advertising companies
Google Chrome will support Do Not Track, as advertisers back the Web privacy drive
thenextweb.com
Google and the Digital Advertising Alliance have all thrown their weight behind the drive to bring a Do Not Track feature to popular browsers, in a bid to improve users’ privacy. As the Wall Street Journal reports, major advertising companies and others who use tracking data have agreed to honour...
Google could soon face big fines over iOS Safari privacy controversy in FTC investigation
9to5mac.com
Back in February the story broke that Google and other advertising companies had been bypassing iOS Safari’s privacy settings and continuing to track users without their consent. Google quickly disabled its code responsible for the tracking following a story from The Wall Street Journal, and Apple claimed it was “working to...
Microsoft: Google Bypasses Privacy Settings in Internet Explorer, Too
allthingsd.com
Last Friday, a Wall Street Journal report revealed that Google and some advertising companies had been circumventing privacy settings in order to follow users browsing through the Safari browsing on the iPhone and on the Web. Now, Microsoft has said that Google is working around the privacy settings on its...
A Sad State of Internet Affairs: The Journal on Google, Apple, and “Privacy”
battellemedia.com
The news alert from the Wall St. Journal hit my phone about an hour ago, pulling me away from tasting “Texas Bourbon” in San Antonio to sit down and grok this headline: Google’s iPhone Tracking. Now, the headline certainly is attention-grabbing, but the news alert email had a more sinister headline:...
FTC Shifts Privacy Spotlight From Advertisers To Data Brokers
paidcontent.org
Advertising companies like Facebook and Google (NSDQ: GOOG) are usually on the front line of the digital privacy debate. But in a long-awaited privacy report, the Federal Trade Commission today took the heat off these familiar names and called instead for tougher supervision of lesser known firms that collect...
OpenUDID Gets Back-Up From 17 Mobile Ad Companies In The Hunt For UDID Alternatives
techcrunch.com
OpenUDID, a new, open-source identification scheme that was created by marketing company Appsfire, says it has rounded up support from 17 mobile advertising companies (including itself) as developers look for alternatives to the UDID. Mobile app developers are scrambling for solutions as Apple phases out an older unique ID system...
Signpost grabs funding and a former AOL Patch employee for local advertising services
venturebeat.com
Local advertising startup Signpost grew its business a little bit Tuesday with a $3.75 million investment and a new employee. Christopher DePatria, former head of sales at AOL Patch, joined the team at the “Vice President of Revenue.” There are clearly no shortage of advertising companies, as evidenced by the amount...
Google could soon face big fines over iOS Safari privacy controversy in FTC investigation
9to5google.com
Back in February the story broke that Google and other advertising companies had been bypassing iOS Safari’s privacy settings and continuing to track users without their consent. Google quickly disabled its code responsible for the tracking following a story from The Wall Street Journal, and Apple claimed it was “working to...
Microsoft claims Google is bypassing Internet Explorer privacy settings
www.bgr.com
Last week, it was revealed that Google and other leading advertising companies had been bypassing the privacy settings of millions of unknowing Safari users. The Mountain View-based company maintained its innocence and claimed it “used known Safari functionality to provide features that signed-in Google users had enabled.” Microsoft is...
Ad Group Backs Web Privacy Measure
online.wsj.com
A group of Internet and advertising companies said it would support 'do not track' settings in Web browsers advocated by the White House....
Good day for mobile ads: Millennial IPO soars
gigaom.com
Mobile advertising’s best days are likely still off in the future, but that hasn’t stopped investors from snapping up shares of mobile ad firm Millennial Media on its first day as a public company, nearly doubling the company’s value in a few hours. Just after Millennial’s stock made its debut...
Chrome extension prevents Google from tracking cookies for personalized ads
9to5google.com
Everyone knows that Google can dodge privacy features in Internet browsers, renounce third-party cookie policies, and supply personalized ads despite a user’s privacy setting. Privacy regulators, advocates and consumers alike have called upon Google and other advertising companies to abide by browser’s do-not-track policies, but Google already stepped to...
Nexage raises $10M in series B to expand its mobile ad exchange
www.insidemobileapps.com
Mobile advertising company Nexage announced today it has raised a $10 million Series B round of funding. The company brokers mobile advertising deals through its Nexage Exchange, a service that allows publishers to sell inventory to potential advertisers using real-time bidding. The company also offers a private exchange service for...
Google Under Fire For Circumventing Safari Privacy Setting
techcrunch.com
It’s a tense time for Google: controversial policy and user-experience changes are combining with a growing distrust of tracking and advertising to produce something of a toxic atmosphere. Not the moment, then, you would want a minor scandal to erupt in the form of Google circumventing, intentionally or unintentionally, the...
Report: Amazon in talks to buy mobile ad network Jumptap
www.geekwire.com
A few weeks ago, AdAge reported that Amazon.com was pitching the home screen on its Kindle Fire to potential advertisers. Now, AdAge is back with another report which offers more details about the Seattle online retailer’s plans in mobile advertising. Amazon.com has reportedly been in acquisition talks with several mobile...
How Google Tracked Safari Users
blogs.wsj.com
Google and other advertising companies have been following iPhone and Apple users as they browse the Web, even though Apple’s Safari Web browser is set to block such tracking by default. How have they been able to do it? Well, first they made Safari think the user was submitting an...
Google and other advertisers used ‘a special code’ to bypass Safari privacy restrictions
www.bgr.com
Google and other leading advertising companies have been bypassing the privacy settings of millions of unknowing Safari users, reports the Wall Street Journal. Using “a special code,” the companies were able to bypass the browser’s privacy restrictions and install cookies on a user’s computer, even when such actions were...
Google's iPhone Tracking
allthingsd.com
Google Inc. and other advertising companies have been bypassing the privacy settings of millions of people using Apple Inc.’s Web browser on their iPhones and computers — tracking the Web-browsing habits of people who intended for that kind of monitoring to be blocked. The companies used special computer code that...
Here's The Weird Thing About The Buddy Media And Vitrue Deals
www.businessinsider.com
The most interesting thing about the recent acquisitions of Buddy Media (by Salesforce.com) and Vitrue (by Oracle) is who didn't do the buying: The big Madison Avenue ad agency holding companies like WPP, Omnicom, Interpublic Group and Publicis. On paper, Buddy Media (which sells Facebook campaign management software) and Vitrue...
AdColony hires Apple veteran to run fast-growing mobile video ad business (exclusive)
venturebeat.com
AdColony has been on a tear growing its mobile video ad network business in the past two quarters. Now it’s positioning itself for more growth with the appointment of a new chief revenue officer from Apple. Mike Owen formerly served as senior manager of Apple’s iAD business, leading a staff...
How to Get Out of Tracking on Safari
blogs.wsj.com
It’s difficult for users to stop Web trackers that take advantage of a loophole in Apple’s Safari browser – at least for now. Apple says it is working to put a stop to the practice. And Google, which had been tracking users after exploiting this loophole to put Google +1...
How to Get Out of Tracking on Safari
allthingsd.com
It’s difficult for users to stop Web trackers that take advantage of a loophole in Apple’s Safari browser — at least for now. Apple says it is working to put a stop to the practice. And Google, which had been tracking users after exploiting this loophole to put Google +1...
Here's The Weird Thing About The Buddy Media And Vitrue Deals
www.businessinsider.com
The most interesting thing about the recent acquisitions of Buddy Media (by Salesforce.com) and Vitrue (by Oracle) is who didn't do the buying: The big Madison Avenue ad agency holding companies like WPP, Omnicom, Interpublic Group and Publicis. On paper, Buddy Media (which sells Facebook campaign management software) and Vitrue...
Mobile App Roundup: Android, UDIDs, Draw Something clones, Deer Hunter and ODIN
www.insidemobileapps.com
50 percent of U.S. smartphones are Androids — According to ComScore’s latest mobile subscriber report, Google’s Android is now the most popular platform with 50.1 percent market share, up from the 46.9 percent it held in November. iOS was second with 30.2 percent, up from 28.7 percent. RIM and Microsoft...
Microsoft’s Surprising Move to Protect User Privacy
betabeat.com
Mr. Lynch (blogs.technet.com) We’re pretty sure that the vast majority of Betabeat users not only don’t use Internet Explorer, but also passionately despise it. But it’s also necessary to give props when props are due, and despite Microsoft’s one out of four star rating from the EFF on privacy, the...
Twitter is Simply One Big Advertisement
www.centernetworks.com
Yesterday Twitter announced that it will be against their terms of service to post advertisements using a third-party service. Initially the thought was services like SponsoredTweets would be out of business in 30 days when the new rules go into place. But alas, the new rules only apply if...
Facebook and Others Caught Sending User Data to Advertisers
mashable.com
The Wall Street Journal is reporting on what could be a major scandal brewing for Facebook, MySpace and other social networks: despite assurances to the contrary, the sites have apparently been sending personal and identifiable information about users to their advertisers without consent.Large advertising companies including Google’s DoubleClick and...
WSJ: Facebook, MySpace & Others Share Identifying User Data With Advertisers
techcrunch.com
A report in the Wall Street Journal this evening reveals that Facebook, MySpace, Twitter, and a number of other popular social sites are passing along data that advertisers could potentially use to identify users who click their ads. The article is focused on Facebook in particular, which appears to have...
@jasonfried I do a lot of work for advertising companies. If only they'd listen to your interview here. http://bigthink.com/jasonfried
Integrate Has Raised $11 Million to Change the Ad Game
pandodaily.com
We are finally seeing the time when advertisers are beginning to realize that placing a banner ad into someone’s line of vision isn’t getting results. Every year companies pump money into different advertising company, hoping that a targeted approach will help them bring in some new customers. This causes them...
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