ads tool

ads tool

Facebook gives admins new way to create 'unpublished posts' directly from page

www.insidefacebook.com
Facebook is testing a new way for page owners to create “unpublished posts” — those that intentionally do not appear to all fans of their page – directly from the composer on their page. Unpublished posts do not appear on a page’s Timeline or in fans’ News Feeds, but they can be...
Facebook gives admins new way to create 'unpublished posts' directly from page

Buddy Media Acquires Social Ad-Buying Tool Brighter Option To Sync Paid and Owned Marketing

techcrunch.com
Brands are buying more social advertising, and increasingly those ads build off of published content like Sponsored Stories and Promoted Tweets. To absorb this spend, social marketing platform Buddy Media has acquired and integrated the tech and team of Facebook ad-buying tool Brighter Option. Buddy Media started as social publishing...
Buddy Media Acquires Social Ad-Buying Tool Brighter Option To Sync Paid and Owned Marketing

Facebook brings Promoted Posts to mobile, tests audience options on desktop

www.insidefacebook.com
Facebook has brought its Promoted Posts feature for pages to its mobile apps for iOS and Android, as well as m.facebook.com. At the same time, the company has begun testing different targeting options for page owners using the desktop version, in some ways limiting the control people have over their...
Facebook brings Promoted Posts to mobile, tests audience options on desktop

Facebook Shares Jump More Than 6% After Gifts Launch. (Hooray For New Revenue Streams.)

techcrunch.com
Well, Facebook shareholders sure like the sound of Gifts. Around Wall Street’s close yesterday, the company launched a much anticipated e-commerce initiative that lets Facebook users send real, physical gifts to friends and family on birthdays and special events like engagements and weddings. It gives the company a third...
Facebook Shares Jump More Than 6% After Gifts Launch. (Hooray For New Revenue Streams.)

Study: Facebook’s Ad Business Booms Before IPO With CPC Up 23%, CPM Up 15%

techcrunch.com
While Google’s advertising cost per click fell 6% since Q4 2011, Facebook keeps commanding higher prices from advertisers with CPC up 23% in key markets during same period according to a study of the last full quarter before the social network is expected to go public. It seems the shift...
Study: Facebook’s Ad Business Booms Before IPO With CPC Up 23%, CPM Up 15%
× Just a test of the new info bar. What do you think?