Ad Pages

PC Mag Goes All Online All the Time — Since PC Magazine is for the tech crowd the announcement that the publication (can’t call it a magazine anymore I guess) would cease printing a hard copy and be a strictly online operation isn’t a surprise. The New York Times covers this change in the flagship of Ziff Davis Publishing while the company reports that the magazine would be profitable in 2008 but it is forecast to lose money in 2009. Magazines as a whole are facing increasing competition from their online foes which are eating into advertising revenue. Coupled with a general economic malaise that is getting a tighter... [Tags: ad pages, advertising revenue, brainer, breaking news, circulation]

Facebook links users’ search profiles to ad Pages — There’s an entire industry built around getting web pages to appear higher in search engine results. Social network Facebook is moving deeper into it. This weekend, the Palo Alto, Calif. company has begun what looks to be a roll-out of a new public view of your user profile, intended to send search traffic to official Facebook advertiser “Pages.” When you join a Page, you’ll soon have a link to that Page appear in the public version of your Facebook profile, apparently. Your public profile is already indexed by search engines and already appears in search results. For many of Facebook’s... [Tags: ad pages, advertiser, barack obama, facebook, google]

Is time running out for tween magazines? — CosmoGirl is spitting out its last issue this December. With magazine sales falling off a cliff and more young girls choosing Cosmo itself over its sexless tween counterpart, CosmoGirl's ad pages dropped 14.5 percent in the first half of 2008. So, Hearst is cutting its losses and focusing on Seventeen. But don't worry, there won't be a sudden dearth of Jonas Brothers coverage. The CosmoGirl Web site is still raking in the ad bucks and will remain online. In fact, tween content has been steadily growing online through cheaper-than-print virtual worlds like Neopets and Club Penguin. Disney's Club Penguin... [Tags: ad pages, club penguin, cosmo girl, counterpart, cullers]

Digital Climbs as Ad Pages Slip — By Maureen Morrison, Reporter, Ad Age Magazine publishers trudged through a sputtering economy, holding ad pages comparatively steady while making solid digital gains. Magazine 300 ad pages in 2007 slid 1.3%, while circulation revenue fell 1.2%. But U.S. magazine employment last year edged up 0.7%. Read the rest of this post... [Tags: ad pages, circulation, economy, magazine publishers]

Digital Revenue Countering Ad Pages Lost at Top Magazines — Ad pages are continuing to slip at the nation's top magazines, but digital revenue has helped to offset dead tree losses, according to Ad Age's 19th-annual Magazine 300 survey. Magazine 300 ad pages fell 1.3 percent in 2007, with circulation revenue down 1.2 percent. But U.S. magazine employment last year edged up 0.7 percent and digital revenue growth has nearly doubled. Digital revenues ranged from zero to 38 percent in 2007, with the median digital share holding at almost ten percent. That's almost twice the median for 2006, which was 5 percent. PC World drew the highest digital revenues, at... [Tags: ad pages, aggregate, annual magazine, circulation, fortune small business]

As magazine ad pages continued to slip this year and last, digital's growth appeared to help offset the print losses at several publishers, particularly Time Inc. and IDG, AdAge reports. The 48 mags that shared information for AdAge's annual Magazine 300 survey said that revenues from digital ranged from 0.3 percent to 38 percent, with the median figure for digital last year hitting 9.75 percent—about double what magazines reported last year. -- Counterbalancing print declines: For the most part, tech-focused mags saw the greatest gains from digital. Among the magazines whose digital sides compensated for print declines, IDG's PC World... [Tags: ad pages, adage, blackberry, consumer titles, credit rater]

Jeff Bewkes, Evasive Optimist — The Jeff Bewkes happy-talk tour continues. After making the case for optimism to Portfolio's Lloyd Grove on Monday, the Time Warner CEO reiterated at the Goldman Sachs Communcacopia Conference this afternoon. Bewkes talked about the upside of the digital revolution for media companies, skirted questions about how Time Warner intends to dispose of AOL, and even had nice words to offer about the magazine business, saying he wouldn't rule out acquiring more titles. "We all know print's got secular issues and [is] a little slow but there are some magazine titles, like People, InStyle and Real Simple, that are... [Tags: ad pages, aol, ceo, digital revolution, goldman sachs]

ZikBay.com – More Free Classified Ads — In their own words“The best free classifieds.”Why it might be a killerIt’s never too much to have another place to search for a job. The variety of listings is amazing.Some questionsWill people care for another classifieds site? Aren’t there too many already?What it doesThere seem to be as many free classified ad pages on the internet as grains of sand on a beach. If you still haven’t found a site to place your classified ads, then you should check out Zikbay.com. This is your everyday classified ads site, but it looks great. You’ll be able to post items for sale,... [Tags: ad pages, free classified ad, free classified ads, free classifieds, grains of sand]

U.S. News' College Report Online Revenues in Seven Figures — So says U.S. News & World Report president Bill Holiber, talking about the relaunch of its America's Best Colleges online portal, in an interview with Folio. Its flagship franchise list saw about 15 million page views in the last one week, and online revenue around the story is up 500 percent. "We're well into seven figures just online for this story," he said. The publisher has sold major online ad packages on the site to Dell and Microsoft (NSDQ: MSFT) Office Student. Meanwhile, the print edition of the mag is still bleeding: ad pages fell 30.2 percent and estimated ad... [Tags: ad pages, amp, best colleges, biweekly, dell]

TV Guide goes all ABC (for one issue) — Filed under: Industry, OpEd, Reality-FreeIndustry staple magazine TV Guide will be co-opted by the Walt Disney-owned ABC network for its August 25th issue. The issue will have 21 ad pages, all of which will be promoting ABC. It will also contain a DVD with a sneak-peak at ABC's fall shows.To me, this willingness of TV Guide to prostitute itself out for an issue is an example of how print media is in decline and how desperate TV Guide must be for advertising dollars. On the other hand, TV Guide is released with such frequency that people will likely forget such... [Tags: abc network, ad pages, advertisement, cbs, decline]

Earnings: Rodale Q2 Revenues Rise 7.6 Percent As Online Gains Top 27 Percent — Health/lifestyle mag publisher Rodale appeared to have a different Q2 than most of its print competitors. The company, which is privately held and therefore has decided to withhold dollar amounts, says that its total revenue grew by 7.6 percent in Q2, while all online revs, including ads and subscriptions, was up 27.1 percent. While impressive compared to most other pubs, the company is obviously not immune to the ad slowdown, though it surely benefited from having the books and e-commerce business to buttress its primary mag products. Last year, Rodale's Q207 online ad revs gained 117.2 percent year-over-year. Meanwhile, print... [Tags: ad pages, blackberry, decline, dollar amounts, e commerce business]

McGraw-Hill Finds An Upside To The Energy Crisis — McGraw-Hill's Q2 was lousy, but that's what the Street expected: Revenue was down 2.6%, to $1.67 billion (consensus $1.65 billion) and profits were down 23.4%, to $212.3 million, or $0.66 EPS (consensus $0.65). If you're publishing/media business with a huge exposure to the credit crunch (via Standard & Poor's), things could be worse. Also not terrible: The performance of MHP's B-to-B group, where revenues were up 7.8% y/y. What was driving that? Not BusinessWeek, where ad pages were down 11%. Instead, MHP says, it's doing particularly well with its Platts group. What's Platts? It's of no interest to anyone who... [Tags: ad pages, amp, businessweek, consensus, credit crunch]

Earnings: McGraw Hill Q2 Revs Slip; Media Up 6.8 Percent — BusinessWeek publisher McGraw Hill reported Q2 revenue of $1.67 billion, a decrease of 2.6 percent from the prior year. A 10.4 percent decline at its trouble financial services business was the main culprit. Net income fell 23 percent to $212.3 million ($.66 per share) from $277 million ($.79 per share). This quarter did include a $23 million restructuring charge that knocked $.05 off of EPS. Revenue at the Information and Media segment was up 6.8 percent. Operating profit at the unit spike 68.2 percent to $24.8 million. The company said its Platts publication benefitted from volatile energy prices, but that... [Tags: ad pages, amp, benefitted, businessweek, culprit]

Conde Nast Pulls The Plug On Golf For Women — Conde Nast will shutter Golf For Women magazine with the July/August issue after 10 years. In its announcement, Conde Nast simply says that the bimonthly mag didn't fit its "business objectives" anymore. In particular, the magazine had a particularly poor Q1, as WSJ pointed to data from the Publishers Information Bureau said Golf For Women's ad pages dropped 35 percent. At the same time, Golf For Women's chief, Susan K. Reed, was named editor-in-chief of Hearst Corp.'s O, The Oprah Magazine. Speaking of Hearst, last week that publisher said it would cease publication of housekeeping magazine Quick & Simple, due... [Tags: 10 years, ad pages, amp, business objectives, celebrity]