Programmatic Attribution Modeling - Don't Just Measure, Execute

Programmatic Attribution Modeling - Don't Just Measure, Execute

searchengineland.com
New The goal behind an attribution model is to understand how all of your marketing touch-points fit together, showing you which dollars are working the hardest, and subsequently allowing you to make smarter decisions next time around. Sounds simple, right? Actually, it’s very far from simple, and is... Please visit Search...
Programmatic Attribution Modeling - Don't Just Measure, Execute
       

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Report: More Complex Attribution Model Shows Organic Search Significantly Undervaled By Marketers

searchengineland.com
Marketing firm Slingshot SEO is picking up where Microsoft left off. Five years ago Microsoft/Atlas began trying to educate marketers and the marketplace about the fact that more online sources than the “last click” were responsible for conversions. This was partly an effort to... Please visit Search Engine Land for...
Report: More Complex Attribution Model Shows Organic Search Significantly Undervaled By Marketers
× Just a test of the new info bar. What do you think?