advertising network

advertising network

MediaShift acquires Travora Media to create traveler advertising juggernaut

Opera: iOS regains top spot for ad network traffic Q1 2013, remains most lucrative platform

thenextweb.com
Opera has released its latest State of Mobile Advertising report which sees iOS regain its position as the top mobile platform based on advertising impressions, after Android took the crown during its previous report for the fourth quarter of 2012. The leap-frogging between the two rival operating systems demonstrates how...
Opera: iOS regains top spot for ad network traffic Q1 2013, remains most lucrative platform

AdSense for earned media: Netshelter becomes inPowered, adds self-management, expands beyond tech sites

thenextweb.com
A few months after the release of its inPowered Stories feature designed to help influential bloggers earn money, Netshelter, a tech-focused advertising network, has decided to rebrand itself and is now being called inPowered, Inc. With this announcement, the company is releasing what it believes to be the industry’s first...
AdSense for earned media: Netshelter becomes inPowered, adds self-management, expands beyond tech sites

Pop Culture Web Publisher BuzzMedia Lays Off 20 Percent of Staff, Restructures

allthingsd.com
BuzzMedia, the pop-culture Web publisher that got a new CEO late last year, is undergoing another overhaul. The company is cutting 20 percent of its workforce, but plans on replacing many of the outgoing employees with new hires. People familiar with CEO Steve Hansen’s plans say he intends to lay...
Pop Culture Web Publisher BuzzMedia Lays Off 20 Percent of Staff, Restructures

The UK consortium for mobile payments and ads is finally named: 'Weve'

thenextweb.com
You may remember that we reported back in March that the UK’s three biggest mobile operators have joined forces to launch a new advertising network to provide targeted services for brands and it finally has a name – “Weve“. The trinity of EE, Telefonica UK (O2) and Vodafone UK covers...
The UK consortium for mobile payments and ads is finally named: 'Weve'

Cloud Computing With a Chance of Mobile: Weather Channel Adds Former Quattro CEO to Board

allthingsd.com
In an interesting move, the Weather Channel Companies has added Andy Miller to its board. While board adds are not usually the biggest of news, the appointment of the former CEO and co-founder of mobile advertising firm Quattro Wireless as a director is an interesting move by new CEO...
Cloud Computing With a Chance of Mobile: Weather Channel Adds Former Quattro CEO to Board

AT&T, 47 other carriers vulnerable to smartphone exploit

www.electronista.com
Smartphone users on at least 48 cellular carriers may be vulnerable to traffic hijacking and phishing attacks, according to researchers from the University of Michigan. A paper to be presented this week at the IEEE Symposium on Security and Privacy alleges that researchers were able exploit a carrier security feature...
AT&T, 47 other carriers vulnerable to smartphone exploit
Facebook rumored to be going after Microsoft's Atlas ad platform
Applifier launches video ad network to monetize Facebook games

The iPhone 5 Is Destroying Samsung's Galaxy S III Where It Matters--In Web Traffic (AAPL)

www.businessinsider.com
In just three short weeks, Apple's iPhone 5 has surpassed Samsung's three-month-old Galaxy S III in Web traffic volume, according to data-analytics firm Chitika. The surprising result suggests that Apple smartphone users spend far more time surfing the Web than do users of Samsung's smartphone, which runs on Google's Android software....
The iPhone 5 Is Destroying Samsung's Galaxy S III Where It Matters--In Web Traffic (AAPL)

Opera: iOS still king of mobile ads as Android drops below BlackBerry on value for money

thenextweb.com
Opera released its inaugural mobile advertising report in July and, three months down the line, the Norwegian browser maker is back with new insight. The Q3 2012 installment of the ‘State of Mobile Advertising’ report again finds Apple’s iOS to be the highest yielding platform on its advertising network, with Android slumping...
Opera: iOS still king of mobile ads as Android drops below BlackBerry on value for money

WHERE joins the mobile advertising business with WHERE Ads

mobile.venturebeat.com
The mobile search and recommendation service WHERE announced today the launch of its new hyper-local mobile advertising network, WHERE Ads. WHERE’s claim to fame is its immensely useful mobile application which goes by the same name. The app allows you to search for restaurants, entertainment, news, and more based on...
WHERE joins the mobile advertising business with WHERE Ads

Study: iPad Accounts for Nearly 95 Percent of Tablet Web Traffic

allthingsd.com
There’s no question that the iPad is the dominant force when it comes to tablet sales. But when it comes to usage, the iPad’s power is even more impressive. Aiming to get a sense for how powerful the tablet is, online advertising network Chitika looked at what devices it was...
Study: iPad Accounts for Nearly 95 Percent of Tablet Web Traffic

Opera extends default search partnership with Google in desktop and mobile browsers until 2014

thenextweb.com
Norwegian browser maker Opera Software announced this morning that it has signed an extension to its partnership with search giant and browser rival Google, where it will continue to set its search engine as default in its desktop and mobile products. Opera says that its agreement will be effective until August...
Opera extends default search partnership with Google in desktop and mobile browsers until 2014
Kiip Inks Its First Intl Deal For Its Reward Network, UK's Yo! Sushi

After just days, the new iPad already accounts for over 5% of all iPads on the internet in the US

thenextweb.com
Apple’s new iPad has captured nearly 5% of the market and is climbing at a steady rate, according to live metrics from advertising network Chitika. The company is analyzing iPad traffic over its network in 12-hour segments to track the adoption of the new iPad. The live graph up at...
After just days, the new iPad already accounts for over 5% of all iPads on the internet in the US

After InMobi acquisition, Appbistro to sunset services, ceasing operations on February 1, 2013

thenextweb.com
Application marketplace Appbistro has announced that it will be ceasing operations on February 1, 2013. In an email to its users today, the company said that following the acquisition of its parent company MMTG Labs by mobile ad network InMobi this summer, it was decided to “sunset Appbistro’s services.” Started...
After InMobi acquisition, Appbistro to sunset services, ceasing operations on February 1, 2013

Riches in Mobile Ads, Just No Profits

allthingsd.com
Facebook Inc.’s deal for photo-sharing service Instagram and the IPO of advertising network Millennial Media Inc. prove that the smartphone boom can produce billion-dollar valuations for makers of mobile software and services. Now comes the true test: Actually delivering the revenue and profits to back up those numbers. Read the...
Riches in Mobile Ads, Just No Profits
The iPhone 5 is already generating more web traffic than the Galaxy S III
Apple makes iAd more attractive for developers and advertisers

Still Below Offering Price, But Facebook Stock Got a 10 Percent Boost This Week

allthingsd.com
For those keeping track — and there are many, as the investigations and recriminations into its borked IPO continue — the shares of Facebook moved strongly upward this week. The stock of the social networking site closed at $33.05 on Friday, up almost four percent. For the week, the...
Still Below Offering Price, But Facebook Stock Got a 10 Percent Boost This Week

Google Patents Location-Based Advertising

www.readwriteweb.com
It looks like while half the Web will be holding its breath over how Facebook will wield its newly-found patent power, with its patent of the news feed, the other half just found a reason to take a big gulp of air and look around. Google was awarded last Tuesday...
Google Patents Location-Based Advertising

Mobile Devices Now Make Up About 20 Percent of U.S. Web Traffic

allthingsd.com
Mobile Web browsing continues to take off, with smartphones and tablets accounting for 20 percent of Web traffic in the U.S. and Canada, according to a new report. The analysis, from online advertising network Chitika, finds that those stodgy old PCs still produce just under 80 percent of Web traffic,...
Mobile Devices Now Make Up About 20 Percent of U.S. Web Traffic

Spanish mobile ad network TAPTAP Networks taps $4.5 million in Series A funding

thenextweb.com
Spanish mobile advertising startup TAPTAP Networks has landed $4.5 million in funding from early-stage investment firm Nauta Capital, The Next Web has learned. Founded in 2010 by Alvaro del Castillo, the Madrid-based startup operates what it says is the leading premium mobile advertising network in Spain. Its network includes some...
Spanish mobile ad network TAPTAP Networks taps $4.5 million in Series A funding
PlayHaven Grabs Google Admob's Mobile Cowboy Yim As COO

Led by iOS, mobile devices now account for 20% of all internet traffic in U.S., Canada

www.appleinsider.com
According to a report from advertising network Chitika, the share of internet-connected mobile devices has risen to 20 percent in the U.S. and Canada, a large portion of which are Apple products like the iPhone and iPad....
Led by iOS, mobile devices now account for 20% of all internet traffic in U.S., Canada
Yahoo to close Korean operations by end of 2012

Facebook makes it official -- an external advertising network is coming soon

gigaom.com
There’s been a lot of discussion over the past few days about the recent changes to Facebook’s privacy and governance policies — including the revelation that (gasp!) Facebook is not actually a democracy — but one element of the new rules has gotten less attention than it probably should: namely,...
Facebook makes it official -- an external advertising network is coming soon

Sprint and Telefónica team up to reach more than 370m potential mobile customers with targeted advertising

thenextweb.com
Softbank-owned Sprint and Spanish mobile operating giant Telefónica have joined forces, combining to form one of the world’s biggest mobile advertising alliances, pushing services to over 370 million mobile customers in the US, Europe and Latin America (LATAM). Telefónica Digital (Telefónica’s innovation arm) and Pinsight Media+ (Sprint’s advertising service launched in October...
Sprint and Telefónica team up to reach more than 370m potential mobile customers with targeted advertising

Facebook's Potential For Putting User Data to Work Off Network Stirs Debate

www.pcworld.com
Facebook's business model revolves around serving people highly relevant ads, so it should come as no surprise that the company said recently that at some point it could launch an advertising network to display ads outside of its platform....
Facebook's Potential For Putting User Data to Work Off Network Stirs Debate
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