Adage

Music Mag The Fader Joins Forces With Pitchfork — It's a tough time for magazines and for music, so music and lifestyle mag The Fader is teaming up with indie-focused site Pitchfork on content and advertising, the companies said in a joint announcement. The two will also collaborate on money-making events like concerts and festivals. While both cover a broad range of music, the style and tone of the print-based Fader and the web-only Pitchfork are markedly different. Still, both have been trying to expand their web offerings in the past year. Pitchfork, for example, launched a music video channel back in April and Fader has been building up... [Tags: 6 million, adage, audience, concerts, fader]

Recession's Upside: It'll Be Easier To Cut Useless Marketing Plans — Maybe it's the feeling of having a great new job as the economy crumbles, but Peter Daboli, the new head of engagement measurement firm Bunchball, has found a silver lining for advertisers coming from this recession. In an AdAge op-ed, the Yahoo's former chief of insights says that as marketers cut their ad budgets in line with the downturn, they probably won't notice any difference in the effectiveness of their advertising. The reason is most marketing plans are bloated and focused, too heavily in Daboli's view, on pushing impressions and not enough on… engagement. And it's not just overvaluing the... [Tags: adage, advertisers, amp, budgets, bunchball]

Black Friday, Cyber Monday...Mobile Tuesday? — Do we really need another shopping holiday? Some marketing firms and major retailers think we do. To follow up on the success of Black Friday, the start of holiday shopping season for American consumers, and Cyber Monday, the day when we surf online for the deals we missed at the mall, a mobile marketing firm called Mobigosee is planning to launch "Mobile Tuesday" on December 2nd of this year. Sponsor The concept for Mobile Tuesday was born out of research that showed that the Tuesday after Thanksgiving was a slow shopping day, as are many Tuesdays throughout the year. To... [Tags: adage, advertising campaign, american consumers, black friday, budgets]

Doomed GM Brands Spent $400 Million On Ads Last Year — Seeking a $25 billion bailout, General Motors could next week present to Congress a plan that would kill brands Pontiac, Saab and Saturn. GM spent about $400 million advertising the three brands during 2007, AdAge reports. Guess not all that offline ad money will be moving online. The bulletpoint-version: Pontiac, Saab and Saturn account for 20.7% of GM's total measured-media spending and 16.5% of its sales. The three brands together had $286 million in measured spending through August and $400 million for full-year 2007. Pontiac -- handled by Publicis Groupe's Leo Burnett -- had measured spending of about $90 million... [Tags: adage, bailout, congress, general motors, gm]

John Naughton has a good Observer (UK) column today about — John Naughton has a good Observer (UK) column today about patients getting health information on the internet. The medical profession is, to put it mildly, not over the moon. The more literate practitioners shake their heads and quote Mark Twain’s adage: ‘Be careful about reading health books. You may die of a misprint.’ But others are more righteous and wax indignant about what they see as the errors and misinformation peddled by many sites that purport to deal with health issues. It’s tempting to regard this as the blustering of an elite threatened with the kind of ‘disintermediation’ that has... [Tags: adage, afib, apparent problems, cardiologist, curators]

John Naughton: I'm sorry, Doctor Internet, but I want a second opinion — In the autumn of 2000 I spoke at a seminar in a big US research hospital on the internet and its impact on health care. Another participant was a senior scientist from the National Institute of Health, the US federal medical research agency. He was asked what he saw as the biggest challenge for health professionals over the next 10 years. 'The biggest problem,' he replied quietly, 'will be how to cope with internet-informed patients.' The audience (mainly health professionals) laughed appreciatively and went about their daily business.They might have been less amused if they'd realised what was going on... [Tags: academic study, adage, disintermediation, doctor internet, health books]

Zinio, a digital magazine service I became a fan of as I moved to go media green, just got a whole lot more useful with the addition of awesome search and social sharing capabilities. The service, called Search Inside, opens up 50,000 back issues of popular magazines and newspapers from around the world to full text indexing. Once you find what you're looking for, many of these magazines archived articles can be previewed for free, with individual digital downloads available for purchase in many cases starting at 99 cents. Zinio is also offering free magazine subscription this month through their... [Tags: adage, advertising age, amp, archived articles, back issues]

Internet users will never watch videos burdened writh long pre-rolls? Wrong. Hulu users would prefer watching one 2 minute commercial instead of four 30 second ones during 22 minute TV shows, the company told AdAge: 88% of Hulu viewers are opting to view a two-minute advertisement in exchange for no ads during the rest of the show. Advertisers buying long-form ads on Hulu include Columbia TriStar, American Express, Hyatt, Paramount Pictures, Sprint and Capital One. See Also:Presenting 10 Very Special Holiday Clips... [Tags: adage, advertisement, advertisers, american express, capital one]

Two-Minute Preroll Ads: The Future of Online Video? — You may soon start seeing some pretty long preroll ads popping up in online video, if new research by Hulu is taken to heart. The online video network found 88 percent of its visitors prefer to see a two-minute ad before a video than to see four 30-second ads spread throughout the video. The finding is specific to 22-minute programs. “The opt-in rate is proving this is something people want,” Hulu spokesperson Christina Lee tells AdAge. “We are trying to break down a lot of these very traditional ways of thinking about advertising,” she adds. Hulu is also experimenting with... [Tags: adage, blip tv, christina lee, economic crisis, game]

Kitchen Scale Design with Sensory Mil Weight — As they say good things come in small packages, the new kitchen scale design seems to have taken this adage. This cute little masterpiece is something which can be said to be a necessity that all modern kitchens should have. As mentioned, design wise it’s small and compact thus does not take much of a space, also it can measure in both grams and calories and does the necessary exchange. Also it can tell time as well, it perfectly goes with the overall idea of giving maximum output using minimum space. Something all of us believe in, isn’t it? (more…)... [Tags: adage, calories, good things come in small packages, kitchen scale, little masterpiece]

Oh, the carnage! — I’m not cooking on Thursday. and I don’t even feel slightly guilty about it. As I get totally lazy and wind down for the holiday- check out these must reads and must sees and must musts: Ford’s Scott Monty tells you everything you need to know about what one automaker has been doing to turn things around. I am quoted in AdAge this morning on the whole Motrin Moms debacle. I would pay close attention to those numbers in there if I were you. Media Matters dispels the myth of the $70 an hour auto worker. This video would be... [Tags: adage, auto worker, automaker, boss, brother]

Teams Of Somethings — Fallows is tired of the "team of rivals" cliche:We do already have words for the underlying concept, and many other examples in history than Lincoln's bringing Seward et al into his administration. You could call it an "inclusive" approach. Or "big tent" politics. Or "bipartisanship," if the rivals in question are from the other party. Or "coalition-building." Or "compromise." Or a "unity cabinet." If you really want a hoary adage, you have two familiar ones to chose from: something about bygones being bygones, or about keeping your friends close, and your enemies...  America needs a lot of things, but not... [Tags: adage, bipartisanship, cliche, cliches, compromise]

NTV Rerun: Honeyshed Still Not Sweet — Just a little over a year ago, Honeyshed launched its beta site, promising to blend the merchandise-moving capabilities of QVC with the video stylings of MTV. We weren’t fans of it then (to put it mildly), but with the site officially out of beta as of last week and a year’s worth of experience under its belt, have things gotten any better? In a word: no. As AdAge pointed out rather eloquently, the problem is that Honeyshed just tries SO hard to be hip and winds up failing miserably. Honeyshed is built on the idea that people know they are... [Tags: adage, adweek, believer, boogey, brand marketers]

There’s been a lot of talk recently about how much money Microsoft is spending (and some would say wasting) on its new advertising campaigns to promote its brand. Of course you know the ones: The Bill Gates/Seinfeld ads and the newer “I’m a PC” ads. But there hasn’t been much focus on how much Microsoft rival Apple is spending on its advertising. You might think it’d be hard to get a figure out of the ever-secretive company, but BNET’s Technology Industry Blog was able to dig the figure up from Apple’s 10-K filing. Apple had an advertising budget of $486... [Tags: adage, advertising campaigns, apple, apple microsoft, bill gates]

Jeff Bezos Gives Advice on Long Term Success — US News and World Report recently named Amazon founder Jeff Bezos one of America’s Best Leaders for 2008, in part due to his role as an Internet pioneer who established the bar for how online commerce is done. Part of the interview done with Bezos for the magazine was republished online and he gives some interesting startup advice. According to Bezos, business success requires a long term plan. Part of enacting your long term plan, he says, means sticking to it and ignoring the naysayers. Pundits and critics might not understand what you’re doing, but if you believe in your... [Tags: adage, amazon founder jeff, business success, competitor, crossing the desert]

Norman Horowitz: Comments About the Looming SAG Strike — I wrote this paragraph about the Writers Strike ten months ago. "The labor dispute between the writers and studios is a simple one. The mega companies believe that they are entitled to keep all of the money that their content earns, and the writers, like other talent, want as much of it as they can get their hands on. It is not more complicated than that. The DGA, WGA, and AFTRA accepted a deal. SAG continues their pursuit of "we want a better deal than theirs." The appointment of a mediator will not help one teeny weenie little bit. The... [Tags: adage, aftra, chip on my shoulder, deaf ears, delivery systems]

How to go about finding a Blogging Buddy: The Power Of Collaboration In Blogging Part 2 — Yesterday we heard from Eric Hamm from Up-And-Coming-Blogger and “Motivate Thyself” and Sean Platt from Writer Dad who wrote about the power of finding a blogging buddy to work collaborate with in your blogging. Finding that special blogging buddy (or buddies) isn’t anything you can place on Craig’s List. Like any relationship worth developing, only the proper combination of time and place will lead to conception. It is important to understand that part of the challenge lies in the patience it takes to wait for the right blogger to enter our lives. Of course, while being patient, it wouldn’t hurt... [Tags: adage, blogger, bloggers, blogroll, buddies]

Just What is Social Media, Exactly? — What is social media, and is social media actually media in the traditional sense of the word?  This is the question Jeffrey and Brian Eisenberg take on and try to decisively answer at their marketing firm’s company blog. They say it is disengenuous to call any of the various things we in the punditry business refer to as types of New Media as any type of media, since the fundamental nature of what we call New Media is communicative, and older forms of media are simply places for content to be surrounded by advertisements. From Brian’s post: “The biggest problem... [Tags: adage, advertisements, amazing things, amp, blank spaces]

Penny Herscher: Risking Our Best Talent — Wall Street will be facing a talent retention challenge very shortly unless the bonus issue is elegantly handled this year. Over the past week the news has been full of "outrage" and questions about whether bankers should get their bonuses this year. Talk of large chunks of the bailout going to top bankers and class-warfare type language. But unfortunately this problem is not as simple as the government, or the "public" controlling the pay of an industry they don't understand. I'm a pretty hard-core democrat and yet when I hear talk of the US taxpayer wanting zero bonuses on Wall... [Tags: adage, backlash, bailout, bonus issue, chunks]

Brand Watch: P&G Careful on Facebook, Optimistic on Applications — This week at the Digital Non-Conference, a program put on by the Ad Club of Cincinnati, Ted McConnell, General Manager of Interactive Marketing and Innovation at Procter & Gamble shared his perspective on marketing on social media in general and Facebook in particular, AdAge reports. A couple of interesting quotes: “What in heaven’s name made you think you could monetize the real estate in which somebody is breaking up with their girlfriend? … We hijack their own conversations, their own thoughts and feelings, and try to monetize it.” And: McConnell cited Facebook applications as a potentially valuable vehicle for advertisers,... [Tags: adage, advertisers, amp, cincinnati, consumers]