Why is Adobe getting into the group photo sharing game?

Why is Adobe getting into the group photo sharing game?

thenextweb.com
Adobe today announced the launch of GroupPix, an iPhone app that lets you and your friends create a shared photo album while you’re at an event. In other words, you now have yet another a group photo sharing app to try. Right now, Color, Google+ Events’ “Party Mode”, Swirl, Pinweel, Cluster, Albumatic, Tracks, Yogile, Flock, CapsuleCam and...
Why is Adobe getting into the group photo sharing game?
                                       

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