advertising sales

advertising sales

Google edges out Facebook, flies by Yahoo in horse race for display ad dominance

AOL fourth-quarter profits beat expectations, still far from healthy

www.zdnet.com
AOL’s fourth-quarter results are out. As its dial-up subscriptions fall, it recouped its losses from advertising sales. The bottom line is that AOL is hanging in there....
AOL fourth-quarter profits beat expectations, still far from healthy

Calling All Yahoos–Or Are They Calling Demand Media? [BoomTown]

kara.allthingsd.com
The temperature is rising between Yahoo and Demand Media, as several execs have or are expected to move from the Internet giant to the social media start-up. In March, Demand pulled off a major coup by hiring Yahoo’s head of U.S. advertising sales, Joanne Bradford. Today, Bradford’s top communications exec,...
Calling All Yahoos–Or Are They Calling Demand Media? [BoomTown]

AT&T's U-verse second-screen app update - iPhone and iPod Touch can now be used as remote controls

thenextweb.com
AT&T has expanded the range of second-screen features and content available to its IPTV customers via its free iOS U-verse apps, the telecommunications company announced today. Following the announcement, iPhone and iPod Touch owners will now be able to use their devices as a remote control for their U-verse subscription via...
AT&T's U-verse second-screen app update - iPhone and iPod Touch can now be used as remote controls

Zynga Sees Limits To Growth: Sales Flatten As Marketing Costs Double (ZNGA)

www.businessinsider.com
Zynga—the company behind Zynga Poker, FarmVille and Words With Friends—has been working hard to sustain its revenues as it enters a period in which the company expects slower sequential growth. So hard, in fact, that it doubled its Q4 2011 promotional budget sequentially from Q3, a period in which...
Zynga Sees Limits To Growth: Sales Flatten As Marketing Costs Double (ZNGA)

Twitter Will Do $350 Million In Ad Sales This Year

www.businessinsider.com
A source tells Peter Kafka of AllThingsD that Twitter's ad sales will hit $350 million this year. So Twitter's ad business has gone from a joke to an experiment to a reality in a few short years. What will drive advertising sales this year is more precise ad targeting and...
Twitter Will Do $350 Million In Ad Sales This Year

The More Pandora Sells, the More It Loses

allthingsd.com
A tenth of a cent might not sound like a lot of money. But Pandora Media Inc.’s 18 percent stock drop Wednesday is a sobering reminder that those fractions add up — especially when advertising sales don’t keep pace. Pandora’s music royalty costs, typically paid in tenths of a cent,...
The More Pandora Sells, the More It Loses
NBC broke even on London Olympics coverage, had more than 219 million TV viewers in US

Google Already Submitted A Term Sheet To Buy Yahoo's Ad Tech (GOOG, YHOO)

www.businessinsider.com
Google made its first offer to buy Yahoo's ad tech business about three months ago, a source with knowledge of the deal tells us. That offer, made while Scott Thompson was still CEO, "didn't make it pass corporate develop," says a source. Talks remain on-going. Previously, we'd heard that Accenture...
Google Already Submitted A Term Sheet To Buy Yahoo's Ad Tech (GOOG, YHOO)
With Newly Opened New York Office, Polyvore Looks to Bond With Brands

Confirmed: AOL Says That Sales Head Has Resigned to "Pursue Other Opportunities" (Internal Memo)

allthingsd.com
As I reported yesterday, AOL’s advertising sales head Ned Brody has resigned. He headed AOL Networks — which used to be called the Advertising.com — selling premium display, video and mobile network ads for the Web portal. AOL CEO Tim Armstrong has stepped in to take over the role...
Confirmed: AOL Says That Sales Head Has Resigned to "Pursue Other Opportunities" (Internal Memo)

Mayer Tells Ad Sales Staff That New COO De Castro Will Start Mid-November

allthingsd.com
Yahoo CEO Marissa Mayer just told the company’s advertising sales staff that new COO Henrique De Castro will start on November 12, which clears up a big issue related to the departure of Chief Revenue Officer Michael Barrett. Mayer had told some managers at the Silicon Valley Internet giant earlier...
Mayer Tells Ad Sales Staff That New COO De Castro Will Start Mid-November

Yet another Yahoo CEO tries to cut to glory

paidcontent.org
The news that’s been telegraphed for weeks is done: Yahoo has finally confirmed that roughly 2,000 staffers, 14.1 percent of its workforce, are losing their jobs as new CEO Scott Thompson remakes the business around the buzzwords smaller, nimbler, core, best in class.  Thompson, the surprise choice to fill the gap left...
Yet another Yahoo CEO tries to cut to glory

13 ways of looking at Medium, the new blogging/sharing/discovery platform from @ev and Obvious

www.niemanlab.org
[With apologies to Wallace Stevens, the finest poet to ever serve as vice president of the Hartford Livestock Insurance Company.] I. Medium is a new online publishing platform from Obvious Corp. It launched yesterday. Obvious is the most recent iteration of the company that created Blogger, Odeo, and Twitter....
13 ways of looking at Medium, the new blogging/sharing/discovery platform from @ev and Obvious

Yahoo Product Unit Readies Major Exec Reorg -- But It's Just a Tremor for the Big One to Come

allthingsd.com
Yahoo’s massive product unit is readying a major reorganization, which will include a new structure, a move that is being spearheaded by its Chief Product Officer Blake Irving. But the ground under Irving, as well as several of the Silicon Valley Internet giant’s top execs, is also about to...
Yahoo Product Unit Readies Major Exec Reorg -- But It's Just a Tremor for the Big One to Come

ESPN Uses Twitter To Host College Football Replays

www.fastcompany.com
Real-time, über-mobile Twitter is the perfect partner for video replays, says Twitter's director of promoted content and partnerships. College football instant replays will soon be featured Twitter. ESPN and Ford, the sports network's partner, announced the deal over the weekend. Replay videos will be embedded in individual tweets, which...
ESPN Uses Twitter To Host College Football Replays

New York Times Reports Q1 Profit, Digital Ad Revenues Now 26% Of Total

techcrunch.com
After significantly scaling down costs, The New York Times Company this morning announced upbeat Q1 2010 results, reporting a profit and growing digital advertising sales. NYT’s operating profit grew more than fivefold in the first quarter of 2010, to $83.3 million compared with $16.4 million in the first quarter of...
New York Times Reports Q1 Profit, Digital Ad Revenues Now 26% Of Total

Google Opens Universal Analytics Beta To All, Creates A Single Analytics Platform For Tracking Online And Offline Interactions

techcrunch.com
Last October, Google announced the limited beta of Universal Analytics, an effort to bring new features like cross-platform and mobile app analytics, as well as the ability to incorporate data from offline sources, to Google Analytics. Today, it is opening up Universal Analytics to all Google Analytics customers. As Google...
Google Opens Universal Analytics Beta To All, Creates A Single Analytics Platform For Tracking Online And Offline Interactions

Last-minute nerves? Wall Street digests dip in Facebook numbers

paidcontent.org
Facebook gave investors something to ponder ahead of its mid-May IPO, when it filed an amended S-1 to report lower quarterly revenue and net income for the first three months of 2012. Where has the money gone? Look under its hood, strip away its go-faster stripes and you see Facebook...
Last-minute nerves? Wall Street digests dip in Facebook numbers
Yahoo rips another page out of Google's playbook for advertising sales

Facebook Wants to Beef Up Design Talent in NYC Office

allthingsd.com
Facebook is actively seeking designers to work in its midtown Manhattan office, the company announced Monday. Most of Facebook’s 90-member design team is housed in its Menlo Park, Calif., office, though the company aims to recruit enough talent to work specifically out of the 150-person East Coast office. The team...
Facebook Wants to Beef Up Design Talent in NYC Office

JOB OF THE WEEK: Director, Digital Advertising Sales & Partnerships

www.businessinsider.com
Check out the Business Insider Jobs section >> As part of our new partnership with SimplyHired.com, each week we'll feature one of the awesome jobs advertised on the Business Insider jobs board. Director, Digital Advertising Sales & Partnerships Care2 New York, NY Why it’s cool: Care2 is a large healthy living, lifestyle...
JOB OF THE WEEK: Director, Digital Advertising Sales & Partnerships

Marissa Mayer Wants To Pay This AOL Exec Boatloads Of Money To NOT Work For A Year (AOL, YHOO)

www.businessinsider.com
Yahoo wants to hire AOL's Ad.com CEO, Ned Brody, as its head of US ad sales. The offer is good enough that Brody has already resigned his position at AOL, Kara Swisher reports and AOL confirms. Here's the problem: Brody signed an non-compete agreement with AOL. Yahoo's solution, according to...
Marissa Mayer Wants To Pay This AOL Exec Boatloads Of Money To NOT Work For A Year (AOL, YHOO)

Rovio adds vets from Tumblr, Fremantle and Millennial Media to new Santa Monica office

thenextweb.com
Angry Birds creator and gaming magnate Rovio has announced today that it is expanding its US presence by opening an office in Santa Monica. But the bigger news is perhaps who is going to be filling the positions there. Industry veterans from Tumblr, Fremantle and Millennial Media. Rachel Webber of Tumblr...
Rovio adds vets from Tumblr, Fremantle and Millennial Media to new Santa Monica office

O2 owner Telefónica develops tech to analyse voice tone

www.guardian.co.uk
Company says linguistic analysis engine will only be used with opt-in consent, but analysts warn that consumers will be waryTelefónica, owner of the O2 network in Britain, is developing technology that listens in on personal calls to draw up a psychological profile of a speaker according to their tone of...
O2 owner Telefónica develops tech to analyse voice tone

Foursquare hires former iAd exec Steven Rosenblatt to lead monetization efforts

thenextweb.com
According to a report by AdAge, location-based check-in service foursquare is starting to get serious about making money. It has hired former Apple iAd exec Steven Rosenblatt as Revenue Chief, the first such role the company has had in its history. Foursquare has shown that its serious about getting more...
Foursquare hires former iAd exec Steven Rosenblatt to lead monetization efforts
GREE’s net income hits a record high of $167.6M on $578M in sales during Q3

Project Oscar hopes to bring mobile wallets to Europe

www.guardian.co.uk
Vodafone, O2 and Everything Everywhere have applied to the European commissionto form a company that would create a mobile wallet platformThe transformation of mobile phones into wallets could come as early as this summer after the UK's three largest networks submitted plans to Brussels for a joint venture they hope...
Project Oscar hopes to bring mobile wallets to Europe

80% Of Media Buyers Think Google UK Isn't Telling The Truth About Ads

www.businessinsider.com
A poll organised by The Drum seems to suggest that the UK digital and media buying community disagree with Google's assertions that its UK team is not engaged in advertising sales. Google claims that its UK staff do not sell advertising but provide sales and marketing support to those dealing...
80% Of Media Buyers Think Google UK Isn't Telling The Truth About Ads

MLG and Twitch move away from partner CBSi, taking ad sales back in-house to capitalize on quick growth

thenextweb.com
Just over one year after Major League Gaming (MLG) and Twitch announced a landmark partnership with CBSi involving both content distribution and advertising sales, the deal is waning as both esports-focused companies look to move their monetization back in-house. In the past two days both Twitch and MLG have announced new...
MLG and Twitch move away from partner CBSi, taking ad sales back in-house to capitalize on quick growth
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