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Google announces Web Designer, a new HTML5 content creation tool aimed at ad development ... for now

Marketing Day: March 18, 2013

marketingland.com
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Small Twitter Advertisers Can Now Target Ads Like Big Brands (& Use The Advanced Interface) Equality has arrived in Twitter’s... Please visit Marketing Land for...
Marketing Day: March 18, 2013

Here's Why AOL Never Spun Out Ad.com, Despite All The Rumors (AOL)

www.businessinsider.com
Over coffee a couple months ago, a former AOL executive told us that Ned Brody, the CEO of what used to be called AOL's Advertising.com Group, once lobbied with AOL CEO Tim Armstrong for a spinoff from the larger company. The idea makes some sense. The Advertising.com Group, particularly the...
Here's Why AOL Never Spun Out Ad.com, Despite All The Rumors (AOL)

Federated Media CEO Deanna Brown steps down, company founder John Battelle assumes leadership

thenextweb.com
Federated Media’s CEO Deanna Brown announced today that she will be leaving her position within the company. In her place, founder and Executive Chairman John Batelle will succeed in an attempt to keep the company competitive in a evolving industry landscape. Brown has not announced her next plans, but she...
Federated Media CEO Deanna Brown steps down, company founder John Battelle assumes leadership

From buzzword to bloodsport: native advertising gets competitive with new leaderboard

pandodaily.com
Regardless of your definition of the category or whether you believe it has staying power, native advertising is as hot a topic as they come in the adtech world. It’s comparable to flash sales in 2009, daily deals in 2010, influencer marketing in 2011 or ambient social networking in 2012....
From buzzword to bloodsport: native advertising gets competitive with new leaderboard

Advertise To Facebook Users By Recency With Time Range Targeting

marketingland.com
A new Facebook Ads targeting feature now allows advertisers to target those who have recently interacted with Facebook. The targeting type “Action Spec” allows users to target by the recency of specific actions taken. This recency targeting is currently in beta mode. The new... Please visit Marketing Land for the...
Advertise To Facebook Users By Recency With Time Range Targeting

Marketing Day: April 17, 2013

marketingland.com
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook Announces Cost-Per-Action Bidding Facebook is hard at work to deliver and prove value to advertisers. Its recent announcements about... Please visit Marketing Land for...
Marketing Day: April 17, 2013
Think Europeans are more into data privacy than Americans? Think again.

Teachers first: How Schoology is changing the way schools buy technology

pandodaily.com
Edtech is a tricky beast for many reasons. One major challenge I’ve focused on during our online education month is the business model. Plenty of edtech startups have built brilliant products that leverage technology to improve the way teachers teach and kids learn. But, as we’ve outlined, the fremium,...
Teachers first: How Schoology is changing the way schools buy technology

Senator rips self-regulatory do-not-track efforts

www.computerworld.com
The U.S. online advertising industry has not lived up to a promise to stop the online tracking of Internet users who ask advertisers to do so, a senior U.S. senator said Wednesday....
Senator rips self-regulatory do-not-track efforts

Ad-Tech Specialist Marin Software Raises $105M In IPO As Shares Pop 30% To $18.67

techcrunch.com
The first ad tech IPO of 2013 hit the NYSE today: Marin Software priced its 7.5 million shares at $14 each, raising $105 million at a valuation of $425 million. Trading under the symbol MRIN, the stock saw a small pop in its opening hour, rising by some 40% before...
Ad-Tech Specialist Marin Software Raises $105M In IPO As Shares Pop 30% To $18.67
Facebook tries 'buy tickets' button on events, but links offsite

Will Facebook's Graph Search Be Big For Bing Advertisers?

searchengineland.com
Following Facebook’s announcement of Graph Search a few weeks back, there’s been no shortage of analysis and speculation on what the move will mean for Facebook, its users, marketers and possible Facebook competitors, including the traditional search engines. At least in one arena, we... Please visit Search Engine Land for the...
Will Facebook's Graph Search Be Big For Bing Advertisers?

Facebook replaces 'brand resource center' with new website and assets

www.insidefacebook.com
Facebook has launched Facebookbrand.com to replace its previous brand resource center. The new site is more visual and offers additional guidance about how to use Facebook’s logos and trademarks in print, film, broadcast and online. The social network redesigned its “f” logo earlier this month, but as of last week...
Facebook replaces 'brand resource center' with new website and assets

Pinterest Is Looking For Ways To Rubberstamp The Right Kind Of Nudity (Aka Art, Not Porn)

techcrunch.com
Pinterest is rubbing up against the limits of its own overmodest acceptable usage policy. The social site that lets people share images of things they really dig has told the FT  it plans to allow more nude images to be pinned by users — following complaints from artists and photographers...
Pinterest Is Looking For Ways To Rubberstamp The Right Kind Of Nudity (Aka Art, Not Porn)

Yelp Offers Local Businesses New "Revenue Estimate" Tool

marketingland.com
Today must be the day of ROI calculators. Google just introduced one for mobile and Yelp, last night, debuted its “revenue estimator” for small businesses. The tool is free to all businesses that have claimed their Yelp profiles. The Yelp revenue estimator is the same for advertisers... Please visit Marketing Land...
Yelp Offers Local Businesses New "Revenue Estimate" Tool
SET Media Adds New Tools To Optimize Video Ad Campaigns

Accel Leads $9.4 Million Round for Affiliate, App Marketing Tracker HasOffers

allthingsd.com
HasOffers, a four-year-old company that helps companies track its affiliate marketing programs, has raised their first outside funding — a $9.4 million round led by Accel Partners, along with angels including RealNetworks founder Rob Glaser. The company also offers a service that lets app developers track installs and other engagement...
Accel Leads $9.4 Million Round for Affiliate, App Marketing Tracker HasOffers
Facebook's coming video ads run the risk of 'MySpacing' the world's most popular social network
Business Cloud Computing: Privacy Is Just As Important As Security

Facebook now supports cost-per-action pricing for ads through API

www.insidefacebook.com
Facebook is today launching cost-per-action ads for certain actions through the Ads API, a company spokesperson tells us. This pricing model lets advertisers define the action that is most important to them and set a maximum price they’re willing to spend for each action of that type. For example, instead...
Facebook now supports cost-per-action pricing for ads through API

Is Amazon.com a silent titan of the online ad industry?

www.geekwire.com
When discussing web advertising, Google and Facebook come to mind easily. But given new estimates, Amazon may be rising to join their ranks. According to a report released today by eMarketer, Amazon earned almost $610 million last year in ad revenue, and that number is expected to keep rising over...
Is Amazon.com a silent titan of the online ad industry?

Adly Raises $2M More As It Expands Tools For Social Media Celebrity Endorsements

techcrunch.com
Adly, a startup that connects advertisers with celebrities willing to post promoted messages on social networks, recently raised $2 million in additional funding. The new funding came from previous backer GRP Partners and new investor Siemer Ventures. Adly has now raised a total of $7.5 million. The company also launched...
Adly Raises $2M More As It Expands Tools For Social Media Celebrity Endorsements

These Two Charts Explains Why Twitter Changed Its Mobile App

www.businessinsider.com
Twitter just revamped its mobile apps with a heavy emphasis on search. Essentially, it's now easier to search, and results for Twitter accounts to follow are mixed in with relevant tweets--you no longer have to decide in advance what kind of search you're doing. That's smart from a product perspective....
These Two Charts Explains Why Twitter Changed Its Mobile App
Why I admire the OC Register, even though I disagree with almost everything they are doing

Tumblr's Ad Sales Pitch Deck Says Brands Will Now Be 'Front And Center' (YHOO)

www.businessinsider.com
Tumblr is wasting no time in ramping up the amount of advertising it serves now that its $1.1 billion acquisition by Yahoo has been announced. Tumblr will launch a test of "in-stream" ads on its desktop users' dashboards as soon as tomorrow, a source tells Business Insider. A company representative...
Tumblr's Ad Sales Pitch Deck Says Brands Will Now Be 'Front And Center' (YHOO)

Twitter Launches Ads API, So Marketers Can Run Campaigns Through Adobe, Salesforce, Others

techcrunch.com
Twitter just announced via blog post that it has launched an advertising API, which will allow brands to run ad campaigns through the company’s API partners, rather than having to buy them through Twitter itself. This confirms a report by TechCrunch’s Ingrid Lunden saying that Twitter would launch its ads...
Twitter Launches Ads API, So Marketers Can Run Campaigns Through Adobe, Salesforce, Others

When advertising becomes content, who wins -- advertisers or publishers, or both?

paidcontent.org
Andrew Sullivan, the former Daily Beast writer who recently launched his own standalone publishing venture, has made it pretty clear that he doesn’t like advertising, which is why his site is supported entirely by reader subscriptions. And he also made it clear in a recent series of posts that he...
When advertising becomes content, who wins -- advertisers or publishers, or both?
This Survey Says Tumblr Is a Ghost Town For Brands (YHOO)

Balanced releases its Payouts API as a standalone offering giving access to next-day ACH deposits

thenextweb.com
Marketplace payment service Balanced has announced the official release of its Balanced Payouts, a standalone API that allows developers to tap into next-day ACH deposits . While not a new feature for the company, it is the first time it has been released on its own — previously it was part...
Balanced releases its Payouts API as a standalone offering giving access to next-day ACH deposits
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