Why online advertising will get easier for publishers (and why it won't)

Why online advertising will get easier for publishers (and why it won't)

paidcontent.org
New The concept of selling digital ads is basic enough — offer up a piece of screen and invite brands to buy it. But for publishers, the ad tech industry can feel like a mix of quantum physics and witchcraft. Instead of simple transactions between publisher and buyer, digital ad sales...
Why online advertising will get easier for publishers (and why it won't)
                                       

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Flurry opens Marketplace, a real-time bidding ad exchange for mobile apps

gigaom.com
New Flurry is known for measuring the size of the mobile app market and the effectiveness of mobile advertising, and now it is expanding its ad business. On Tuesday the company plans to unveil Flurry Marketplace, a real-time bidding exchange for ads in mobile apps. The company hopes Marketplace will stand...
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techcrunch.com
Digital advertising company OpenX announced today that it’s launching a new service called Revenue Intelligence, allowing online publishers to calculate and increase the amount of ad revenue that each piece of content is earning. Last fall, OpenX acquired JumpTime, which provided a similar service. OpenX’s new Revenue Intelligence team is...
OpenX Launches Revenue Intelligence To Help Online Publishers Calculate The Value Of Their Content

11 beloved PC game studios: Gone but not forgotten

www.pcworld.com
With the shuttering of LucasArts this week, we're taking a look back at some of our favorite PC game developers and publishers that are no longer around. Some of these companies introduced us to PC gaming, while others helped to define a genre that's still popular today. We start...
11 beloved PC game studios: Gone but not forgotten

Exploring Fair Use And Fair Dealing Around The Globe

www.techdirt.com
We've seen some pushback against fair use/fair dealing over the years -- especially by copyright maximalists who like to pretend that such public rights as codified as fair use and fair dealing somehow violate international treaties. That's ridiculous. Jonathan Band and Jonathan Gerafi have put together a fantastic handbook detailing...
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Quantcast "Compare Sites" Feature Back Up With Expanded Options

marketingland.com
A couple of weeks ago, Danny Sullivan noticed the Compare Sites feature in Quantcast had vanished. Today, we got word that the feature is back up and updated. The Quantcast Compare Site feature now allows site traffic comparisons of up to four publishers, instead of just two. The comparison view... Please visit...
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Arthur Frommer Buys Name Back From Google, Will Bring Print Editions Back

www.fastcompany.com
Frommer's famous guides will still be made in dead-tree editions after all. Mere weeks after Google said it would be discontinuing print editions of the famous Frommer's travel guidebooks, Arthur Frommer has reportedly spent an undisclosed sum to buy the rights to his name back from Google and will...
Arthur Frommer Buys Name Back From Google, Will Bring Print Editions Back
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