ad campaigns

ad campaigns

Social Ad Startup Adaptly Raises $10.5M From Valhalla And Time Warner

techcrunch.com
Adaptly, a startup that manages ad campaigns across multiple social networks, just announced that it has raised $10.5 million in a Series B round of funding. At the same time, it’s launching a new product called Evergreen to help advertisers promote their social network content. The round was led by...
Social Ad Startup Adaptly Raises $10.5M From Valhalla And Time Warner

From buzzword to bloodsport: native advertising gets competitive with new leaderboard

pandodaily.com
Regardless of your definition of the category or whether you believe it has staying power, native advertising is as hot a topic as they come in the adtech world. It’s comparable to flash sales in 2009, daily deals in 2010, influencer marketing in 2011 or ambient social networking in 2012....
From buzzword to bloodsport: native advertising gets competitive with new leaderboard
Former Tumri CEO Calvin Lui Joins Unified As President And Chief Strategy Officer

FB’s Biggest Ecommerce Platform Payvment Lets Its 165K Sellers Instantly Buy Ads

techcrunch.com
The “Taste Graph” is Payvment‘s secret weapon. Facebook’s top ecommerce platform has spent two years finding out what Facebook users Like and buy, and starting today its 165,000 merchants can use it to auto-target ad campaigns. See many businesses don’t have know how to A/B test, target, or manage Facebook ad bids,...
FB’s Biggest Ecommerce Platform Payvment Lets Its 165K Sellers Instantly Buy Ads

Facebook Offers Have Been Claimed By 42M Users

techcrunch.com
Facebook COO Sheryl Sandberg highlighted the growth that Facebook Offers has seen since it launched last year — she said that offers have been claimed by 42 million unique users. Sandberg’s statement came during a larger discussion of Facebook’s ad business during the company’s fourth quarter earnings call. Last quarter,...
Facebook Offers Have Been Claimed By 42M Users
Google Makes A Pre-Holiday Marketing Push For Chromebooks With New Online, Times Square And Best Buy Ad Campaigns

Google stands by decision to end tablet-based ad campaigns

paidcontent.org
Google is overhauling its flagship AdWords service in an effort to raise mobile ad sales and to simplify advertising campaigns. Some advertisers complain that the changes mean a loss of control, in part because the new “Enhanced Campaigns” mean they can no longer create search ad campaigns aimed specifically at...
Google stands by decision to end tablet-based ad campaigns

Facebook to hold Android event next week, likely to announce an iPhone competitor

9to5mac.com
Mockup by Spencer Caldwell based on leaked descriptions Facebook is having an event on April 4th where it will talk about the future of Android. We’ve learned a little more. Facebook and HTC are again tied up building a phone together in which Facebook plays a major role. This isn’t...
Facebook to hold Android event next week, likely to announce an iPhone competitor

Twitter And Nielsen Announce Partnership To Create New Twitter-Based TV Rating

techcrunch.com
Nielsen and Twitter just announced a deal for something called the Nielsen Twitter TV rating, which they’re hoping to turn into the standard metric for measuring the conversation that a TV show spurs on Twitter. The companies say they’re planning to make the rating available commercially in fall of 2013....
Twitter And Nielsen Announce Partnership To Create New Twitter-Based TV Rating

Startup Spotlight: MakeGood looks to help companies make the most of ad campaigns

www.geekwire.com
MakeGood Software CEO Jeff Coon The world of online advertising can be convoluted and complex, making it challenging for advertisers, agencies and publishers to track campaigns. MakeGood Software, a three-year-old startup located in Seattle’s Ballard neighborhood, is looking to help companies make better sense of the data and eliminate bulky spreadsheets...
Startup Spotlight: MakeGood looks to help companies make the most of ad campaigns
Clean Water Charity Uses 'First World Problems' Meme to Guilt You Into Donating
Glogou Launches New Tools To Help Businesses Build Their Online Presence (And Ad Campaigns) In China
W3i triples growth for its mobile monetization business (exclusive)

Facebook Launches A Guide To Facebook Ads

www.allfacebook.com
This morning, Facebook launched a new area of the site to explain how to use the company’s ad platform effectively. It’s a comprehensive resource which breaks down to the details of things like ad creative, scheduling your ads, analyzing reports about ad performance, and more. Additionally, there is a pre-recorded...
Facebook Launches A Guide To Facebook Ads

Buddy Media Acquires Social Ad-Buying Tool Brighter Option To Sync Paid and Owned Marketing

techcrunch.com
Brands are buying more social advertising, and increasingly those ads build off of published content like Sponsored Stories and Promoted Tweets. To absorb this spend, social marketing platform Buddy Media has acquired and integrated the tech and team of Facebook ad-buying tool Brighter Option. Buddy Media started as social publishing...
Buddy Media Acquires Social Ad-Buying Tool Brighter Option To Sync Paid and Owned Marketing

Wildfire is Joining Google!

blog.wildfireapp.com
Four years ago, we set out on a journey to make social media marketing easier and more effective. We thought our idea had potential, but little did we know what an incredible ride it would be. Not only have we helped to define and build an entirely new industry, but...
Wildfire is Joining Google!

Samuel L. Jackson, Zooey Deschanel promote Apple’s iPhone 4S

www.washingtonpost.com
Apple has never been big on adding star power to its ad campaigns, but a new series of spots has put its iPhone 4S in conversations with actor Samuel L. Jackson and “New Girl” star Zooey Deschanel. The spots are a departure for Apple, which tends to concentrate on how...
Samuel L. Jackson, Zooey Deschanel promote Apple’s iPhone 4S
Results of FTC's Google antitrust probe reportedly delayed until 2013

Facebook Says It Will Simplify Ad-Buying Process By Eliminating Standalone Sponsored Stories, Other Ad Units

techcrunch.com
Facebook is wrapping up a session at its Menlo Park headquarters today where brought reporters up-to-date on its ad program and announced some upcoming changes. The big vision, according to Product Manager Fidji Simo, is to simplify the general process of running ad campaigns. She said that when Facebook looked...
Facebook Says It Will Simplify Ad-Buying Process By Eliminating Standalone Sponsored Stories, Other Ad Units

Meet The 18 Most Important People In Mobile Advertising

www.businessinsider.com
Who are the most important people in mobile advertising? Sure, there are executives from the usual suspects on our list (Apple, Google, Zynga, etc.) but you'll be surprised at some of names that made our ranking. Some of the most powerful players in the game are at companies that most...
Meet The 18 Most Important People In Mobile Advertising

Facebook's New Translated And Localized Global Pages Could Lure International Marketing Dollars

techcrunch.com
Until now, a Facebook Page showed up only in the language it was created in, alienating foreign fans. Now Pages can appear translated into a visitor’s local language, which could inspire global brands to buy more Facebook ads promoting them. Global Pages could help a billion language-fragmented users commune around...
Facebook's New Translated And Localized Global Pages Could Lure International Marketing Dollars

Now Old Media Wants In On Facebook Marketing, Too: Conde Nast Parent Advance Invests Takes a Flier On Unified

allthingsd.com
And here’s even more money for Facebook marketing: Unified, a year-old startup that helps companies buy and manage social ad campaigns, has raised $14 million. What’s particularly interesting here is the company that accounted for $10 million of the round — Conde Nast’s parent company Advance Publications. The money for...
Now Old Media Wants In On Facebook Marketing, Too: Conde Nast Parent Advance Invests Takes a Flier On Unified

Twitter Launches Ads API, So Marketers Can Run Campaigns Through Adobe, Salesforce, Others

techcrunch.com
Twitter just announced via blog post that it has launched an advertising API, which will allow brands to run ad campaigns through the company’s API partners, rather than having to buy them through Twitter itself. This confirms a report by TechCrunch’s Ingrid Lunden saying that Twitter would launch its ads...
Twitter Launches Ads API, So Marketers Can Run Campaigns Through Adobe, Salesforce, Others

This Latest Google Now Ad Has Me Hating Siri

techcrunch.com
Google’s ad campaigns haven’t always been the best. Remember that silly Google+ ad that tried to put a romantic spin on Circles, only to make it look like a whole lot of work? Well, the search firm has stepped up their game for the latest Nexus 4/Google Now ad,...
This Latest Google Now Ad Has Me Hating Siri

A familiar face at AdReady: Aaron Finn returns as CEO

www.geekwire.com
Aaron Finn AdReady co-founder Aaron Finn stepped down from the online advertising rat race a few years ago to return to his home in Iowa. But now the former Classmates.com executive, who co-founded AdReady in 2006, is back at the helm of the Seattle startup. AdReady today is announcing that...
A familiar face at AdReady: Aaron Finn returns as CEO
Your online ad strategy stinks, Pricing Engine raises $1.25M to help

Former Apple ad man Ken Segall talks Steve Jobs, simplicity in Time interview

www.appleinsider.com
In an interview with Time on Tuesday, Ken Segall, a former creative director of Apple ad agency TBWA/Chiat/Day who worked with the late Steve Jobs at Apple and NeXT, discussed a wide range of topics including his time collaborating on the Cupertino tech giant's ad campaigns....
Former Apple ad man Ken Segall talks Steve Jobs, simplicity in Time interview

Facebook's Entire Brand Advertising Business Boils Down To One Number: 16%

www.businessinsider.com
One secret reason why Facebook ad revenues haven't quite taken off like they should – and are, in fact, decelerating – is that for years now, brands have advertised on Facebook without paying Facebook. Here's how they've been doing it: Brands build a "page" on Facebook. Facebook users become...
Facebook's Entire Brand Advertising Business Boils Down To One Number: 16%

Starting April 23, Google will allow trademarks as keywords in AdWords campaigns worldwide

thenextweb.com
It’s gone relatively unnoticed, but Google earlier this week announced a fairly important update to its AdWords trademark policy. In a nutshell, Google has revised the policy to lift a restriction on using trademarks as keywords in AdWords campaigns in a range of countries, including China, Australia, Brazil and Hong...
Starting April 23, Google will allow trademarks as keywords in AdWords campaigns worldwide

The Touchscreens Have It: IAB Says Tablets, Smartphones Driving Big Returns On Ads

techcrunch.com
Revenues from mobile ads are only a small fraction of the overall digital advertising pie — and an even smaller slice of overall advertising revenues, but some research out today from the Internet Advertising Bureau underscore why that may well change in the future: ads that appear on touchscreen devices...
The Touchscreens Have It: IAB Says Tablets, Smartphones Driving Big Returns On Ads
× Just a test of the new info bar. What do you think?