advertising technology

advertising technology

SingTel To Buy U.S.-Based Mobile Advertising Firm Amobee

allthingsd.com
Singapore Telecommunications Ltd. said it will acquire U.S.-based Amobee Inc., a provider of mobile advertising solutions, for about $321 million — the company’s first major acquisition since 2007. SingTel, which is majority owned by Singapore’s investment firm Temasek Holdings, aims to use the acquisition to expand into mobile advertising technology...
SingTel To Buy U.S.-Based Mobile Advertising Firm Amobee

Video ad technology company HIRO Media lands $5 million

thenextweb.com
HIRO Media, a Tel Aviv, Israel-based online video advertising technology firm, this morning announced that it has raised $5 million in funding. The capital injection will be used to finance the company’s expansion in the United States, where it already has offices in New York and Silicon Valley. Founded in...
Video ad technology company HIRO Media lands $5 million
8 Of Yahoo's 11 Leaders Are New
The 2013 Summit Arrives: Bridging Data And Humanity

Why Hasn't NYC Produced Many Tech IPOs?

www.avc.com
Jeff Bussgang asks an interesting question on his blog. He suggests that the lack of NYC tech IPOs compared to Boston is a result of: The IPO culture hasn’t fully permeated NYC?  There are only very few public technology companies based in NYC:  I count AOL as the only one...
Why Hasn't NYC Produced Many Tech IPOs?

Flatiron Health Raises $8M From Google Ventures, First Round To Build An Intelligent Data Platform For Oncology

techcrunch.com
Flatiron Health, the developers of an intelligent oncology data platform, has raised $8 million in a Series A round of funding led by Google Ventures with participation from First Round Capital, Laboratory Corporation of America, Great Oaks Capital, The Social+Capital Partnership, SV Angel, IA Ventures and angel investors. Angels in...
Flatiron Health Raises $8M From Google Ventures, First Round To Build An Intelligent Data Platform For Oncology

Yahoo's Layoffs Tomorrow Morning of Up to 2,000 Will Only Be the First Move of a Larger Purge to Come

allthingsd.com
According to sources close to the situation, Yahoo’s massive round of layoffs tomorrow — which is likely to impact up to 2,000 employees — is just the tip of the proverbial iceberg that will hit the storied Silicon Valley Internet giant in the company over the months to come....
Yahoo's Layoffs Tomorrow Morning of Up to 2,000 Will Only Be the First Move of a Larger Purge to Come
How the cookie crumbles. Safari user sues Google over privacy violations

VC Firm Bessemer Doubles Down On Investment Leadership, Adds Six New Partners

techcrunch.com
Venture capital firm Bessemer Venture Partners is adding a number of new leaders to its partnership. In addition to the promotions of Kent Bennett, Brian Feinstein, Ethan Kurzweil and Trevor Oelschig to partner, the firm is bringing BVP alum Alex Ferrara on board as partner, while EIR Jeff Epstein will...
VC Firm Bessemer Doubles Down On Investment Leadership, Adds Six New Partners

LifeStreet Media pays developers more than $125 million in ad revenues

www.insidemobileapps.com
Advertising technology company LifeStreet Media today announced its mobile advertising revenue is growing at an annualized rate in excess of 250 percent, and that to date it has has paid out more than $125 million in ad revenues to publishers and developers. LifeStreet also reported that it has driven...
LifeStreet Media pays developers more than $125 million in ad revenues

Google sidesteps France link-tax, reaching a €60m deal to help publishers move to the digital age instead

thenextweb.com
After years of disputes around the digitization of out-of-print works with French book publishers and authors, Google recently announced that its legal battles in France were finally over. But now Google says it’s setting up a €60m Digital Publishing Innovation Fund to “support transformative French digital publishing initiatives,” in the...
Google sidesteps France link-tax, reaching a €60m deal to help publishers move to the digital age instead

How Will The Web Monetize In 2020?

techcrunch.com
Editor’s Note: Murthy Nukala is the founder and CEO of Adchemy, a provider of advertising technology for large brands.  On a whim, I recently purchased a Logitech Keyboard Case for my new iPad. Instead of being just a novelty accessory, the keyboard has fundamentally changed my device usage: I’m using...
How Will The Web Monetize In 2020?

Accelerate Your Database: MemSQL Launches With $5M From Ashton Kutcher, Max Levchin & More

techcrunch.com
Last year, we introduced you to MemSQL, a plucky young Y Combinator alum that was building technology that would let developers give their databases a Nitrous boost, while simplifying application development and maintenance. Founded by ex-Facebookers Eric Frenkiel and Nikita Shamgunov, MemSQL raised $2.1 million in seed funding last July...
Accelerate Your Database: MemSQL Launches With $5M From Ashton Kutcher, Max Levchin & More

Mad Men (Ad) Spoiler: Sex, Violence, Display Advertising Technology

allthingsd.com
The advertising technology landscape is so confusing that lots of people in the industry are confused about who does what. So here’s one way to stand out: Run a 30 second ad on the season finale of “Mad Men”, like Turn is doing tonight. So now that you’ve seen it,...
Mad Men (Ad) Spoiler: Sex, Violence, Display Advertising Technology
From Mad Men to Big Bang Theory: The evolution of adtech

Why it's the right time for the Lean Startup Accelerator

gigaom.com
For the last year and a half, I’ve been working with one of Europe’s top accelerators, HackFwd, as their marketing geek. But now it’s time to make the entrepreneurial leap: I’m founding Vuact, a platform for finding and delivering interesting video to the right audiences. Suddenly being outside the accelerator...
Why it's the right time for the Lean Startup Accelerator

Meet our new NYC startup reporter

gigaom.com
I’m very pleased to introduce a new member of our editorial team, Ki Mae Heussner. Ki Mae will be writing about New York startups, with a particular focus on e-commerce and advertising technology. With the former, she’ll be covering innovations like subscription commerce, flash sales and social shopping. With the...
Meet our new NYC startup reporter

Marin IPO Highlights Strength of Marketing Software

allthingsd.com
Marin Software, the latest in a string of initial public offerings of marketing software companies, came out today with a strong start, showing that investors are eager for new ways to tap into the shift of advertising dollars into the digital world. While several marketing software developers have had strong...
Marin IPO Highlights Strength of Marketing Software

Can Googling be racist? | Arwa Mahdawi

www.guardian.co.uk
A Harvard study has found racial bias in Google searches. Yet it's not the search engine but our own prejudice that's to blameReaders, I hate it to break it to you, but according to Harvard the internet is racist. I suggest you stop using it immediately unless you want your...
Can Googling be racist? | Arwa Mahdawi

Singapore’s SingTel moves into mobile advertising with $321 million US acquisition

thenextweb.com
Asian mobile giant SingTel — which runs an operator of the same name in Singapore — has confirmed that it is moving into the mobile advertising space with the purchase of US-headquartered firm Amobee for $321 million (SG$400 million), according to Dow Jones via the Wall Street Journal. The company has said...
Singapore’s SingTel moves into mobile advertising with $321 million US acquisition

Let the virtual TV product placement begin

paidcontent.org
Channel 4 is set to kickstart a new era in UK TV product placement and a new virtual advertising technology next Tuesday, when it superimposes digital branding in to a gameshow centrepiece. It is tapping MirriAd‘s technology to overlay a PG Tips tea logo on the mug used by thirsty...
Let the virtual TV product placement begin
How to evolve "native advertising" from buzzword to media category

Exclusive: Apple Nabs Amazon A9 Exec Stasior to Run Siri -- But Does Hire Signal a Bigger Move Into Search?

allthingsd.com
Apple has hired major Amazon exec and prominent search technologist William Stasior to run its Siri unit, according to sources. At the online retail giant, Stasior has been in charge of A9, Amazon’s search and search advertising unit. The former AltaVista exec co-founded the independent company and has run...
Exclusive: Apple Nabs Amazon A9 Exec Stasior to Run Siri -- But Does Hire Signal a Bigger Move Into Search?

Google creates €60m Digital Publishing Innovation Fund to support transformative French digital publishing initiatives

googleblog.blogspot.com
Google has worked with news publishers around the globe for years to help them make the most of the web. Our search engine generates billions of clicks each month, and our advertising solutions (in which we have invested billions of dollars) help them make money from that traffic. And last...
Google creates €60m Digital Publishing Innovation Fund to support transformative French digital publishing initiatives

PubMatic raises $45 million; advertising tech heats up

www.zdnet.com
PubMatic raises $45 million, the latest salvo in the arms race over advertising technology. Will they go public, or sell privately? The ripples touch tech’s giants: Google, Microsoft, Yahoo and AOL....
PubMatic raises $45 million; advertising tech heats up
Want to be a better Facebook advertiser? Be fast and look beyond fan numbers, says report
Ghostery: A Web tracking blocker that actually helps the ad industry

Can Marissa Mayer make Microsoft's Yahoo deal work?

www.geekwire.com
Yahoo posted so-so quarterly results this afternoon, with revenue flat at $1.08 billion after adjusting for the cost of acquiring traffic. One reason for the underwhelming performance: Microsoft’s alliance with Yahoo still isn’t living up to either company’s expectations. Can a former Google executive fix it? Newly appointed Yahoo CEO...
Can Marissa Mayer make Microsoft's Yahoo deal work?

Facebook Buys Service to Show Targeted Ads Across the Web

bits.blogs.nytimes.com
Facebook buys an advertising technology that could allow it to better use its personal data to sell ads....
Facebook Buys Service to Show Targeted Ads Across the Web

Google's Eric Schmidt announces €60M digital publishing fund to stimulate innovation for French publishers

9to5google.com
Google Executive Chairman Eric Schmidt just revealed that he and President Francois Hollande of France have introduced two initiatives to “stimulate innovation and increase revenues for French publishers.” The executive took to the official Google Blog on Friday to tout Google’s successes and reiterate how its products promote a vibrant news...
Google's Eric Schmidt announces €60M digital publishing fund to stimulate innovation for French publishers
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