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Conversations tagged with 'ad agency'

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December 6, 2008 11:30 AM - Sign in to comment - Link
Microsoft Looks For Growth In Hipster T-Shirt Business (MSFT) Microsoft's (MSFT) ad agency has finally cooked up something cool -- retro t-shirts we might actually buy. AdAge: Microsoft is going from marketing computer programs to making clothes, with a new line of graphic tees dubbed "Softwear by Microsoft." "Softwear," instead of software. Get it? It's no surprise that Crispin Porter & Bogusky-the agency Microsoft is relying on to make it cool-had a hand in the line of urban geek shirts expected to hit select stores on December 15. Crispin conceived of the collection, the branding and many of the designs, as well as all the marketing materials, an...
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December 3, 2008 8:55 AM - Sign in to comment - Link
One Egg This morning I spoke to a very nice reporter from a Brazilian magazine called Veja - which I am told is their equivalent to Time Magazine. The angle for her forthcoming article was that you can do trend spotting by reading blogs. I half agreed with her saying that. Scanning blogs can be a great start but there’s a lot more to trends analysis than that. For PSFK consultancy clients we mix secondary deep scanning (from an international team of scouts) with primary research on the street and with an extensive network of informed opinion makers who we have...
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December 3, 2008 4:19 AM - Sign in to comment - Link
Chris Hirst dissects the supermarket christmas campaignsChris Hirst, managing director of ad agency Grey London, dissects the campaigns...
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December 2, 2008 1:20 PM - Sign in to comment - Link
Burger King's New Ad Campaign Deflowers "Whopper Virgins"Burger King's new ad campaign is a series of commercials depicting a taste test between the Whopper and the Big Mac. The twist here is that the taste testers are blessed souls living in areas so remote that they've never even soiled their intestines with Burger King! Yes, such oases do exist—or rather they did, before ad agency Crispin Porter + Bogusky airlifted in the fast food, as the teaser trailers suggest. The campaign calls them "Whopper Virgins," and AdFreak detects a none-too-subtle whiff of colonialism wafting here. And Marilyn Borchardt of Food First tells the Daily News it's insensitive...
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December 2, 2008 11:15 AM - Sign in to comment - Link
Burger King's 'Whopper Virgins' Documentary Takes Whoppers to Remote PlacesFrom A Hamburger Today Burger King's latest campaign, Whopper Virgins (by ad agency Crispin Porter + Bogusky) aims to determine the winner in the Whopper vs. Big Mac battle by taking both burgers to remote places around the world—such as areas in Thailand, Romania, and Greenland—and conducting tastes tests with people who don't "even have a word for burger." Backlash against the Whopper Virgins documentary is pervasive. In The Daily News, Marilyn Borchardt, development director for Food First, calls the campaign "insensitive" and points out, "The ad's not even acknowledging that there's even hunger in any of these places." Dunca...
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December 1, 2008 9:43 AM - Sign in to comment - Link
Mother scoops Stella Artois global advertising accountBrewer InBev has appointed ad agency Mother to handle the global advertising account for its Stella Artois brand. By Mark Sweney...
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November 29, 2008 6:25 AM - Sign in to comment - Link
Mad Men: ShootSeason 1, Episode 9 Synopsis Betty and the kids relax in the backyard as their neighbor releases pigeons from a cage. That evening at a theater, Jim Hobart, a rival ad agency agency executive, tries to recruit Don. He compares Betty to Grace Kelly and offers her a job modeling for Coca-Cola. The next day, Betty tells Francine about the opportunity, and recounts how an Italian fashion designer once created outfits just for her. At the office, Don receives a present from Jim. Over the phone, Jim promises work with high-profile clients. Betty tells Dr. Wayne about her previous modeling...
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November 28, 2008 7:06 AM - Sign in to comment - Link
Beattie McGuinness Bungay sells stake to South Korea's CheilAd agency Beattie McGuinness Bungay is to sell a 25%-plus stake to South Korean group Cheil and establish a New York office. By Mark Sweney...
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November 26, 2008 3:22 PM - Sign in to comment - Link
Adidas Originals Celebrity House Party New Adidas Originals commercial by Montreal ad agency Sid Lee featuring celebrities and athletes Posted by ViaComIT for Design Yout Trust, 2008. Permalink | No comments Design You Trust sponsors. We're proud all of them: Dream Template | W3 MARKUP | activeCollab | MOSSO : The Hosting Cloud | Envisionext.net | Behance Network...
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November 26, 2008 6:33 AM - Sign in to comment - Link
The Hot Dog Launcher: Everything You Always Wanted to KnowIt’s all about turkeys this time of year, blah blah blah. What about the hot dog? Slashfood found a great video about the effort it takes to design the Phillies’ air cannon that shoots hot dogs at games. This is scientific stuff - they go through small trial runs and even position people in an otherwise empty stadium to gauge how far they can launch and figure out the angles. But you can see that they have a lot of fun with it. Even better, Red Tettemer, the ad agency that created the video, has redesigned their home page to...
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November 25, 2008 12:03 PM - Sign in to comment - Link
Ad Agency Sex Tape Link: http://gawker.com/5098697/the-infamou... Yesterday, the entire NYC advertising industry was in shock after a video surfaced of two staffers at a particular firm going at it during after hours. (Apparently, the guy in the video is one of the firm's bigwigs.) Yippee - the video's finally hit the internet. Please enjoy (and obviously, this is NSFW!). PS - Someone needs to teach Mr. Big here that humping like a dog won't get you all the way to the top. Contribute: Add an image, link, video or comment » The Best Links: The Infamous Ad Agency Sex Tape...
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November 25, 2008 1:16 AM - Sign in to comment - Link
Google May Power Search, Ads For Russia's Odnoklassniki Social NetRussia's top social network Odnoklassniki.ru is testing Google's search box, both companies confirmed to business paper Kommersant, leading to a possible ad sales split in what is one of the world's fastest growing online ad markets. With Google's acquisition of RuNet portal Rambler's Begun contextual ad agency recently blocked by anti-trust authorities, the search tie-up could offer a further foothold in a market that is booming despite the US slowdown in web ads' growth. One Russian ad agency boss told Kommersant an Odnoklassniki.ru deal would add five percent to the 32 percent share of the Russian ad market Google (NSDQ:...
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November 25, 2008 12:07 AM - Sign in to comment - Link
The Global Warming Swimming Pool: Swimming Above a Submerged City No, New York is not underwater (yet, anyhow) - that’s a clever ad for HSBC by Ogilvy & Mather Mumbai ad agency in India. The bank wanted to raise awareness of the dangers of global warming, so the clever ad guys glued an aerial photo of a city’s skyscrapers to the base of a swimming pool … the effect of a submerged cityscape is fantastic!...
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November 24, 2008 3:29 PM - Sign in to comment - Link
The Hatfield Hotdog Launcher DocumentaryFiled under: Food Oddities, New Products If you've been to a Phillies game at Citizens' Bank Park in recent years, you might have noticed something different about the launcher that the Phillie Phanatic uses. He's not launching tee-shirts out into the stand like they do at some ball parks. Nope, he's shooting hot dogs out into the bleachers. If you've ever wondered about the technology used to send those dogs (well wrapped in foil, with mustart and relish) out into the top seats, you're in for a treat. Philadelphia-base ad agency Red Tettemer (the same folks who brought us the...
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November 24, 2008 7:26 AM - Sign in to comment - Link
AKQA turns in its agency membership card If you haven't seen it, three of the digital ad world's best and brightest got serious ink in The New York Times Magazine on Sunday, even if it was under the regrettable headline "Multiscreen Mad Men." Ben Palmer of The Barbarian Group, Rob Rasmussen of Bartle Bogle Hegarty (and previously R/GA), and Lars Bastholm of AKQA held forth in a pretty interesting, if basic, discussion of how companies will reach consumers in digital media. One thing that stood out for me was when Lars (at left, with other AKQA execs, in the photo) explained how AKQA looks at its...
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November 24, 2008 6:22 AM - Sign in to comment - Link
Truth in Advertising is now called Trust MeFiled under: Other Drama Shows, Programming, Reality-FreeCan two cable shows about the advertising world co-exist? Of course they can. With 12 Law and Orders, 9 CSIs, and 57 reality shows where sexy people live in a house, I think we can have two shows about advertising.Trust Me is the new name of the TNT series Truth in Advertising. It stars Eric McCormack (Will and Grace) as Mason and Tom Cavanagh (Ed) as Connor, best friends who also run an ad agency. Unlike Mad Men, it's set in the present day. Also unlike Mad Men, it's set in Chicago. See? Two...
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November 23, 2008 6:07 PM - Sign in to comment - Link
The Perfect Gin for your Juice Ad Agency Red Tettemer released their own brand of spirits called “Tub Gin.” that is worth a look and taste. Posted by misjuana for Design Yout Trust, 2008. Permalink | No comments Design You Trust sponsors. We're proud all of them: Dream Template | W3 MARKUP | activeCollab | MOSSO : The Hosting Cloud | Envisionext.net | Behance Network...
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November 22, 2008 2:59 AM - Sign in to comment - Link
Russian Bear VodkaCool ad for Russian Bear. To see what this ‘Russian’ message delivers, click to enlarge. Ad agency: Lowe Bull, Cape Town. via. @ haha.nu....
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November 20, 2008 10:00 AM - Sign in to comment - Link
Advertisers Changing With The MarketMany people are more cautious about spending their money in this economic downturn. So how do advertising campaigns adjust to the more challenging market? Romi Mahajan, chief marketing officer for the digital ad agency Ascentium discusses how companies are revamping their marketing strategies.» E-Mail This     » Add to Del.icio.us...
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November 19, 2008 9:01 AM - Sign in to comment - Link
Workamajig updated for Flash 10, Safari 3.2 — Workamajig, creative and ad agency software, has been updated for Flash 10 and Safari 3.2....
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