advertising companies

advertising companies

FTC Shifts Privacy Spotlight From Advertisers To Data Brokers

paidcontent.org
Advertising companies like Facebook and Google (NSDQ: GOOG) are usually on the front line of the digital privacy debate. But in a long-awaited privacy report, the Federal Trade Commission today took the heat off these familiar names and called instead for tougher supervision of lesser known firms that collect...
FTC Shifts Privacy Spotlight From Advertisers To Data Brokers

Google Chrome will support Do Not Track, as advertisers back the Web privacy drive

thenextweb.com
Google and the Digital Advertising Alliance have all thrown their weight behind the drive to bring a Do Not Track feature to popular browsers, in a bid to improve users’ privacy. As the Wall Street Journal reports, major advertising companies and others who use tracking data have agreed to honour...
Google Chrome will support Do Not Track, as advertisers back the Web privacy drive

Apple Users Claim WPP's Media Innovation Group Hacked Their Web Browsers (WPPGY)

www.businessinsider.com
The Media Innovation Group, a digital ad unit of WPP Group, has been sued by two men who allege it hacked their Apple mobile devices to bypass their privacy settings on the Safari web browser to target them with ads. The suit springs from the February revelation that Google and...
Apple Users Claim WPP's Media Innovation Group Hacked Their Web Browsers (WPPGY)

Brandery Debuts 3rd Batch, Announces $100M Fund To Turn Cincy Into A Magnet For Startups

techcrunch.com
These days, it seems like every city and township in North America has its own startup accelerator and is on its way to creating a thriving entrepreneurial ecosystem. While these apparent symptoms of an “accelerator bubble” are sure to make a few eyes roll, if cities and firms lay the...
Brandery Debuts 3rd Batch, Announces $100M Fund To Turn Cincy Into A Magnet For Startups
What iOS 6 changes for app developers

Startup Spotlight: MakeGood looks to help companies make the most of ad campaigns

www.geekwire.com
MakeGood Software CEO Jeff Coon The world of online advertising can be convoluted and complex, making it challenging for advertisers, agencies and publishers to track campaigns. MakeGood Software, a three-year-old startup located in Seattle’s Ballard neighborhood, is looking to help companies make better sense of the data and eliminate bulky spreadsheets...
Startup Spotlight: MakeGood looks to help companies make the most of ad campaigns
Google could soon face big fines over iOS Safari privacy controversy in FTC investigation

Ad-free Social Platform App.net Goes Freemium With Free, Invite-Only Plan

techcrunch.com
App.net, the project that emerged from founder Dalton Caldwell’s desire to build a social platform that wasn’t driven by advertising, is adding its first free option today. Given Caldwell’s emphasis on creating a product that people are actually willing to pay for, this might seem like a step backwards, or...
Ad-free Social Platform App.net Goes Freemium With Free, Invite-Only Plan

On Facebook Dominance, The Closed Web, And AppleThe

www.webomatica.com
My personal stance on Facebook hasn’t changed much since last year when I nuked my account wrote about general feeling of distrust. Reasons: they’re building a largely closed, alternative version of the Internet, and second, have a tendency to shoot first and ask questions later, meaning they make moves that...
On Facebook Dominance, The Closed Web, And AppleThe

Neowin: How to regain your online privacy

www.techspot.com
These days it is very hard to keep your profile low when you are online. Services that are used every day by many, such as Facebook, Google and Twitter, aren’t exactly known for keeping your data especially private by default. Advertising companies are also known for tracking your browsing...
Neowin: How to regain your online privacy

Mobile ads are booming, with more sales and more investment

paidcontent.org
UK media outlets have more than doubled their take from mobile advertising over the last year. Half-year mobile ads revenue boomed by 132 percent year-on-year to £181.5 million ($290 million), comprising seven percent of all digital advertising outlay, according to new figures from PwC for Internet Advertising Bureau. Sales from...
Mobile ads are booming, with more sales and more investment

Report: Amazon in talks to buy mobile ad network Jumptap

www.geekwire.com
A few weeks ago, AdAge reported that Amazon.com was pitching the home screen on its Kindle Fire to potential advertisers. Now, AdAge is back with another report which offers more details about the Seattle online retailer’s plans in mobile advertising. Amazon.com has reportedly been in acquisition talks with several mobile...
Report: Amazon in talks to buy mobile ad network Jumptap
Romney campaign got its IT from Best Buy, Staples, and friends

Good day for mobile ads: Millennial IPO soars

gigaom.com
Mobile advertising’s best days are likely still off in the future, but that hasn’t stopped investors from snapping up shares of mobile ad firm Millennial Media on its first day as a public company, nearly doubling the company’s value in a few hours. Just after Millennial’s stock made its debut...
Good day for mobile ads: Millennial IPO soars

Here's The Weird Thing About The Buddy Media And Vitrue Deals

www.businessinsider.com
The most interesting thing about the recent acquisitions of Buddy Media (by Salesforce.com) and Vitrue (by Oracle) is who didn't do the buying: The big Madison Avenue ad agency holding companies like WPP, Omnicom, Interpublic Group and Publicis. On paper, Buddy Media (which sells Facebook campaign management software) and Vitrue...
Here's The Weird Thing About The Buddy Media And Vitrue Deals

Location-Centric Mobile Ad Network Verve Closes $14M From Qualcomm, Nokia Growth Partners

techcrunch.com
Verve Mobile, an advertising network that focuses on delivering geo-fenced or geo-targeted ads, just picked up a third round of venture funding from Nokia Growth Partners and Qualcomm. BlueRun Ventures, an earlier investor that specializes in mobile deals, also participated in the $14 million round. That brings the company’s total funding...
Location-Centric Mobile Ad Network Verve Closes $14M From Qualcomm, Nokia Growth Partners

Ad Group Backs Web Privacy Measure

online.wsj.com
A group of Internet and advertising companies said it would support 'do not track' settings in Web browsers advocated by the White House....
Ad Group Backs Web Privacy Measure

Nuance launches 'Voice Ads' platform to bring voice recognition tech to mobile advertising

9to5google.com
If Nuance gets its way with the just announced ‘Voice Ads’ mobile advertising platform, soon every mobile ad could include Siri-like functionality that lets you communicate with and ask questions about the product being advertised. Nuance, the company behind the voice recognition module currently used in Apple’s Siri, today...
Nuance launches 'Voice Ads' platform to bring voice recognition tech to mobile advertising

Facebook Will Come Clean(er) About Its Retargeted Ads

allthingsd.com
Last year, Facebook started running ads that used your Web surfing history to target you. Soon they’ll be a little more obvious about the fact that they’re doing it. But not a lot more obvious. After months of discussion with the Council of Better Business Bureaus, Facebook is going to start...
Facebook Will Come Clean(er) About Its Retargeted Ads

Nuance launches 'Voice Ads' platform to bring a Siri-like experience to mobile advertising

9to5mac.com
If Nuance gets its way with the just announced ‘Voice Ads’ mobile advertising platform, soon every mobile ad could include Siri-like functionality that lets you communicate with and ask questions about the product being advertised. Nuance, the company behind the voice recognition module currently used in Apple’s Siri, today...
Nuance launches 'Voice Ads' platform to bring a Siri-like experience to mobile advertising

The New Mad Men Of Advertising Are... Everywhere

readwrite.com
Crowdsourced advertising platforms - some with Silicon Valley backing - are sprouting up to liberate untapped talent from around the world and remake television (and video) advertising. Companies such as Tongal, Zooppa, Poptent and others are tapping the crowd for talent and hoping to leverage social media's expanding reach and real-time impact to strengthen ties between...
The New Mad Men Of Advertising Are... Everywhere

Orange, OpenX launch challenge to Google’s DoubleClick in Europe

digital.venturebeat.com
Orange, the key brand from Europe’s third-largest telecom, and OpenX, an open-source ad server, are teaming up to challenge Google’s DoubleClick in the European ad exchange market. They’re launching Orange Ad Market, an exchange meant to match publisher demands for ad revenue and marketers’ needs to reach fragmented audiences across...
Orange, OpenX launch challenge to Google’s DoubleClick in Europe

A Sad State of Internet Affairs: The Journal on Google, Apple, and “Privacy”

battellemedia.com
The news alert from the Wall St. Journal hit my phone about an hour ago, pulling me away from tasting “Texas Bourbon” in San Antonio to sit down and grok this headline: Google’s iPhone Tracking. Now, the headline certainly is attention-grabbing, but the news alert email had a more sinister headline:...
A Sad State of Internet Affairs: The Journal on Google, Apple, and “Privacy”

Data Darwinism: reactions & reflections

gigaom.com
When I was writing Uber, Data Darwinism and the future of work, I was essentially penning what had been on my mind for awhile, though a series of news events helped coalesce the arguments and the narrative. But at no point when flying from San Francisco to New York did...
Data Darwinism: reactions & reflections
Signpost grabs funding and a former AOL Patch employee for local advertising services

Spark Capital Raises $450 Million For Its 4th Fund To See Its Startups All The Way Through To Exit

www.businessinsider.com
Spark Capital, a Boston-based venture capital firm, has raised $450 million for its its fourth and largest fund to date. The fund is about $100 million larger than Spark's last. General Partner Todd Dagres says that's because Spark has "figured out its sweet spot." It wants to ramp up its...
Spark Capital Raises $450 Million For Its 4th Fund To See Its Startups All The Way Through To Exit

Nexage raises $10M in series B to expand its mobile ad exchange

www.insidemobileapps.com
Mobile advertising company Nexage announced today it has raised a $10 million Series B round of funding. The company brokers mobile advertising deals through its Nexage Exchange, a service that allows publishers to sell inventory to potential advertisers using real-time bidding. The company also offers a private exchange service for...
Nexage raises $10M in series B to expand its mobile ad exchange
Microsoft claims Google is bypassing Internet Explorer privacy settings

Integrate Has Raised $11 Million to Change the Ad Game

pandodaily.com
We are finally seeing the time when advertisers are beginning to realize that placing a banner ad into someone’s line of vision isn’t getting results. Every year companies pump money into different advertising company, hoping that a targeted approach will help them bring in some new customers. This causes them...
Integrate Has Raised $11 Million to Change the Ad Game
Funding Daily: Franken-funding
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