Relationship Reconciliation: GM Comes Back To Facebook Ads After Messy Breakup

Relationship Reconciliation: GM Comes Back To Facebook Ads After Messy Breakup

marketingland.com
New Just 11 months ago GM made the an awkward decision to step away from Facebook ads in an overly public split. As Facebook was readying itself for the ball (IPO), GM  not only stood up the social network, but they publicly humiliated them saying that the ads didn’t work. Guess...
Relationship Reconciliation: GM Comes Back To Facebook Ads After Messy Breakup
         

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Facebook and GM restore ad relationship after public spat

news.cnet.com
Nearly a year after the carmaker claimed Facebook ads don't work, it changes its stance and fires up advertising on the social network again. [Read more]...
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GM drives back into Facebook's arms with new mobile-only ad campaign

venturebeat.com
For General Motors, all advertising roads lead back to Facebook. Almost a year ago, GM, the U.S’s second-largest advertiser, publicly parted ways with Facebook, arguing that the social network’s display ads were ineffective. This was just days ahead of Facebook’s less-than-stellar IPO, so the timing couldn’t have been worse. Now,...
GM drives back into Facebook's arms with new mobile-only ad campaign

GM Testing New Facebook Ad

online.wsj.com
General Motors said it is testing mobile advertising using Facebook, almost a year after the auto maker's decision to stop advertising on the social networking website stirred controversy....
GM Testing New Facebook Ad
GM Returns to Facebook Advertising After Public Split a Year Ago

As Dan Porter Departs, Former Zynga Folks Dish

betabeat.com
$$$ You’ve got to wonder what employee happy hours are like in the legendarily intense environs of Zynga. (We’re gonna guess testy.) A couple days ago, the company announced the departure of New York GM Dan Porter, and former employees are already dishing to Fast Company. A lot of former Zynga staffers, it seems, are ready...
As Dan Porter Departs, Former Zynga Folks Dish

Voice Ads Coming to Your Mobile Devices

www.pcworld.com
A company called Nuance Mobile is adding a whole new dimension to the mobile advertising market.  Its new "Nuance Voice" service allows users to converse with the advertisements on their mobile devices.  Michael Thompson, EVP and GM of Nuance, hopes that engaging with consumers on this level will help...
Voice Ads Coming to Your Mobile Devices

OMGPOP Head Dan Porter Leaves Zynga A Year After $180M Acquisition, Former CityVille GM Sean Kelly Steps In

techcrunch.com
Dan Porter, who led Draw Something-maker OMGPOP into is $180 million acquisition by Zynga, is leaving the company just a year after the deal closed. His departure comes just on the eve of Draw Something 2′s launch, which is supposed to be the big follow-up to the original and is...
OMGPOP Head Dan Porter Leaves Zynga A Year After $180M Acquisition, Former CityVille GM Sean Kelly Steps In

Guy Who Sold Draw Something For $210 Million To Zynga Is Leaving The Company (ZNGA)

www.businessinsider.com
A year after Dan Porter sold his company, OMGPOP for $210 million to Zynga, he's out of the company. This just in from BetaBeat: OMGPOP founder and Zynga New York GM Dan Porter is out at Zynga. He'll be replaced by VP of mobile games Sean Kelly. More to come....
Guy Who Sold Draw Something For $210 Million To Zynga Is Leaving The Company (ZNGA)

Former Windows Phone GM reportedly joins Amazon

news.cnet.com
Charlie Kindel, who worked to build developer support for Microsoft's smartphone business, isn't saying what his new role will be with the online retail giant. [Read more]...
Former Windows Phone GM reportedly joins Amazon
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