advertising medium

advertising medium

Nielsen invests in radio measurement with huge $1.26B Arbitron buy
AKQA Chairman Tom Bedecarre Says Advertisers Want More 'Elbow Room' On Facebook

The secrets of Facebook’s profit engine

tech.fortune.cnn.com
Despite its wild success, Facebook isn’t especially good at making money — particularly in comparison to, say, Google. To change that, it’ll have to double down in three crucial areas. [cnnmoney-byline src="By Miguel Helft & Jessi Hempel"] FORTUNE — In Facebook’s video IPO roadshow, Sheryl Sandberg, the company’s chief operating...
The secrets of Facebook’s profit engine

Chart: TV still trounces web for advertising impact

paidcontent.org
Those who think digital platforms are the ultimate in advertising may want to check these facts. GfK survey data published by Deloitte on Thursday shows that most consumers still consider TV the most impactful advertising medium. As our chart shows, only three percent of people think web banners and video...
Chart: TV still trounces web for advertising impact

Millennial CEO Paul Palmieri Describes How Mobile Advertising Will Grow To $13 Billion (MM)

www.businessinsider.com
Paul Palmieri, CEO of Millennial Media, opened the Smarter Mobile Marketing (SM2) conference in New York this morning by noting that consumers spend about 10 percent of their time looking at mobile screens, but the medium still only commands about 1 percent of advertiser budgets. The time/spend ratio under-represents the...
Millennial CEO Paul Palmieri Describes How Mobile Advertising Will Grow To $13 Billion (MM)

Mobile advertising triples to record levels

www.guardian.co.uk
UK mobile advertising grew 148% year-on-year in 2012 to £526m, up from £203m in 2011, as total digital ad spend hit £5bnThe growing popularity of smartphones and tablets and a huge rise in the use of apps caused mobile advertising in 2012 to almost triple to over £500m, as total...
Mobile advertising triples to record levels

Nielsen Holdings acquires Arbitron to improve its media and consumer information

thenextweb.com
Nielsen Holdings, a global information company that analyzes what consumers watch and buy, has signed a definitive agreement to acquire the international media and marketing research firm Arbitron. As part of the deal, Nielsen Holdings will acquire all of Arbitron’s remaining common stock for $48 per share. According to a...
Nielsen Holdings acquires Arbitron to improve its media and consumer information
As the globe moves to mobile, advertising dollars lag far behind
Forecast: Internet ad spend will outstrip all print in 2015

Nielsen: Internet Ads In Q1 Grew By 12.1% While Magazines Declined 1.4%

techcrunch.com
When it comes to revenue generation, online advertising may still be one of the smaller of all ad mediums, but it remains the fastest-growing. , outpacing other non-print formats like TV, radio and cinema — as well as printed advertising formats like newspapers and magazines. New numbers out today from...
Nielsen: Internet Ads In Q1 Grew By 12.1% While Magazines Declined 1.4%

WPP Will Spend 10 Times More With Google Than Facebook This Year

www.businessinsider.com
WPP CEO Martin Sorrell sat down with The Guardian at Cannes and reiterated his concerns over Facebook, while giving few details into the world's largest advertising firm's spending plans for 2012. "I believe Facebook is the best or one of the best branding mechanisms in the world but I don't think...
WPP Will Spend 10 Times More With Google Than Facebook This Year

Online Ad Spend Has Overtaken Print In Russia

paidcontent.org
Online ad spend in Russia grew 56 percent through 2011, surpassing print media to become the country’s second-largest advertising medium. The UK reached that mark in 2010. Emarketer forecasts the U.S. will reach it in 2012. In Russia, online ad spend is now just marginally bigger than in print,...
Online Ad Spend Has Overtaken Print In Russia

Internet set to overtake TV as most complained-about ad medium

www.guardian.co.uk
Advertising Standards Authority sees surge of nearly 300% in consumer complaints over digital campaignsThe internet is on the brink of overtaking television as the most complained-about advertising medium in the UK, with the ad regulator recording a surge of almost 300% in the number of consumers registering concerns over digital...
Internet set to overtake TV as most complained-about ad medium

Sir Martin Sorrell unconvinced that Facebook is a good advertising medium

www.guardian.co.uk
WPP boss, speaking at Cannes Lions, says the social network provides branding opportunities, but not much moreSir Martin Sorrell has dealt Mark Zuckerberg's plan to turn Facebook into an advertising juggernaut a blow by saying that he is unconvinced the social network is a good advertising medium for clients.The head...
Sir Martin Sorrell unconvinced that Facebook is a good advertising medium

Tumblr Finally Gets Serious About Ads, By Hiring Someone to Sell Ads

allthingsd.com
Tumblr has poached top Groupon sales exec Lee Brown as it aims to finally try to make money from its millions of blogs and billions of page views. Brown was at Yahoo for more than 10 years before joining Groupon two years ago. Starting September 17 he will report to Tumblr...
Tumblr Finally Gets Serious About Ads, By Hiring Someone to Sell Ads

Big Advertisers Are Saying Lots Of Things About Facebook This Morning And Few Of Them Are Good (FB)

www.businessinsider.com
At our Social Media ROI conference this morning, Facebook has been a big topic of conversation. And the comments from marketers have not been encouraging for Facebook's bottom (or top) line. All the brands have tried Facebook, of course. But they've had mixed success. And, importantly, a lot of the...
Big Advertisers Are Saying Lots Of Things About Facebook This Morning And Few Of Them Are Good (FB)
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