admob

admob

Google announces Web Designer, a new HTML5 content creation tool aimed at ad development ... for now

AdMob To Switch To AdWords-Style Auction For CPC Advertising

marketingland.com
Advertising auctions for cost-per-click (CPC) placements on Google’s AdMob mobile ad network will soon take quality score into consideration, as the company moves AdMob closer to its core AdWords product. Previously, the highest bidder won the impression on AdMob. The change will take place... Please visit Marketing Land for the...
AdMob To Switch To AdWords-Style Auction For CPC Advertising

Yahoo! Signs Global, Non-Exclusive Display Ad Deal With Google

techcrunch.com
As first reported by AllThingsD, Yahoo! has announced an advertising partnership with Google, not unlike working relationships it has with other companies. Yahoo! in its current form has quite a few pages for advertising display and it makes sense that its CEO of less than a year, Marissa Mayer, would...
Yahoo! Signs Global, Non-Exclusive Display Ad Deal With Google

LifeStreet enters the mobile advertising fray with $66 million in new funding

www.insidemobileapps.com
After quietly entering the mobile advertising market, Facebook in-app advertising service LifeStreet Media is now looking to become a major player in the industry. The company announced today it has raised $66 million in new funding from Nautic Ventures in order to help it continue its mobile expansion plans. Founded...
LifeStreet enters the mobile advertising fray with $66 million in new funding

Chartboost lands $19M in Series B funding from Sequoia Capital, network now reaches more than 300 million monthly active devices

www.insidemobileapps.com
Chartboost announced a $19 million Series B round of funding today led by Sequoia Capital. The money will be used to focus on building better and more products and hiring more people. Existing investors TransLink Capital and SK Telecom Ventures also participated in Chartboost‘s second round of funding. Chartboost is...
Chartboost lands $19M in Series B funding from Sequoia Capital, network now reaches more than 300 million monthly active devices

Chartboost Is Building The Next Mobile Ad Network To Watch, And They're Expanding To Europe

techcrunch.com
Five years ago from their native city of Barcelona, Maria Alegre and her husband Pepe Agell used to watch old Stanford Technology Ventures Program videos from entrepreneurs sharing their founding stories. Intrigued by what they heard, they picked up and moved to the Valley, where Alegre dug into mobile gaming...
Chartboost Is Building The Next Mobile Ad Network To Watch, And They're Expanding To Europe

Cisco Is Watching As Nimble Storage Preps For An IPO

www.businessinsider.com
With today's news that Nimble Storage nabbed another $40+ million in venture funding, the company is now worth about $519 million, Business Insider has learned. That's according to a report by startup valuation specialists VC Experts. This is pretty impressive growth for a company that has only been shipping its...
Cisco Is Watching As Nimble Storage Preps For An IPO

Google Announces Rebuilt AdMob Developer Tools With Smarter App Promotion, Local Currency Support

techcrunch.com
Mobile app developers using Google’s AdMob ad network will start seeing a new version that has been rebuilt “in a ground up sort of way,” according to Jonathan Alferness, director of product management for mobile ads. The update, which starts rolling out today, also brings AdMob more in line with...
Google Announces Rebuilt AdMob Developer Tools With Smarter App Promotion, Local Currency Support

Accor Hotels - AdMob CaseStudy http://post.ly/QQNQ

dianas.posterous.com
Accor Hotels - AdMob CaseStudy http://post.ly/QQNQ

Samsung plans mobile AdHub to chase iAd, AdMob

www.electronista.com
Samsung decided to take its own leap into mobile advertising on Tuesday with plans for its own mobile ad exchange. The AdHub Market outlined to MarketWatch would let advertisers buy space either from app developers or Samsung itself to put them on apps across the Korean company's platform. The OpenX-powered...
Samsung plans mobile AdHub to chase iAd, AdMob
Namo Media raises $1.9M to make non-annoying mobile ads

LifeStreet enters the mobile advertising fray with $66 million in new funding

www.insidefacebook.com
After quietly entering the mobile advertising market, Facebook in-app advertising service LifeStreet Media is now looking to become a major player in the industry. The company announced today it has raised $66 million in new funding from Nautic Ventures in order to help it continue its mobile expansion plans. Founded...
LifeStreet enters the mobile advertising fray with $66 million in new funding

How Apple Blew Its Chance To Own AdMob For $600 Million

www.businessinsider.com
How Apple Blew Its Chance To Own AdMob For $600 Million

Android Keeps on Growing - But Most Users Still Stuck on Old Versions

www.readwriteweb.com
Just over six months ago, two Android handsets, the HTC Dream and HTC Magic, accounted for almost all of the Android traffic on mobile advertising service AdMob's network. As the Android market has grown, so has the diversity of devices. Today, 11 different device make up 96% of AdMob's Android...
Android Keeps on Growing - But Most Users Still Stuck on Old Versions

The world's largest student-run hackathon isn't at Stanford or MIT -- it's at Penn

pandodaily.com
I spent Sunday parked in a grand university auditorium of 350-some behoodied students, many of them curled up in their fold-down seats, fast asleep. The guy next to me was snoring. They were sleeping because they’d just competed their version of a marathon, a sort of hacker olympics, clocking in...
The world's largest student-run hackathon isn't at Stanford or MIT -- it's at Penn

This week's headlines from across Inside Network

www.insidemobileapps.com
A roundup of all the news Inside Network brought you between July 30 and August 4. Inside Mobile Apps Tracking the convergence of mobile apps, social platforms and virtual goods. Monday, July 30 Classic competitive multiplayer returns in Spy vs Spy Ouya to stream games with OnLive London 2012, NBC...
This week's headlines from across Inside Network

U.S. to top the world in mobile ad spending for the first time

gigaom.com
Every year, for the past few years, marketers have been insisting that ‘this will be the year of mobile.’ Well, it looks like this year might actually be a high watermark for mobile advertising in the U.S. in some kind of quantifiable way. For the first time, the U.S. will...
U.S. to top the world in mobile ad spending for the first time
Ex-Googlers Launch Sift Science, A Fraud-Fighting System For Websites, Backed By $5.5M In Funding From Union Square, First Round, YC & Others

Prepping For 2013 IPO, Mobile Ad Player Jumptap Names Ex-Yahoo Exec COO; iAd/Admob Backer Joins Board

techcrunch.com
Independent mobile ad network Jumptap is filling out its team with two more key executives as it continues to prepare for an IPO in 2013 — and look for more M&A activity as it gets there. The company has named Frank Weishaupt, a former VP of advertising marketplaces at Yahoo, to...
Prepping For 2013 IPO, Mobile Ad Player Jumptap Names Ex-Yahoo Exec COO; iAd/Admob Backer Joins Board
Gaming Monetization Startup Playhaven Nabs Rovio's SVP of Brand Marketing Ville Heijari

Groupon's Andrew Mason Speaks!

kara.allthingsd.com
The last time I really was truly bullish on a start-up and its founder–BoomTown’s motto is wait-and-see rather than hype-it-up–was AdMob’s Omar Hamoui. That turned out pretty well, with the sale of the mobile advertising site to Google (GOOG) for $750 million last fall. My 2010 start-up that passes...
Groupon's Andrew Mason Speaks!

Beyond AdMob: There's Plenty More Mobile Ad Networks To Go Around

paidcontent.org
The federal government is expected to rule any day now on whether Google’s acquisition of AdMob should be approved. The concern is that the two companies will create a monopoly in the space before it even gets off the ground. We’ve made the case before on why the FTC...
Beyond AdMob: There's Plenty More Mobile Ad Networks To Go Around

Scamville Marches Onto The iPhone, Sneaks Back Into Facebook

techcrunch.com
In our Scamville series of posts last October we exposed the massive user fraud occurring Facebook and MySpace social games. Fake quizzes tied to long term mobile subscriptions, malware-laden toolbar downloads and other scams were the center of the controversy. The industry did a lot of talking in the...
Scamville Marches Onto The iPhone, Sneaks Back Into Facebook

Nexage raises $10M in series B to expand its mobile ad exchange

www.insidemobileapps.com
Mobile advertising company Nexage announced today it has raised a $10 million Series B round of funding. The company brokers mobile advertising deals through its Nexage Exchange, a service that allows publishers to sell inventory to potential advertisers using real-time bidding. The company also offers a private exchange service for...
Nexage raises $10M in series B to expand its mobile ad exchange

Google Releases A Playbook For “Winning With Mobile”

techcrunch.com
As Google continues to push businesses to embrace mobile advertising, it’s trying to make that process a little less intimidating with a new publication titled “The Mobile Playbook: The Busy Executive’s Guide to Winning with Mobile.” The playbook is co-written by Jason Spero, Google’s head of mobile sales and strategy...
Google Releases A Playbook For “Winning With Mobile”

Google reportedly shares mobile ad revenue with key partners

arstechnica.com
Google's Android mobile operating system is gaining considerable traction in the smartphone market. According to a report from mocoNews, the secret behind Android's success is a series of revenue-sharing agreements that Google has signed with carriers and even some handset manufacturers. The specific details are somewhat hazy, but the...
Google reportedly shares mobile ad revenue with key partners

Meet The Engineer Who Saved LinkedIn (LNKD)

www.businessinsider.com
Kevin Scott is LinkedIn's senior vice president of engineering. The University of Virgina graduate is credited with saving LinkedIn's back-end systems from the brink of destruction. BusinessWeek reports in a profile of Scott that by November 2011 he had enough. His company's system was taxed as the website began to attract...
Meet The Engineer Who Saved LinkedIn (LNKD)

After Breaking Up With Google, Apple May Turn to Facebook As Its New BFF

gigaom.com
Before a dramatic split last August with Google CEO Eric Schmidt booted from the Apple board, Apple and Google had been the best of friends. Now that the two titans are broken up, it’s looking increasingly likely that Apple will buddy up with Facebook. Apple and Google once shared a...
After Breaking Up With Google, Apple May Turn to Facebook As Its New BFF

Unified Hires Googler Brian Murphy To Run Sales

techcrunch.com
Unified, a company offering tools to help agencies and brands manage their social advertising campaigns, has lured someone from Google to run it sales team. Specifically, it’s announcing the hiring of Brian Murphy as its new vice president of sales. His past experience includes leading Google’s ad sales to the...
Unified Hires Googler Brian Murphy To Run Sales

iAd: Apple to Launch New Mobile Ad Platform? [RUMOR]

mashable.com
A new report suggests that Apple is poised to launch its own mobile ad platform — dubbed “iAd” — on April 7th.According to a new report from Mediapost, Apple is close to unveiling a personalized advertising experience based on technology from Quattro Wireless, which Apple acquired two months ago....
iAd: Apple to Launch New Mobile Ad Platform? [RUMOR]
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