Facebook now supports cost-per-action pricing for ads through API

Facebook now supports cost-per-action pricing for ads through API

www.insidefacebook.com
New Facebook is today launching cost-per-action ads for certain actions through the Ads API, a company spokesperson tells us. This pricing model lets advertisers define the action that is most important to them and set a maximum price they’re willing to spend for each action of that type. For example, instead...
Facebook now supports cost-per-action pricing for ads through API
                                     

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Marketing Day: April 17, 2013

marketingland.com
New Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook Announces Cost-Per-Action Bidding Facebook is hard at work to deliver and prove value to advertisers. Its recent announcements about... Please visit Marketing Land for...
Marketing Day: April 17, 2013

This Ex-Feedster Exec Just Sold His $60 Million Company To Intel

www.businessinsider.com
New Intel just bought Mashery, a company founded by a group of ex-Feedster execs, Mashery confirmed today on Twitter. The terms of the deal were not announced, but Mashery raised $35 million from investors, including a $10 million round last year and was valued at $60 million, reports Owen Thomas at ReadWrite. If Mashery...
This Ex-Feedster Exec Just Sold His $60 Million Company To Intel
Amazon snaps up Siri-esque Evi -- but why?

Startup News: Real-Life Astronauts, WSJ Consolidations, and More Fun Ways To Spend Your Trendy New Bitcoins

betabeat.com
New Photo: NASA Who Doesn’t Want To Meet A Real-Life Astronaut? We’ve already covered the upcoming 2013 International Space Apps Challenge, the NASA-sponsored space app development challenge, but the event just got even better with the announcement that U.S. astronaut Ron Garan will be in attendance as NASA’s official ambassador. Attendees will have the...
Startup News: Real-Life Astronauts, WSJ Consolidations, and More Fun Ways To Spend Your Trendy New Bitcoins
Planned Facebook Ads Go Big But Less Social -- And Users Will Hate Them

Conduit releases new Wibiya toolbar with IFTTT-like feature that targets Web audiences

thenextweb.com
Conduit has released a new version of its Wibiya toolbar for websites that lets them tailor the bar based on different rules and conditions. Publishers can schedule certain bars to appear at the bottom of their sites at a specific time, or target new visitors and returning visitors. Wibiya tracks...
Conduit releases new Wibiya toolbar with IFTTT-like feature that targets Web audiences

Why digital book publishers are starting to embrace data

paidcontent.org
With more than 20 percent of Americans over the age of 16 having read an ebook in the past year, and publishers seeing more than 20 percent of revenues come from ebook sales, there’s no question the future of ebooks is bright, and the industry has a lot of potential customers. But...
Why digital book publishers are starting to embrace data

Facebook Announces Cost-Per-Action Bidding

marketingland.com
Facebook is hard at work in an effort to deliver and prove value to advertisers. Its recent announcements about third party data integration in ad targeting and offline conversion tracking are all part of that. And today Facebook is introducing a new way to bid for ads on the site,...
Facebook Announces Cost-Per-Action Bidding

Brandcast Banks $1.8M From Benioff To Take The BS Out Of Cross-Web Business Presences

techcrunch.com
Whether you’re an Etsy seller or a multi-national conglomerate, maintaining a sync’d and stylish web and mobile is presence is harder than it should be. You either use a cheap toy website creator or an agonizing enterprise content management system. But now there’s Brandcast. Founded by a former Salesforce engineer...
Brandcast Banks $1.8M From Benioff To Take The BS Out Of Cross-Web Business Presences
× Just a test of the new info bar. What do you think?