Case study: Domain Sponsored Stories and Custom Audiences drive daily deal sales for LivingSocial
Investors make a $27M bet in ad-tech startup DataXu

Nanigans Ad Engine optimizes for mobile app users with highest lifetime value

www.insidefacebook.com
Facebook ad company Nanigans today announced a new solution for developers to optimize their mobile app install ads to acquire the most profitable customers and generate higher ROI than on other ad networks. Nanigans says it considers in-app purchase revenue to maximize the lifetime return on a developer’s ad spend, instead of simply...
Nanigans Ad Engine optimizes for mobile app users with highest lifetime value
Google Introduces "Find Your Way To Oz" HTML5 Chrome Experiment In Collaboration With Disney And Unit9
These high-tech spreadsheets made the Super Bowl work
BII REPORT: How Hybrid Apps Are Accelerating HTML5 Adoption

Should What Happens at Applebee's Stay at Applebee's?

www.theatlantic.com
A stiffed server, an uploaded receipt, a digital backlash -- it's all a case study in how the Web changes the power dynamic between servers and customers....
Should What Happens at Applebee's Stay at Applebee's?
OXO Shows The Right Way To Respond To Bogus 'Outrage' Over 'Copied' Product

Finnish Activists May Force Parliament To Vote On Crowdsourced New Copyright Law

www.techdirt.com
Well this is interesting. Kevin Collier over at DailyDot has alerted us to the news that Finland may be on the way to crowdsourcing a new copyright law. Finland has an "Open Ministry" effort that requires the Parliament vote on any citizen-proposed bill that gets 50,000 signatures within a period...
Finnish Activists May Force Parliament To Vote On Crowdsourced New Copyright Law
× Just a test of the new info bar. What do you think?