advertising campaign

advertising campaign

Ashton Kutcher Dons Brownface In Racist Pop Chips Ad, Anil Dash Offers Advice On How to Fix the Problem

www.betabeat.com
Mr. Kutcher Prolific tech investor Ashton Kutcher made a major flub in his new advertising campaign for Pop Chips out today, although you wouldn't know it by reading the industry press. Thankfully, Anil Dash was there to call it like he sees it, as Mr. Dash is wont to do....
Ashton Kutcher Dons Brownface In Racist Pop Chips Ad, Anil Dash Offers Advice On How to Fix the Problem

MyLife Releases Social Dashboard to Assist "Overwhelmed but Obsessed" Social Media Users

pandodaily.com
As the number of commonly used social media platforms proliferates and those sites play an ever-increasing role in the life of an average internet user, the need for tools to manage a user’s online presence grows stronger and stronger. People search and social discovery site MyLife, which was formed...
MyLife Releases Social Dashboard to Assist "Overwhelmed but Obsessed" Social Media Users
OptimalKeyword Chooses All The Right Words For Your Social Advertising Campaign

Microsoft’s newly redesigned, more social search engine Bing now publicly available in the US

thenextweb.com
Less than twelve hours after it pushed life the Windows 8 Release Preview, Microsoft has today followed up with another launch, this time the out of its overhauled Bing search engine in the US, with its new three-column design and added social features. The public release comes two weeks after Microsoft...
Microsoft’s newly redesigned, more social search engine Bing now publicly available in the US

Nowhere to hide: Advertisers can now stalk you across multiple devices

www.extremetech.com
Advertisers want to compile as much information about you as possible. Tracking where you go, what you click, and how you search is literally their business. They use that data to target ads directly to you, and feed relevant data to their partners. With the increasing use of tablets and...
Nowhere to hide: Advertisers can now stalk you across multiple devices

Microsoft to hire graffiti artists for digital Windows 8 ads

thenextweb.com
Hey, it’s Friday. Here’s whats up: Microsoft, perhaps looking for a bit of spice in its advertising curry, intends to hire graffiti artists to create digital ads for its forthcoming Windows 8 operating system. The following quote from Microsoft, via Mary Jo Foley over at ZDNet, lays bare the strategy: With the...
Microsoft to hire graffiti artists for digital Windows 8 ads

5 Keys To Success In Search Retargeting

searchengineland.com
When search retargeting was new a few years ago, marketers everywhere were excited about the concept. As a new audience acquisition solution, the ability to tie an advertising campaign back to a specific data set that declared a user’s intent, this was a refreshing breakthrough. At the time, of... Please...
5 Keys To Success In Search Retargeting
Apple verdict cost Samsung $1 billion, but study suggests it's now 'buzzing' more than Apple

Watch Spotify's first TV ads for the US market before they air

thenextweb.com
Like it says on the tin: Spotify has launched “For Music”, strangely calling it its first-ever advertising campaign (we think they mean in the United States). The campaign is meant to introduce Spotify “to a mass audience in the US” and demonstrate “the wide-reaching, emotional power of music”. Personally, I...
Watch Spotify's first TV ads for the US market before they air

Twitter runs first TV ads

www.telegraph.co.uk
Twitter has run its first ever television advertising campaign during a Nascar race as part of efforts to broaden its appeal in mainstream America....
Twitter runs first TV ads

Tumblr President John Maloney Resigns as Ad Campaign Rolls Out

www.readwriteweb.com
This past weekend Tumblr President John Maloney resigned. The news comes only a few weeks after the über-popular, yet utterly profitless, image-heavy blogging platform announced that it would begin selling ads.  This news does not come as a complete surprise. Earlier this year, Mr. Maloney had discussed the idea...
Tumblr President John Maloney Resigns as Ad Campaign Rolls Out
Twitter and Pepsi team up for streaming concert series
CHART OF THE DAY: Barack Obama's Monster Online Advertising Campaign

Microsoft mocks Internet Explorer, boosting its public image

thenextweb.com
What’s lovely about that headline is that it is both factual, and funny. Anyway. Here’s the deal: with its quirky new advertising campaign for Internet Explorer, Microsoft appears to be making real strides in sharpening the market’s perception of its long maligned browser. The good folks at PC World have...
Microsoft mocks Internet Explorer, boosting its public image

Facebook poised to announce its 'new home on Android'

www.guardian.co.uk
Industry buzz points to Facebook smartphone, a modified version of the Android operating system in an association with HTCFacebook will next week unveil its latest push into the mobile world - and industry watchers are convinced the social network is about to launch a Facebook-branded phone.Media has been summoned to...
Facebook poised to announce its 'new home on Android'

Tencent's WeChat messaging app doubles user base to 200 million in 6 months

thenextweb.com
Tencent, China’s largest Internet company, has revealed that its Weixin/WeChat messaging application has topped 200 million users just six months after hitting the 100 million mark, Tech in Asia reports. Founder and CEO Pony Ma outed the numbers at the government-sponsored China Internet Conference. Ma also pointed to a significant...
Tencent's WeChat messaging app doubles user base to 200 million in 6 months

8 characteristics of Green Insurgents

tech.fortune.cnn.com
Don't be afraid to challenge the status quo -- sometimes it works. By Seth Goldman FORTUNE -- Last week I participated in a panel on Green Insurgents at Fortune's Brainstorm Green conference in Laguna Niguel, California. My fellow panelists were Adam Lowry, co-founder and Greenskeeper of Method and Jason Graham-Nye,...
8 characteristics of Green Insurgents

Google Introduces A New Ad Product It Hopes Is As Lucrative As Search (GOOG)

www.businessinsider.com
Officially launching yesterday, AdWords for Video is Google's latest stab in the advertising world, reports TechCrunch. The aim is to make something as big and scary as a video advertising campaign as simple and straightforward as a Google AdWords campaign. AdWords for Video will integrate directly with the AdWords Dashboard,...
Google Introduces A New Ad Product It Hopes Is As Lucrative As Search (GOOG)

LG adds Spotify's music streaming service to all of its upcoming smart media devices

thenextweb.com
LG has revealed today that Spotify’s on-demand music streaming service will be supported on all of its smart media products released this year, including Blu-ray players and Blu-ray Home Cinema Systems. In addition, LG says “a selection” of its existing hardware with Internet connectivity in the United States, Europe, Australia...
LG adds Spotify's music streaming service to all of its upcoming smart media devices
T-Mobile gives up on 'America's largest 4G network' claims in ads

Siri, Find Me a Class Action Attorney in New York

allthingsd.com
Siri, the speech-recognition personal assistant that’s built into Apple’s iPhone 4S, is still in beta, but that hasn’t prevented some from taking issue with its performance — in court. A New York man on Monday filed a class action suit against Apple accusing it of false advertising. His gripe: Siri...
Siri, Find Me a Class Action Attorney in New York

RIM launches new ‘Be Bold’ campaign; maybe the superheroes weren’t so bad [video]

www.bgr.com
Research In Motion released the first set of commercials from its new “Be Bold” advertising campaign on Thursday and while the ads feature new faces, they are nearly identical to the campaign RIM has been running for months. The Waterloo, Ontario-based smartphone vendor was quick to point out that the...
RIM launches new ‘Be Bold’ campaign; maybe the superheroes weren’t so bad [video]

Microsoft’s Skype pokes at Facebook, Twitter in ad campaign

www.geekwire.com
Skype partners with Facebook on video calling, and Skype’s parent company, Microsoft, is a minority owner of Facebook. But all’s fair in love, war and advertising, apparently. A new outdoor advertising campaign from the newly minted Microsoft division takes aim at Facebook wall posts and Twitter tweets in an attempt to...
Microsoft’s Skype pokes at Facebook, Twitter in ad campaign

Why General Motors Pulled A $10 Million Ad Campaign From Facebook (GM)

www.businessinsider.com
General Motors has pulled $10 million in ads from Facebook because they just didn't work, according to Wall Street Journal reporter Dennis K. Berman, Berman, the Journal's Marketplace editor, wrote on Twitter: "GM has pulled its $10 million advertising campaign from Facebook. Why? The ads didn't work." The report comes...
Why General Motors Pulled A $10 Million Ad Campaign From Facebook (GM)

Ahead of Wii U Launch, Nintendo Shows "How U Will Play Next"

allthingsd.com
Nintendo has finally kicked off the Wii U advertising campaign, just days before its new console hits store shelves — and still, most of its marketing efforts are centralized on social media channels. The company’s new commercial, which is available on Facebook and YouTube, shows off “How U Will Play...
Ahead of Wii U Launch, Nintendo Shows "How U Will Play Next"

Ten apps every iPad user should own

www.computerworld.com
There are many thousands of apps available. (As Apple's advertising campaign says, "There's an app for that.") But some apps are simply must-haves--whether for their functionality, interface brilliance, or sheer entertainment factor....
Ten apps every iPad user should own
The self-portraits historic figures would have captured with their smartphones
UNICEF says Facebook 'likes' won't save children's lives
Looking for Android differentiation, HTC may launch a streaming music service

Roku seeking $50M round for international expansion

venturebeat.com
Roku is raising a new $50 million round of funding in the next three months to help push its streaming media set-top boxes into more international markets, the company told Reuters in an interview with Reuters published today. The company’s set-top boxes allow people in the U.S. to stream...
Roku seeking $50M round for international expansion
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