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Social Ad Startup Adaptly Raises $10.5M From Valhalla And Time Warner

techcrunch.com
Adaptly, a startup that manages ad campaigns across multiple social networks, just announced that it has raised $10.5 million in a Series B round of funding. At the same time, it’s launching a new product called Evergreen to help advertisers promote their social network content. The round was led by...
Social Ad Startup Adaptly Raises $10.5M From Valhalla And Time Warner

Facebook Says Growth Of Mobile Users Threatens Its Ad Revenue

www.businessinsider.com
Facebook's IPO filing with the SEC states that the massive growth in users accessing the social network from mobile devices actually poses a risk to its revenue model, which is heavily dependent on advertising. The company warned in its risks section: Growth in use of Facebook through our mobile...
Facebook Says Growth Of Mobile Users Threatens Its Ad Revenue

Case study: FBX ads result in more sales when combined with Facebook Ads API

www.insidefacebook.com
E-commerce customers who were targeted with Facebook Exchange remarketing ads after first seeing a traditional Facebook ad generated 89 percent more in sales revenue than customers who entered the remarketing pool through non-Facebook channels, according to a study by Nanigans. In a four-month study of an online retailer that generated $1.2 million in...
Case study: FBX ads result in more sales when combined with Facebook Ads API
Twitter's new keyword targeting ad product: now Twitter's starting to monetize your interest graph

The New York Times Launches Free iPad App (For Real Now), Paid App On The Way

techcrunch.com
We had some fun yesterday for April Fools day, fake-covering the launch of the New York Times iPad app by replacing some words of a press release the media company spread back in 1996 upon the launch of its first Website. Now, the company has introduced its iPad app for...
The New York Times Launches Free iPad App (For Real Now), Paid App On The Way

Twitter's Lead Generation Card gives brands your info with just the click of a button

www.engadget.com
Twitter Cards are meant to enhance a user's -- er, advertiser's -- tweets with relevant links and photo previews. Three such cards currently exist, but today the social network introduced a new one: the Lead Generation Card (marketing speak, much?), which essentially lets users accept discounts and provide the...
Twitter's Lead Generation Card gives brands your info with just the click of a button

Bing Buys Up The First Mega-Sized Facebook Log-Out Ad Placement

marketingland.com
The first Facebook  ”logged out” ad space has an advertiser – Microsoft.  This high-pixel ad space was announced at fMC last week, and is only displayed to those users who log out of Facebook.  TechCrunch reported the news of the partnership between Bing and Facebook, and Facebook... Please visit Marketing...
Bing Buys Up The First Mega-Sized Facebook Log-Out Ad Placement

Opera Software Launches Yet Another UDID Alternative For Anonymous Mobile Ad-Tracking

techcrunch.com
Just when iOS developers had thought they had heard of every UDID replacement mechanism out there, Opera Software had to go and launch its own, too. Today, the company, best known as the maker of the Opera web browser, is introducing something it’s calling “App-Tribute” – and yes, it’s yet...
Opera Software Launches Yet Another UDID Alternative For Anonymous Mobile Ad-Tracking

Yahoo! Looks Into its Future and Sees Hadoop

www.readwriteweb.com
Hadoop is gaining more commercial acceptance. We see a number of signs of its growing popularity. It became abundantly clear in a recent conversation we had with a Yahoo! executive who says the company is rebuilding its future on the distributed warehousing and analytics technology. It's a similar track we...
Yahoo! Looks Into its Future and Sees Hadoop

With SteelHouse Slingshot, Advertisers Can Customize Their Websites For Visitors Who Saw Their Ads

techcrunch.com
With a new feature called Slingshot, marketing tech startup SteelHouse wants advertisers to look beyond the click. President and CEO Mark Douglas told me that he’s trying to tackle the problem of “viewthroughs” — people who see an ad and, even though they don’t click on it, are prompted to...
With SteelHouse Slingshot, Advertisers Can Customize Their Websites For Visitors Who Saw Their Ads

Nielsen: This Is The Golden Age Of Television

www.businessinsider.com
The so-called Golden Age of Television technically started in the 1950s when droves of people started transitioning from radio to television. But at Business Insider's IGNITION conference today, Nielsen executive Steve Hasker said that in a lot of ways, this is the golden age of television. Hasker is president of global...
Nielsen: This Is The Golden Age Of Television

Kissing The Mark Pincus Zynga Ring

techcrunch.com
Two big stories popped about Zynga in the last 24 hours. Businessweek says Zynga will do $450 million in revenue in 2010, which is actually less than some of the higher end speculation about the company, and quotes sources saying that Zynga spends between $5 million and $8 million per...
Kissing The Mark Pincus Zynga Ring

Facebook now supports cost-per-action pricing for ads through API

www.insidefacebook.com
Facebook is today launching cost-per-action ads for certain actions through the Ads API, a company spokesperson tells us. This pricing model lets advertisers define the action that is most important to them and set a maximum price they’re willing to spend for each action of that type. For example, instead...
Facebook now supports cost-per-action pricing for ads through API

Demand for the ‘iPad 3’ soars ahead of launch event

www.washingtonpost.com
Demand for Apple’s next iPad is reaching a fever pitch, with nearly one-third of mobile Web users telling the ad network inMobi that they intend to buy Apple’s third-generation iPad. Just under 30 percent of respondents said that they intend to buy an iPad 3, and 44 percent of respondents...
Demand for the ‘iPad 3’ soars ahead of launch event

Why Facebook's Next Big Step Will Be A Display Ad Network (FB)

www.businessinsider.com
There's an obvious, massive hole in Facebook's ad business right now: It lacks a display ad network, which would run standard format web ads on other publishers' web sites, targeted via a Facebook cookie which syncs with third-party advertiser cookies. Think about it: Facebook just announced it was pursuing the...
Why Facebook's Next Big Step Will Be A Display Ad Network (FB)

Facebook: Here's Why Our Revenues And Profits Were Down This Quarter

www.businessinsider.com
Facebook revenues and profits are down, according to a new filing with the SEC. Revenues are up from the same quarter last year, but down from the quarter just prior. Meanwhile, profits are down from quarter to quarter and year over year.   (Click here for the exact figures) Why...
Facebook: Here's Why Our Revenues And Profits Were Down This Quarter

Facebook to offer conversion tracking and optimization through self-serve ad tool

www.insidefacebook.com
Facebook today announced that it will offer a self-service conversion measurement feature for direct response marketers and expand the capabilities of its Optimized CPM bidding option to incorporate conversion data. Facebook tells us marketers will be able to use its tool to generate a unique bit of code to add...
Facebook to offer conversion tracking and optimization through self-serve ad tool

AOL Patch Sales People Are Getting Fired (AOL)

www.businessinsider.com
AOL's local news network of blogs, Patch, is letting go sales people this week.  It's hard to tell how many, only that many people are being let go due to "underperformance." Last week, a Patch employee said it would be 200.  Patch PR and president Warren Webster refused to...
AOL Patch Sales People Are Getting Fired (AOL)

Facebook ads could become videos soon, with 15 second commercials invading your News Feed

thenextweb.com
Facebook could be adding a new advertising format to its arsenal soon, according to AdAge. Based on what the publication has heard from “several industry executives”, the social network could be bringing video ads to its 1 billion users within the “first half of next year” to generate more revenue....
Facebook ads could become videos soon, with 15 second commercials invading your News Feed

CHARTS: Facebook Is Becoming Bloated With Salespeople As Its Ad Business Slows

www.businessinsider.com
Facebook shocked observers yesterday with Q1 2012 earnings that showed a sequential decline in revenue. It was seasonal—the ad business always slows after the holiday shopping season—but still, people have come to expect big things from Facebook. (Although B.I. Advertising predicted Facebook's Q1 would soften back on April 16 and...
CHARTS: Facebook Is Becoming Bloated With Salespeople As Its Ad Business Slows

‘Custom user clusters’ feature appears and disappears from Facebook ad tool

www.insidefacebook.com
Some Facebook users temporarily saw a link to a new feature called “custom user clusters” within the self-serve ad tool last week. Facebook representatives won’t comment on the feature, and the link is now gone, suggesting there was a bug that accidentally made it visible. Users who clicked the link...
‘Custom user clusters’ feature appears and disappears from Facebook ad tool
No more stupid scam ads: firm replaces junky banners with branded content

Twitter Prompting Users To Advertisers On Twitter

marketingland.com
Twitter is now prompting ordinary Twitter users to advertiser on Twitter. About ten minutes ago, I went to Twitter.com and I was greeted at the top of my timeline with a message from Twitter to try out their advertising options. The message read, “Advertise on Twitter,” followed by... Please visit...
Twitter Prompting Users To Advertisers On Twitter

Google Opens Kimono (Slightly) On AdWords Screening Measures

searchengineland.com
Followers of news about Google AdWords know that problematic errors — instances in which ads that violate the company’s own advertising standards slip by — come up quite regularly. Most recently, Google, along with advertiser ProFlowers, was roundly and publicly criticized for... Please visit Search Engine Land for the full...
Google Opens Kimono (Slightly) On AdWords Screening Measures

Facebook To Roll Out Email- and Phone Number-Based Ad Targeting Next Week

techcrunch.com
Facebook will be launching new features next week that allow advertisers to target their ads to customers based on contact information that the advertiser has already collected. It’s a way for businesses to connect their Facebook ads with the customer lists they may have built up elsewhere. Inside Facebook first...
Facebook To Roll Out Email- and Phone Number-Based Ad Targeting Next Week

Facebook Settles Lawsuit, Will Pay $10 Million To Charity

www.businessinsider.com
Facebook is settling a lawsuit brought upon the social network giant for $10 million.  The settlement was reached last month but made public this weekend. Facebook declined to comment on Saturday. Reuters reports that the five victims alleged Facebook violated California law by publicizing their "likes" of certain advertisers on its...
Facebook Settles Lawsuit, Will Pay $10 Million To Charity

How to Get Into YouTube's Super-Exclusive Advertiser Event Tomorrow

allthingsd.com
So this is partly a white whine and partly a humblebrag. But really, it’s a public service message for the people who plan on coming to YouTube’s big, standing-room only advertiser showcase tomorrow in New York City: Find a printer. Really! Because you’ll need to get to one between now...
How to Get Into YouTube's Super-Exclusive Advertiser Event Tomorrow

The $20 ad campaign: small businesses find alternatives to Google AdWords

paidcontent.org
Gerald Gorman, who runs online businesses like Lawyer.com, pays Google $100,000 a month to place ads near search results and on Google’s partner sites. While the ads have proved effective at attracting customers, their growing price tag has led Gorman to look around for alternatives. In the past, Gorman would...
The $20 ad campaign: small businesses find alternatives to Google AdWords
Mozilla's New Social API Lets You Bring Facebook Along Wherever You Surf The Web

Behavioral Data Bank Demdex Raises $6 Million Series A

techcrunch.com
Data is the lifeblood of the Web, but when it comes to advertising some of the most valuable data ends up all over the place. New York City startup Demdex captures behavioral data on behalf of Websites and advertisers and stores it in a “behavioral data bank.” The 14-employee...
Behavioral Data Bank Demdex Raises $6 Million Series A
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