Marketing Day: April 17, 2013

Marketing Day: April 17, 2013

marketingland.com
New Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook Announces Cost-Per-Action Bidding Facebook is hard at work to deliver and prove value to advertisers. Its recent announcements about... Please visit Marketing Land for...
Marketing Day: April 17, 2013
     

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Why digital book publishers are starting to embrace data

paidcontent.org
With more than 20 percent of Americans over the age of 16 having read an ebook in the past year, and publishers seeing more than 20 percent of revenues come from ebook sales, there’s no question the future of ebooks is bright, and the industry has a lot of potential customers. But...
Why digital book publishers are starting to embrace data

Facebook Announces Cost-Per-Action Bidding

marketingland.com
Facebook is hard at work in an effort to deliver and prove value to advertisers. Its recent announcements about third party data integration in ad targeting and offline conversion tracking are all part of that. And today Facebook is introducing a new way to bid for ads on the site,...
Facebook Announces Cost-Per-Action Bidding

Alicia Keys Is Giving PowerPoint Presentations: BlackBerry CMO

www.fastcompany.com
The singer is apparently taking her position as global creative director very seriously. So what exactly is Alicia Keys doing for BlackBerry as its global creative director? Blackberry CMO Frank Boulben reportedly said at the AdAge Digital conference that she has helped with PowerPoint presentations, sat in on marketing...
Alicia Keys Is Giving PowerPoint Presentations: BlackBerry CMO

When Marketing with Social Media, One Has to be a Little Wary:R. Balakrishnan (Balki)

www.computerworld.com
R. Balakrishnan (Balki)...
When Marketing with Social Media, One Has to be a Little Wary:R. Balakrishnan (Balki)

Twitter Expands Keyword Ad Targeting To User Timelines

marketingland.com
Keyword targeting isn’t new for Twitter advertisers — they’ve been able to target keywords in Twitter search results since late last year. Starting today, advertisers can also target keywords in user timelines. The new targeting is available to all advertisers in all languages and... Please visit Marketing Land for the...
Twitter Expands Keyword Ad Targeting To User Timelines

Alicia Keys gives PowerPoint presentation to BlackBerry

news.cnet.com
BlackBerry marketing chief Frank Boulben reveals that the singer and company creative director is deeply engaged in BlackBerry's business. Did she sing as she presented? [Read more]...
Alicia Keys gives PowerPoint presentation to BlackBerry
Twitter advertisers can now show ads when users tweet specific keywords

Twitter Could Announce New Ad Capabilities This Week, Amid Speculation Of New TV Network Deals

marketingland.com
Twitter is set to launch an update its ad platform, according to reports by AdNews and MarketingWeek. That news comes amid reports that Twitter is in talks with NBC and Viacom to stream TV clips and sell ads around the content. AdNews, out of Australia, received word that Twitter’s... Please...
Twitter Could Announce New Ad Capabilities This Week, Amid Speculation Of New TV Network Deals

Mobile Ad Revenues $3.4 Billion, Search The Biggest Contributor

marketingland.com
Yesterday the IAB released digital ad revenue figures for the US market in 2012. Overall internet ad revenue came in at nearly $37 billion, making the internet the second largest medium after broadcast TV. Mobile and video advertising were the two biggest digital advertising growth drivers,... Please visit Marketing Land...
Mobile Ad Revenues $3.4 Billion, Search The Biggest Contributor
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