Apple's New Ad Campaign Will Subtly Combat The Galaxy S4 (AAPL)

Apple's New Ad Campaign Will Subtly Combat The Galaxy S4 (AAPL)

www.businessinsider.com
New Just two days after Samsung announced its Galaxy S4 smartphone, Apple unleashed a new advertising campaign that highlights why people love their iPhones. The "Why-iPhone" page on Apple's website introduces a subtle shift in Apple's advertising: focusing on people and not just the the features of its product. Samsung has been...
Apple's New Ad Campaign Will Subtly Combat The Galaxy S4 (AAPL)
                                       

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tech.fortune.cnn.com
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tech.fortune.cnn.com
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