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Twitter to launch automated ad exchange to let brands retarget you via tweets

Facebook Earns 58% More Per Ad Than Last Year, Mobile Ads Clicked 4X More Than Twitter Ads

techcrunch.com
Facebook yesterday saw a decline in share price on a report of falling user numbers in key markets like the U.S. and Europe, but in a sign of how it is firming up its business, Facebook is also making significantly more money and getting more sticky with its advertising, on...
Facebook Earns 58% More Per Ad Than Last Year, Mobile Ads Clicked 4X More Than Twitter Ads

Microsoft Finally Admits Everyone Hates Internet Explorer (MSFT)

www.businessinsider.com
Most people don't like Internet Explorer. In fact, most internet users (i.e., all of us) think that it sucks! We all know it, and now Microsoft has officially admitted this fact. So for the launch of IE9, and in a bid to make a comeback against Firefox and Chrome,...
Microsoft Finally Admits Everyone Hates Internet Explorer (MSFT)

Chirpify Facilitates Scarily Seamless Twitter Payments

pandodaily.com
Sell Simply launched last year with the goal of changing Twitter from a content platform to a marketplace. After a few months of testing and 300 transactions, the company relaunched today as a full Twitter commerce platform with a new name–Chirpify. The product uses Paypal to facilitate payments on Twitter....
Chirpify Facilitates Scarily Seamless Twitter Payments

Tokkster’s widget could bring chatrooms to every site

thenextweb.com
According to the ad agency JWT, “Web chat everywhere” is one of the 100 things to watch in 2012. In its annual prediction list, it mentioned the young startup Tokkster as one of the key examples of this new trend. Tokkster’s value proposal is both innovative and simple: it offers...
Tokkster’s widget could bring chatrooms to every site

Marissa Mayer Hasn't Figured Out The Trick To Massive Revenues Yet, Says Huge Yahoo Client (YHOO)

www.businessinsider.com
Today, Yahoo will report to its shareholders how its business did during the last three months of 2012. It's expected to report $1.24 billion in revenues. Yahoo brings the vast majority of that money into the company selling brand advertising.  Most of that brand advertising Yahoo sells is bought by...
Marissa Mayer Hasn't Figured Out The Trick To Massive Revenues Yet, Says Huge Yahoo Client (YHOO)
"MacMan" or "iMac?" The creative director behind Apple's turnaround

This Startup Opened An Office In Seattle Specifically To Poach Ex-Microsoft Staff (MSFT)

www.businessinsider.com
PaperG, a startup dedicated to giving small and medium-sized businesses a self-serve platform to create full-blown web and mobile banner campaigns in seconds, has opened an office in Seattle simply to poach talent that's bailing out of Microsoft Advertising, CEO Victor Wong tells us. Microsoft's advertising unit has had a...
This Startup Opened An Office In Seattle Specifically To Poach Ex-Microsoft Staff (MSFT)

15 More Utterly Appalling QR Code Fails

www.businessinsider.com
Even though Quick Response (QR) codes are significantly more effective when placed in newspapers and magazines, that doesn't stop over-eager marketers from putting the scanable codes on everything from produce to body parts to burqas. According to comScore, one in five smartphone users have ever scanned a QR code. Brad...
15 More Utterly Appalling QR Code Fails
This Ad Agency Charges $999 For A Single Tweet

You, A Rocket Scientist?

www.fastcompany.com
About four years ago, Ariel Waldman was home watching a documentary called When We Left Earth, about the early days of NASA. It was a revelation: "When they were forming NASA, there were all these people working there who really had no idea what they were doing. They had no...
You, A Rocket Scientist?
10 Things You Need To Know This Morning (AAPL, GOOG, FB, MSFT, SSNLF, DELL)

Why Ad Execs Are FURIOUS After P&G CEO Said Hits On Facebook Are 'Free' (PG)

www.businessinsider.com
On Jan. 30, I wrote an item describing how Procter & Gamble CEO Bob McDonald was going to "moderate" — i.e. reduce — his $10 billion global ad budget because his brands can get "free" impressions on Facebook and Google. The article enraged some ad execs, who were livid at...
Why Ad Execs Are FURIOUS After P&G CEO Said Hits On Facebook Are 'Free' (PG)

Facebook Hits 1 Billion Users, Hires Iñárritu To Make Commercial Comparing It to Chairs

www.slate.com
It's been a while since Facebook has had cause to publicly celebrate. The company's IPO in May was a fiasco, and its stock shows no signs of recovering. Meanwhile, concerns over user privacy have escalated, and there's a sense that the company is not as popular with the kids as...
Facebook Hits 1 Billion Users, Hires Iñárritu To Make Commercial Comparing It to Chairs

Arduino-enhanced guitar promises less typing, more shredding

www.engadget.com
It's far from the first Arduino-based mod we've seen for a guitar, but this one from David Neevel of the Wieden + Kennedy ad agency may well be the most unique. Apparently tired of having to drop his guitar and pick up a keyboard every time he wanted to...
Arduino-enhanced guitar promises less typing, more shredding

INTERVIEW: This Homeless Man Is Acting As A Wi-Fi Hotspot At SXSW

www.businessinsider.com
Standing outside the convention center, Mark was yelling out "Wi-Fi... Wi-Fi... Wi-Fi..." to the super connected crowd attending SXSW in Austin, Texas. His shirt says it all: "I'm Mark, I'm A 4G Hotspot." For the Internet-hungry, Mark is literally a walking hotspot. He has a 4G Wi-Fi hotspot hanging...
INTERVIEW: This Homeless Man Is Acting As A Wi-Fi Hotspot At SXSW

How global ad agency UM celebrates innovation

venturebeat.com
This sponsored post is produced by Universal McCann. On April 17, Universal McCann, a global media agency, invited members of the media and tech communities to support and celebrate the growth of entrepreneurship in the Bay Area by hosting a fundraising event for the annual UC Berkeley Startup Competition (Bplan)...
How global ad agency UM celebrates innovation

11 Of The Wildest Technology Conspiracy Theories

www.businessinsider.com
Nothing is at it seems! Or is it? Plus, they're all out to get you. Want proof? One theory says the CIA has funded an operation that trawls Facebook for data. Seriously. Whether the motivations are political, financial, or otherwise, plenty of people are convinced that big businesses and governments...
11 Of The Wildest Technology Conspiracy Theories

JOB OF THE WEEK: Director, Digital Advertising Sales & Partnerships

www.businessinsider.com
Check out the Business Insider Jobs section >> As part of our new partnership with SimplyHired.com, each week we'll feature one of the awesome jobs advertised on the Business Insider jobs board. Director, Digital Advertising Sales & Partnerships Care2 New York, NY Why it’s cool: Care2 is a large healthy living, lifestyle...
JOB OF THE WEEK: Director, Digital Advertising Sales & Partnerships
Adobe is killing Creative Suite; here's why

One in a million

sethgodin.typepad.com
The chances of a high school student eventually becoming first violin for the Boston Philharmonic: one in a million.The chances of a high school student eventually playing basketball in the NBA? About the same.In fact, the chances of someone growing up and getting a job precisely like yours, whatever it...
One in a million
VineTune, An Ever-Changing Music Video Made Up Of 6-Second Vines

They Almost Called The iPhone 'TelePod' (AAPL)

www.businessinsider.com
Before Apple launched the iPhone, it didn't own the name "iPhone." Cisco did. So Apple (and an ad agency) worked up some other possible names. They were: TriPod, TelePod, and Mobi. Ken Segall who worked for the ad agency that helped, explains in this video: Please follow SAI on Twitter...
They Almost Called The iPhone 'TelePod' (AAPL)
Tribeca Film Festival Narrows Down #6SecFilms Submissions To A Short List Of 40 Awesome Vines

Microsoft picks new Windows Phone marketing VP for revival

www.electronista.com
Microsoft hoped to turn around its mobile strategy on Monday with word it had hired Thom Gruhler to become its Corporate VP of Windows Phone Marketing. He was leaving a position as the managing partner for technology at major ad agency McCann Worldgroup. As part of his history, he's best...
Microsoft picks new Windows Phone marketing VP for revival
Apple denies being in cahoots with FBI after Anonymous steals 12M UDIDs
Jell-O's Ad Agency Thinks It Can Change the Meaning of #FML to 'Fun My Life'
Eminem Is Suing Facebook For Allegedly Ripping Off His Song In Home 'Airplane' Ad

Blogging Inside Social Apps: Social Game Marketing and Performance Advertising on Facebook

www.insidefacebook.com
Analytics and Open Graph were big topics of discussion during the “Social Game Marketing and Performance Advertising on Facebook” panel at the Inside Social Apps Conference in San Francisco on Thursday. Ifeelgoods Co-founder and VP of Business Development Suchit Dash, AdParlor CEO and Co-founder Hussein Fazal, Kontagent CEO and Co-Founder...
Blogging Inside Social Apps: Social Game Marketing and Performance Advertising on Facebook

Digital ad agency R/GA talks emerging tech, HTML5, Flash & their latest work

thenextweb.com
R/GA is an international digital advertising agency with massive influence across the globe. The agency has worked with major brands like Nike, Verizon and HBO, and now its Chicago branch has just finished its latest work with Grey Goose, which taps emerging technologies for a fully responsive experience on any...
Digital ad agency R/GA talks emerging tech, HTML5, Flash & their latest work
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