advertising standards authority

advertising standards authority

Amazon Strongly Defends Banned Ad That Uses The C-Word

www.businessinsider.com
Amazon defended an ad's use of the c-word as "light hearted" after the UK's ban-happy Advertising Standards Authority (ASA) pulled it from the site.  The controversial online ad in question appeared on Amazon.co.uk  and featured a picture of a Christmas card by SmellYourMum.com that read "YOU'RE A C*** SORRY, I MEANT TO SAY...
Amazon Strongly Defends Banned Ad That Uses The C-Word

Regulator spanks Amazon over Prime One-Day delivery guarantee

thenextweb.com
The UK’s Advertising Standards Authority (ASA) has upheld complaints against Amazon EU about the retail giant’s guarantee to Prime customers to receive One-Day delivery on orders. The problem is that Amazon says that its Prime customers can have “All You Can Eat One-Day Delivery” as a benefit of paying a subscription...
Regulator spanks Amazon over Prime One-Day delivery guarantee

Apple drops '4G' from new iPad name in UK online store

www.guardian.co.uk
Alteration to 'Cellular' comes after complaints to Advertising Standards Authority over 'LTE' compatibility claims but investigation could still follow in SwedenApple has removed claims that its new iPad has "4G" capability from its UK and other non-US online stores, after complaints that its high-speed mobile connection could not work outside...
Apple drops '4G' from new iPad name in UK online store

Amazon gets into hot water in UK over lewd Christmas card listing

gigaom.com
Welcome yet again to the collision between the virtual and real worlds. Amazon has been slapped down by the U.K.’s Advertising Standards Authority (ASA) over a listing on Amazon.co.uk for a rude Christmas card. Although Amazon tried to claim that listings aren’t ads and shouldn’t be covered by the regulator,...
Amazon gets into hot water in UK over lewd Christmas card listing

Celebs must clearly identify sponsored tweets, UK body says

paidcontent.org
Here’s a warning to brands using celebrities as Twitter advertising vehicles – UK regulators say such tweets must be clearly identified as marketing. Two English football players have fallen foul for these tweets for Nike… My resolution – to start the year as a champion, and finish it as a...
Celebs must clearly identify sponsored tweets, UK body says

Airbrushed Rachel Weisz gets watchdog hot under the collar

www.theregister.co.uk
ASA snarls at L’Oreal's age-defying Photoshop treatment The Advertising Standards Authority has ordered skincare outfit L’Oreal to lay off the Photoshop, after it ran a magazine ad showing Rachel Weisz in improbably good form as a result of slapping on Revitalist Repair 10.…...
Airbrushed Rachel Weisz gets watchdog hot under the collar

ASA forces Apple to withdraw claims new iPad has '4G capability'

www.guardian.co.uk
Ban of '4G' label is due to lack of mobile services compatible with the device in UK, Advertising Standards Authority saysApple has been forced by the Advertising Standards Authority to withdraw claims in the UK that its new iPad has "4G capability" to join high-speed mobile broadband services – because...
ASA forces Apple to withdraw claims new iPad has '4G capability'
Following closely behind Australia, UK’s Advertising Standards Authority (ASA) looks at iPad ’4G’ marketing claim

Samsung accused of forcing tech bloggers into promoting its products

www.guardian.co.uk
Indian pair were stranded in Berlin after they refused to work on Samsung boothsFor the two technology bloggers from India, it looked like a dream invitation from the electronics giant Samsung: it would pay for their flights and accommodation to cover the IFA trade fair in Berlin, where the season's...
Samsung accused of forcing tech bloggers into promoting its products
Apple misled UK customers with iPad 4G advertising

Junk foods avoid ad ban by targeting children online

www.guardian.co.uk
Campaign claims regulator failing to protect children from aggressive online marketing and child-friendly internet gamesAdvertising regulators have been accused of failing to protect children from aggressive online marketing by food companies using internet games and advertising.The Children's Food Campaign has called on ministers to introduce statutory regulation to close loopholes...
Junk foods avoid ad ban by targeting children online

UK regulator investigating '4G' advertising of Apple's new iPad

www.appleinsider.com
The U.K. Advertising Standards Authority is said to have taken issue with Apple's advertising of the new iPad as a "4G" device, even though it is not compatible with long-term evolution networks in the country....
UK regulator investigating '4G' advertising of Apple's new iPad

Amazon defends use of C-word as 'light-hearted'

www.guardian.co.uk
Watchdog bans ad featuring 'offensive' message, but retailer says it only upset a 'small minority'Amazon has sparked outrage by defending the use of the word "cunt" in a product image used by a retailer on its website, arguing that it was featured in a "light-hearted" way that was not likely...
Amazon defends use of C-word as 'light-hearted'

UK advertising watchdog: Twitter promotion by Nike should be banned for lack of transparency

thenextweb.com
Just when celebrities thought it was safe again to tweet about the companies that sponsor them, UK advertising watchdog the Advertising Standards Authority (ASA) steps in and says “No.” In January, we told you about what came to be known as “Snickers-gate”, which was a situation that the ASA caused...
UK advertising watchdog: Twitter promotion by Nike should be banned for lack of transparency

Virgin Media's Usain Bolt ads banned

www.guardian.co.uk
Watchdog rules claims about broadband speed in cable firm's multimillion-pound TV push are misleadingThe advertising watchdog has banned Virgin Media's multimillion-pound TV campaign featuring Usain Bolt, ruling that the cable firm could not deliver on a promise relating to superfast broadband.Virgin Media's high-profile TV campaign consists of a series of...
Virgin Media's Usain Bolt ads banned

Official Complaints Over '4G' Marketing of New iPad Taking Hold in Europe

www.macrumors.com
Yesterday, we noted that Australian regulators are targeting Apple over its "misleading" marketing of the new iPad as a "4G" device in the country despite the fact that the device is incompatible with LTE networks being rolled out there. In response, Apple has offered refunds to customers who feel they...
Official Complaints Over '4G' Marketing of New iPad Taking Hold in Europe

Cereal offenders: Weetabix forced to remove WeetaKid app for making kids feel inferior

thenextweb.com
Whole grain breakfast cereal Weetabix has been told to take down its WeetaKid app after the Advertising Standards Authority (ASA) ruled that it was exploiting children’s credulity and vulnerability. The iOS app used QR codes in conjunction with two games, where the player controlled the WeetaKid hero in order to...
Cereal offenders: Weetabix forced to remove WeetaKid app for making kids feel inferior

VIDEO: ASA bans misleading Virgin Media ads

www.bbc.co.uk
Over the last year and a half the Advertising Standards Authority (ASA) has banned 25 Virgin Media adverts for being either misleading or factually incorrect. BBC Watchdog has looked into a few of them to find out why so many are falling foul of the regulator....
VIDEO: ASA bans misleading Virgin Media ads

Staggered Sponsored Tweet Campaigns Ruled OK

paidcontent.org
A controversial Twitter marketing campaign that used celebrities, not Promoted Tweets, to advertise chocolate did not cross a line, the UK’s advertising watchdog has ruled. In January, model Katie Price, cricketer Ian Botham, boxer Amir Khan, singer Cher Lloyd and soccer play Rio Ferdinand tweeted a series of five...
Staggered Sponsored Tweet Campaigns Ruled OK

Fathers4Justice advert banned by ASA

www.guardian.co.uk
Ad accusing Mumsnet of labelling men as rapists, paedophiles and wife beaters has been banned by advertising watchdogAn ad by campaigning group Fathers4Justice accusing the Mumsnet website of labelling men as rapists, paedophiles and wife beaters has been banned by the advertising watchdog.Fathers4Justice ran a national press ad in March...
Fathers4Justice advert banned by ASA

UK's ASA expands probe into advertising of 4G iPad

www.electronista.com
The UK's Advertising Standards Authority is expanding an investigation into Apple's marketing of the third-generation iPad in the country, the BBC reports. The ASA says it has received dozens of complaints regarding Apple's use of the term 4G in UK marketing; while the new iPad does support 4G, the option...
UK's ASA expands probe into advertising of 4G iPad

Kellogg's opens a shop in London where the currency is tweets

thenextweb.com
There are plenty of examples where bloggers, celebrities and sports people will post sponsored tweets for brands or companies they are representing. The reward is usually megabucks or a free toy to keep when endorsing whatever the product is in question. Kellogg’s has done away with the guessing about what...
Kellogg's opens a shop in London where the currency is tweets

UK advertising regulator rules celebrities’ Snickers tweets are acceptable

thenextweb.com
Back in January we wrote about the Snickers-gate scandal, involving celebrities such as England and Manchester United footballer Rio Ferdinand being paid by Mars to promote its Snickers chocolate bar. It was claimed that such an offence contravenes the UK’s Office of Fair Trading’s (OFT) guidance that celebrities must make...
UK advertising regulator rules celebrities’ Snickers tweets are acceptable

Sega forced to admit wrongdoing in Alien: Colonial Marines advertising

arstechnica.com
When Aliens: Colonial Marines came out earlier this year, we weren't alone in wondering how a game that showed such promise in early previews could turn out to be such a badly designed, buggy piece of trash upon its final release. After fielding a number of similar complaints about...
Sega forced to admit wrongdoing in Alien: Colonial Marines advertising

ASA forces TripAdvisor to stop claiming its reviews are 'trusted'

econsultancy.com
The Advertising Standards Authority (ASA) has ordered TripAdvisor to rewrite some of its marketing messages in response to a complaint from online reputation company KwikChex and two hotels that claim to represent hundred of others. The complaint was first made last September, and the site at that time removed the...
ASA forces TripAdvisor to stop claiming its reviews are 'trusted'
Nike Twitter campaign banned in the UK after Wayne Rooney tweet breaks advertising rules

Social media advertising comes of age, gets regulated

thenextweb.com
It looks like advertising via social media is about to grow up. New guidelines for advertising on services like Facebook and Twitter are being proposed in the UK. For the past couple of years, advertising via Facebook and Twitter has been a “Wild West” of experimentation where brands could do...
Social media advertising comes of age, gets regulated

BSkyB and BT force Virgin Media to drop unlimited broadband claim

www.guardian.co.uk
Advertising Standards Authority rules claim misleading, given heavy users' download speeds can be cut by up to 50%BSkyB and BT have successfully teamed up to force rival Virgin Media to drop its claim that its broadband is "unlimited", after the advertising watchdog found that heavy users could find their download...
BSkyB and BT force Virgin Media to drop unlimited broadband claim

Usain Bolt disqualified from racey Virgin Media broadband claims

paidcontent.org
Recent Virgin Media TV ads starring athlete Usain Bolt claiming an end to buffering irk me because, in truth, I often experience exactly that. Why does @virginmedia buffer so bad on Xbox? Does it crap out on everything and i just don’t notice? — Robert Andrews (@RobertAndrews) July 13, 2012...
Usain Bolt disqualified from racey Virgin Media broadband claims
Apple investigated over iPad 4G claims in the U.K.
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