OpenX, an open source ad server for web publishers, released statistics today to show its strong recent growth - especially in the last 6 months. We interviewed the CEO of OpenX, Tim Cadogan, about the data. We also wanted to know how OpenX compares with Google's competitor Ad Manager, and we discovered how exactly OpenX will make money. According to OpenX, as of December 2008 more than 300 billion ad impressions now run through its software every month. Its core product is still the open source OpenX Ad Server - version 2.6 was launched August 2008 and included a new...
MySpace Chief Executive Chris DeWolfe said that he's "cautiously optimistic" about ad revenue for the News Corp.-owned social network in the face of a recession, Reuters reported Monday. Speaking at the outlet's Reuters Media Summit, DeWolfe said that MySpace's "revenue and profits are significant and they continue to grow in spite of the poor economy." Fox Interactive Media, the News Corp. division that encompasses MySpace, Photobucket, and other digital properties, was declared the top destination for display ads on the Web several months ago. But display ads will be hit hard as ad budgets are cut, many critics have said--harder...
After the recent news that Twitter turned down a $500 million acquisition offer from Facebook, I threw this tweet out there: Twitter for $500 million..gut says that’s too low. Twitter is the defining platform for lightweight interactions. $1 billion +… A nice discussion followed on FriendFeed about this notion. A couple counterpoints were made: “I disagree: their model is no longer unique. Moreover, they don’t offer any particular feature that separates them from other similar models. The best they have to offer is the user base, and the right name-brand shiny shiny with a few choice features would take most...
Ocean currents can power the world, say scientists Explorers find ancient boat in Black SeaMumbai Terrorists Watch World React With Horror Using BlackBerrysVirtual Ears And The Cocktail Party Effect Sue world leaders $1 billion for global warming?How Geothermal Heat Pumps Could Power the FutureScientists: Earth is still heating upthe...
We’re all iPhone and Blackberry addicts at Mashable HQ, and yet Nokia’s latest launch is so slick that it makes our handsets feel a little impersonal. Nokia has debuted, in beta, a Flash application called Nokia Build. The pitch: remix your phone. You can design a 100% original Nokia 7310 Supernova cover using simple drawing tools, image uploads and a library of themes and iconography. Then, have it delivered to your door. Much like NikeID - the site to design your own custom sneakers - this beta launch is a sign that mass personalization is here to stay. Unfortunately...
Yep, it finally happened. One label has come forward and admitted that, for the first time, digital sales of its music has surpassed CDs. While many pundits asserted that loosing tunes via tiny downloadable files would instantaneously cause the deep-pocketed record labels to crumble as piracy ran rampant, the numbers tell a different story. In fact, music sales overall have declined from $14.6 billion in 1999 to $10.1 billion this year, and it's expected to shrink further. But for Atlantic, moving tracks on the information superhighway has proven quite successful; last quarter, digital sales accounted for 51% of its...
Missing from much of the talk about electric cars has been how to charge them up--"just plug it in" sounds simple enough, but when you're dealing with a 400 pound battery that takes 5 hours to juice up, electric vehicle infrastructure suddenly snaps into focus as a make-or-break part of the picture. Palo Alto-based startup Better Place has been working on this part of the plug-in car puzzle since 2007; quietly for a while, but lately with some fanfare. Having already secured cooperation and investment to build infrastructure in Israel, Denmark and Australia, a major announcement was made on...