The New SEO = Social Engagement Optimization

The New SEO = Social Engagement Optimization

marketingland.com
SEO is not dead. As with all living things, SEO is always evolving. While many in the search community are witnessing and acknowledging the evolution, they cling to the notion that SEO only stands for “Search Engine Optimization.” The concept of search dates back to the days of cavemen... Please...
The New SEO = Social Engagement Optimization
               

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Google Analytics Now Makes It Easier To Track Inbound Links And Stats From Its Social Hub Partners

techcrunch.com
Google today announced that it has redesigned some of Google Analytics‘ social reports to make it easier for publishers to see when they get inbound links from other sites. The update also makes it easier to track how people are engaging with a publisher’s content through the new Data Hub...
Google Analytics Now Makes It Easier To Track Inbound Links And Stats From Its Social Hub Partners

Dachis Group Raises $7.5M To Expand Its Big Data Social Analytics Platform

techcrunch.com
Dachis Group, the social marketing and analytics startup led by Jeffrey Dachis (who previously co-founded and led interactive marketing agency Razorfish), announced today that it has raised $7.5 million in series C financing, led by Austin Ventures. The raise brings the company’s funding to $58.5 million, and is Dachis Group’s...
Dachis Group Raises $7.5M To Expand Its Big Data Social Analytics Platform

Social media engagement for US and UK TV watchers falls to 23-24%: Report

thenextweb.com
Social media may be on the rise as millions of users flock to Facebook and Twitter, but in the US and UK, active use of social services to discuss a show while watching TV is on the decline, falling to 23% and 24%, respectively, in 2012, according to a new...
Social media engagement for US and UK TV watchers falls to 23-24%: Report

Zynga Tries Again With Draw Something 2, a Celebrity-Infused Social Network

betabeat.com
(Photo: Twitter/RyanSeacrest) Celebrity revelations rarely arrive without some behind-the-scenes orchestration, which is what we imagine happened this afternoon when Ryan Seacrest “gave away Zynga’s secret,” by outting the launch of Draw Something 2 on Twitter. After all, Mr. Seacrest’s production company RS Productions also happens to have acquired the rights to the...
Zynga Tries Again With Draw Something 2, a Celebrity-Infused Social Network

Wayin's Scott McNealy On Making The Leap From Sun Microsystems Back Into Startups [TCTV]

techcrunch.com
When it comes to high-flying superpowers of the tech industry, it doesn’t get much bigger than Sun Microsystems back in its heyday, while it was under the leadership of co-founder and former CEO Scott McNealy. So you can imagine that it was a bit of a culture shock for...
Wayin's Scott McNealy On Making The Leap From Sun Microsystems Back Into Startups [TCTV]
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Sprout Social launches #BePresent, a free tool to help brands track their social engagement

thenextweb.com
Sprout Social, a company that provides a suite of tools to help companies monitor their brands in conversation across the social web, has introduced a new tool this week called #BePresent. The service helps brands track their engagement rates online, rating them against others to provide a percentile grade. The free...
Sprout Social launches #BePresent, a free tool to help brands track their social engagement

Scringo aims to help developers by increasing user engagement, distribution and monetization

www.insidemobileapps.com
Mobile app developers can now add social engagement features, two-way messaging, a real-time news feed and more to their apps in minutes with Scringo. The new product provides mobile app developers with those features to help them increase user engagement, distribution and monetization. The product was described by Scringo...
Scringo aims to help developers by increasing user engagement, distribution and monetization
Social Annex adds PinIt2WinIt to its already stocked social toolbox
× Just a test of the new info bar. What do you think?