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Twitter to launch automated ad exchange to let brands retarget you via tweets

One Of Facebook's Great Hopes For Huge Revenues Is Fading (FB)

www.businessinsider.com
From about 2008 to 2012, one way everyone thought Facebook would make a lot of money is through something called "f-commerce." "F-commerce," was a play on e-commerce. The vision was that small and large retailers alike would open stores on Facebook.com, and that through the magic of "social," the distribution...
One Of Facebook's Great Hopes For Huge Revenues Is Fading (FB)

What's a Facebook Ad Exchange? A (Partial) Explainer

allthingsd.com
So what is the Facebook Exchange? Here’s the main thing: It’s not Facebook’s attempt to create an ad network that extends beyond Facebook.com itself, and onto the rest of the Web. Lots of people assume that Facebook will do that one day, in the same way that Google has been...
What's a Facebook Ad Exchange? A (Partial) Explainer

Facebook set to close deal for Microsoft's Atlas tomorrow?

news.cnet.com
The social-networking company, which has been negotiating with Microsoft for the last few months to acquire the online advertising platform, will likely seal the deal tomorrow, AdAge reports. [Read more]...
Facebook set to close deal for Microsoft's Atlas tomorrow?

Only 1% Of A Brand's Facebook Fans Actually Engage With It Online

www.businessinsider.com
The Ehrenberg-Bass Institute, an Australian marketing think tank, has found that only 1 percent of a brand's Facebook fans will actually engage with it, reports AdAge. It used Facebook's "People Talking About This" metric, a running count of interactions that includes likes, posts, comments, tags, and shares to make...
Only 1% Of A Brand's Facebook Fans Actually Engage With It Online

Meet the man who makes six figures a quarter just from using Twitter

thenextweb.com
For anyone who is semi-active on Twitter, the chances are they have been followed, retweeted or received a direct message from someone who calls him or herself a ‘social media guru’. The characteristics are always the same: countless thousands of followers, which almost exactly mirror the number of people the...
Meet the man who makes six figures a quarter just from using Twitter

The morning lowdown 5-18-12

paidcontent.org
Some of the stories people are talking about this morning… Place your orders: Facebook IPO shares set at $38 (GigaOM) 10 startups that couldn’t have done it without Facebook (GigaOM) TV networks wrap upfront week: “The business still goes through us” (paidContent) Can Web-only programming finally stick? (MediaShift) Beyond search:...
The morning lowdown 5-18-12

Facebook roundup: video ads, voice calling, logos and more

www.insidefacebook.com
Facebook video ad units could come with TV price tags – Facebook is reportedly prepping to sell its new video ads with an “upfront”-type marketplace and TV-like prices. According to AdAge, Facebook will have four daily summer slots — women over 30, women under 30, men over 30 and men over...
Facebook roundup: video ads, voice calling, logos and more

How I Learned to Stop Worrying and Love the Pre-Roll Ad

newteevee.com
Revision3 CEO Jim Louderback contributed an interesting article to Adage.com today, expressing his distain for pre-roll ads and at the same time predicting that the format will stay around, simply because it happens to be the most effective form of advertising in the online video space to date. Louderback knows...
How I Learned to Stop Worrying and Love the Pre-Roll Ad

Facebook will start disclosing when ads are based on browsing behavior

arstechnica.com
Facebook will soon start using an icon to identify which ads displayed on its site are targeted based on the user’s behavior, according to AdAge. When users roll over the gray “x” displayed next to ads, Facebook will display an “AdChoice” icon, in the hopes that it will alert...
Facebook will start disclosing when ads are based on browsing behavior

BII MOBILE INSIGHTS: One Billion Smartphones Shipped By 2016

www.businessinsider.com
Mobile Insights is the new daily newsletter from BI Intelligence that collects and delivers the top mobile strategy news. It is delivered first thing every morning exclusively to BI Intelligence subscribers. Sign up here for a free trial of BI Intelligence today. Mobile Can Lead The Way To The Rebirth Of Print Media (AdAge)Consider the smart...
BII MOBILE INSIGHTS: One Billion Smartphones Shipped By 2016

Chat, Stats, Secrets About Twitter

adage.com
NEW YORK (AdAge.com) -- It was the announcement heard 'round the digital ad world: Twitter revealed at Advertising Age's Digital Conference that it would be accepting sponsored tweets. Here is a roundup of what's been reported and what hasn't since then about Twitter's announced business model....
Chat, Stats, Secrets About Twitter

Is a cheaper, ad-supported Kindle Fire on the way?

paidcontent.org
Amazon is trying to sell ads that would appear on the Kindle Fire’s welcome screen, AdAge reports, at prices of at least $600,000 for a two-month campaign. Does that mean a cheaper, ad-supported Kindle Fire is coming soon? Amazon already sells ad-supported Kindles with special offers at lower prices. The...
Is a cheaper, ad-supported Kindle Fire on the way?

Facebook Deal To Buy Microsoft's Atlas Coming As Early As Next Week (FB, MSFT)

adage.com
Click here to read the AdAge story >> Please follow SAI on Twitter and Facebook.Join the conversation about this story »...
Facebook Deal To Buy Microsoft's Atlas Coming As Early As Next Week (FB, MSFT)

Sold! (Finally) Facebook Takes Atlas From Microsoft, So It Can Get Serious About Ads

allthingsd.com
The Web ad world’s most poorly kept secret is finally out in the open: Facebook has bought Microsoft’s Atlas ad serving and tracking business, an important step as the social network gets more ambitious about its $4 billion ad business. No terms disclosed, but earlier this month AdAge pegged...
Sold! (Finally) Facebook Takes Atlas From Microsoft, So It Can Get Serious About Ads
How Will Salesforce Adapt To The Next Platform Shift: Mobile Computing?

Professional and Personal Circles Converge ... and Confuse http://adage.com/digital/article.php?article_id=143613&qwr=FullSite

adage.com
Professional and Personal Circles Converge ... and Confuse http://adage.com/digital/article.php?article_id=143613&qwr=FullSite

Tumblr Finally Wants To Make Some Money, Launches Its First Ads

techcrunch.com
Tumblr, the immensely popular but profitless blogging platform, just turned on its first set of paid “sponsor products” (Tumblr doesn’t like to call them “ads”). Even though the company resisted running ads on its network for a long time, it announced that it would launch this platform about two weeks...
Tumblr Finally Wants To Make Some Money, Launches Its First Ads
Amazon reportedly offering ad space on Kindle Fire home screen for $600,000

Why Reddit Is Betting On Original Content

adage.com
The "80s cliché is that video killed the radio star. Now it's quickly killing other priorities as a growing number of media concerns put greater focus on original programming, all in a quest for higher CPMs. Some are new players. Consider Reddit, for example.Nearly two years after its split from Condé...
Why Reddit Is Betting On Original Content
Microsoft fires two Bing marketing executives following internal investigation

The Economist unbundles digital from print subscriptions

paidcontent.org
For a 170-year-old magazine, The Economist has been surprisingly nimble in navigating the digital age. That’s why it’s worth noting the venerable UK publication’s latest business move — charging a premium to new print subscribers who want digital access to the magazine. “We’ve got three choices now. There’s a print-only,...
The Economist unbundles digital from print subscriptions

Facebook ads could become videos soon, with 15 second commercials invading your News Feed

thenextweb.com
Facebook could be adding a new advertising format to its arsenal soon, according to AdAge. Based on what the publication has heard from “several industry executives”, the social network could be bringing video ads to its 1 billion users within the “first half of next year” to generate more revenue....
Facebook ads could become videos soon, with 15 second commercials invading your News Feed

Ad Exec: Amazon to sell ad-supported Kindle Fire

www.electronista.com
Amazon is engaged in talks with a number of advertising agencies in the hopes of getting them to sign on in backing an ad-supported version of the retailer's Kindle Fire tablet, a source familiar with the discussions has told AdAge. If implemented, the ad-supported model could push prices even lower...
Ad Exec: Amazon to sell ad-supported Kindle Fire

How to get fired from Microsoft: Build a three-story party on the company’s dime

thenextweb.com
If you are tasked with promoting Bing at Sundance, and you want to make a splash, what do you do? Well, if you are now-fired Eric Hadley you build a three-story party palace, replete with drinks, and celebrities. That’ll do the trick. The only problem is that that action and several...
How to get fired from Microsoft: Build a three-story party on the company’s dime

Is Voice-Based Bubbly the New Twitter?

adage.com
NEW YORK (AdAge.com) -- In India, thousands of consumers are going from tweeting to bubbling. A hot new social-networking service dubbed Bubbly, which is essentially a voice-based Twitter, is quickly gaining popularity among Indians. And thanks to Bollywood celebs being early adopters, Bubbly is growing and with virtually zero marketing...
Is Voice-Based Bubbly the New Twitter?

Mind Your Neck and Stop Knocking Promoted Tweets

www.searchenginejournal.com
So Twitter’s got a big – whoo-pished! – backlash after announcing they will be launching promoted tweets. I’m seeing twitter users saying that it will turn Twitter into a male enhancement and teeth whitening spam box; it wont work and threatening to leave the platform; and quote unquote ‘experts’...
Mind Your Neck and Stop Knocking Promoted Tweets

What Google Maps Actually Just Unveiled: Anxiety Over Apple Maps

massivegreatness.com
You want to know how I know that Google is very concerned about the forthcoming launch of Apple's own mapping product for iOS? I simply followed the Google Maps press conference today. The mere fact that Google decided to hold a press conference just five days before WWDC (where Apple's...
What Google Maps Actually Just Unveiled: Anxiety Over Apple Maps

Intel's Cable Destroying Media Project Is Blowing Away The People Who See It (INTC)

www.businessinsider.com
Intel's cable-killing media project is getting rave reviews from the select few outsiders who have been able to see it, according to a report from Michael Learmonth in Ad Age. Learmonth calls it "the TV service you've always wanted." Based on conversations with people who have used it, he says...
Intel's Cable Destroying Media Project Is Blowing Away The People Who See It (INTC)

Premium YouTube channels to cost $1 to $5 per month, report says

www.pcworld.com
YouTube could be preparing to get into the subscription video business this spring, if one report proves accurate. According to AdAge's unnamed sources, YouTube wants to offer paid channels at a cost of $1 to $5 per month. There would be about 25 channels at first, possibly launching as...
Premium YouTube channels to cost $1 to $5 per month, report says
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