Google Recruits Advertisers To Google+, Promises Greater Returns

Google Recruits Advertisers To Google+, Promises Greater Returns

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 Social Media Insights is a daily newsletter from Business Insider that collects and delivers the top social media news first thing every morning. You can sign up to receive Social Media Insights here or at the bottom of this post. Google Recruits Advertisers To Google+, Promises Greater Returns (Independent)Google is promising...
Google Recruits Advertisers To Google+, Promises Greater Returns
                                       

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What Advertisers Can Take Away From Facebook's #FBRape Scandal

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The recent #FBrape campaign, orchestrated by Women, Action and the Media, the Everyday Sexism Project and activist Soraya Chemaly, and backed by over 100 organisations, targeted big name Facebook advertisers such as Dove and American Express to bring to the fore the issue of content condoning violence against women appearing...
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Facebook's new advertising flow could help attract small businesses

www.insidefacebook.com
Facebook wants to simplify advertising and place the focus on the objective, not the method. The company announced Thursday that it is turning its advertising model around and going from 27 types of ad units to less than half of that, making the goal of the ad the first thing...
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AdWords Image Extensions: Early Reactions & In-The-Wild Examples

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The PPC world is abuzz over the news that Google opened its beta for image extensions, which allow AdWords advertisers to include images with their text ads. In these very early days, PPC managers that have had campaigns in the beta are in experimental mode, while others are eager to...
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Facebook Has Finally Killed 'Sponsored Stories,' The Hated Ad Format That Made It Look Like You Advertised Something When You Didn't (FB)

www.businessinsider.com
"Sponsored Stories," the widely disliked ad format inside Facebook that made it look like you were promoting a product to your friends even when you weren't, is finally going away. Facebook is consolidating and simplifying its 27 ad formats into a number less than half that size. Most users won't...
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VivaKi Partners With Nativo For Native Ad Campaigns

techcrunch.com
Native advertising startup Nativo and VivaKi, a tech-focused agency within ad giant Publicis, announced today that they’ve formed a strategic partnership — basically, VivaKi will be using Nativo technology to run campaigns for Publicis clients. The partnership is another sign that the ad industry is becoming interested in native advertising...
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Facebook announces plan to simplify ad products, eliminating 13+ ad units by the end of 2013

thenextweb.com
Facebook has announced a new initiative to greatly simplify its advertising products, which will result in half of its ad units shuttered by the end of this year. The core of this plan stems from the feedback Facebook received from marketers, which helped the company realize that its ad products were too...
Facebook announces plan to simplify ad products, eliminating 13+ ad units by the end of 2013

Facebook reveals ad unit improvements, will phase out Questions and Offers products

www.insidefacebook.com
Facebook has announced plans of streamlining its ad products by simplifying its offerings. From these changes, users will see a more standard set of ads, as the social network intends to reduce its 27 different ad units to less than half of that in the next six months. In efforts to improve...
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Facebook's Ad Plans Are Still Under Construction

allthingsd.com
Shutterstock/Uros Zunic When Facebook was getting ready to go public last year, it told investors that advertising on the social network was a work in progress. Which meant it didn’t really know the best way to turn its hundreds of millions of users into ad dollars — even though it...
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Facebook kills some redundant ad units

news.cnet.com
The social network says its been listening to what advertisers want, so it's consolidating some forms of advertising. [Read more]...
Facebook kills some redundant ad units

Facebook Says It Will Simplify Ad-Buying Process By Eliminating Standalone Sponsored Stories, Other Ad Units

techcrunch.com
Facebook is wrapping up a session at its Menlo Park headquarters today where brought reporters up-to-date on its ad program and announced some upcoming changes. The big vision, according to Product Manager Fidji Simo, is to simplify the general process of running ad campaigns. She said that when Facebook looked...
Facebook Says It Will Simplify Ad-Buying Process By Eliminating Standalone Sponsored Stories, Other Ad Units
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