Google Announces Rebuilt AdMob Developer Tools With Smarter App Promotion, Local Currency Support

Google Announces Rebuilt AdMob Developer Tools With Smarter App Promotion, Local Currency Support

techcrunch.com
New Mobile app developers using Google’s AdMob ad network will start seeing a new version that has been rebuilt “in a ground up sort of way,” according to Jonathan Alferness, director of product management for mobile ads. The update, which starts rolling out today, also brings AdMob more in line with...
Google Announces Rebuilt AdMob Developer Tools With Smarter App Promotion, Local Currency Support
                                       

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Russell Buckley Joins UK Government To Bring About Silicon Valley In The UK

techcrunch.com
Today in interesting moves comes the news that serial entrepreneur-turned-investor Russell Buckley – who co-founded AdMob (which sold to Google) is joining the UK government to accelerate its policies around startups, mainly funding. Specifically, he’s joining the UK Government’s Venture Capital Unit. The Unit, launched last year, is designed to...
Russell Buckley Joins UK Government To Bring About Silicon Valley In The UK

WPP CEO Sorrell: Google Will Overtake News Corp As Our Largest Media Spend This Year Or Next

techcrunch.com
Martin Sorrell, the CEO of WPP, today laid out a stark picture of how significant a role digital is playing for the advertising giant. Speaking at the FT Digital Media Conference in London today, he said that digital now accounts for 34% of WPP’s media investment, amounting to some $72...
WPP CEO Sorrell: Google Will Overtake News Corp As Our Largest Media Spend This Year Or Next

Chartboost Is Building The Next Mobile Ad Network To Watch, And They're Expanding To Europe

techcrunch.com
Five years ago from their native city of Barcelona, Maria Alegre and her husband Pepe Agell used to watch old Stanford Technology Ventures Program videos from entrepreneurs sharing their founding stories. Intrigued by what they heard, they picked up and moved to the Valley, where Alegre dug into mobile gaming...
Chartboost Is Building The Next Mobile Ad Network To Watch, And They're Expanding To Europe

Meet The Engineer Who Saved LinkedIn (LNKD)

www.businessinsider.com
Kevin Scott is LinkedIn's senior vice president of engineering. The University of Virgina graduate is credited with saving LinkedIn's back-end systems from the brink of destruction. BusinessWeek reports in a profile of Scott that by November 2011 he had enough. His company's system was taxed as the website began to attract...
Meet The Engineer Who Saved LinkedIn (LNKD)

Google drops UDID support with latest AdMob SDK for iOS

appleinsider.com
In an update to its AdMob software development kit for iOS, Google finished the process of deprecating UDID access in accordance with Apple's privacy policies, completing the transition that began over six months ago.    ...
Google drops UDID support with latest AdMob SDK for iOS

Google's AdMob Drops iOS SDK Support for UDIDs as Apple's May 1 Deadline Nears

thenextweb.com
Google has released an updated version of its AdMob SDK for iOS (version 6.4.0) that retires access to Unique Device Identifiers (UDID), weeks before Apple’s official deadline for deprecating the system. UDIDs offered an easy way for app developers to keep track of unique users, but they became a security...
Google's AdMob Drops iOS SDK Support for UDIDs as Apple's May 1 Deadline Nears

Dive Into Mobile Gets Even More Global and Adds Ad Execs From Google and Millennial Media

allthingsd.com
Our rescheduled D: Dive Into Mobile conference is just a couple of weeks away, but we’re still adding a few more speakers to the mix. Carlos Domingo While it was heartbreaking to have to postpone the conference due to Hurricane Sandy, we’ve been using the extra time to add a...
Dive Into Mobile Gets Even More Global and Adds Ad Execs From Google and Millennial Media

Twitter's Ad Revenue Is Getting Close To The Billion Dollar Mark [THE BRIEF]

www.businessinsider.com
Good morning, AdLand. Here's what you need to know today: According to projections by eMarketer, Twitter's global ad revenue is going to hit $950 million by 2014. It's currently at $582.8 million, so that's quite the leap. Twitter's mobile presence is increasing by the minute, and that will help up...
Twitter's Ad Revenue Is Getting Close To The Billion Dollar Mark [THE BRIEF]
REPORT: Twitter Ad Revenue To Hit $1 Billion in 2014
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