advertising tools

advertising tools

In Google We Trust: Google helped create $80B for American businesses in 2011
With Chirpify, You Can Now Buy Products Through Facebook Comments

The web is working for American businesses

googleblog.blogspot.com
The web is where we go to find things—that somewhere special to eat tonight, the directions to guide us there and suggestions for that one-of-a-kind present for the birthday girl. Ninety-seven percent of Americans are looking online for local goods and services using their computers and mobile devices. The growth...
The web is working for American businesses
Companies to begin polling users with in-tweet surveys later this year

Salesforce agrees to acquire Buddy Media for $745M

www.insidefacebook.com
Enterprise cloud computing company Salesforce announced today that it will acquire social media marketing platform Buddy Media for $745 million in cash and stock. With its page management, app development, analytics and Facebook advertising tools, Buddy Media is a strong addition to Salesforce’s “Marketing Cloud,” which already includes social listening platform...
Salesforce agrees to acquire Buddy Media for $745M

Twitter pushes forward with self-service advertising tools, allows for more targeted ads

gigaom.com
As Twitter looks for more and more ways to turn its massive user base into revenue and profit, the company is expanding the options available to a select few who are trying out its self-service ad system. Twitter announced Monday that it has further refined its targeting options for self-service...
Twitter pushes forward with self-service advertising tools, allows for more targeted ads

Mobile app news roundup: Google mobile search, Draw Something and WWDC

www.insidemobileapps.com
Google improves mobile search ads — Google has added several new features to AdWords to improve its mobile advertising tools. Advertisers can now advertise both their website and their app through the new Mobile App extension and Mobile ads units now show more information about mobile apps. Advertisers can also...
Mobile app news roundup: Google mobile search, Draw Something and WWDC

Twitter Ads service is now available to any user in the US for buying promoted accounts and tweets

thenextweb.com
Kevin Weil, Senior Director of Product Twitter has announced at TechCrunch Disrupt in New York today that any user in the United States can now access its advertising tools, such as promoted accounts and tweets. “As most of you guys know, the Twitter advertising platform has been invite only,” he...
Twitter Ads service is now available to any user in the US for buying promoted accounts and tweets

Video Ad Startup Genesis Media Raises $3M

techcrunch.com
New York City-based video advertising startup Genesis Media has raised $3 million in Series A funding. The round was led by digital media holding company Black Ocean (which had previously invested) and ad tech investors Samstella. In the funding press release, Black Ocean’s Oliver Ripley says the startup is “maturing...
Video Ad Startup Genesis Media Raises $3M

Google Is Doing Everything It Can To Cure A Big European Headache Without Totally Selling Out (GOOG)

www.businessinsider.com
Google chairman Eric Schmidt is trying to reach a settlement with European regulators on charges that Google has abused its dominant position in the search market, Bloomberg reports. Schmidt sent a letter to European Union antitrust chief Joaquin Almunia proposing fixes to four problem areas that Almunia identified in a...
Google Is Doing Everything It Can To Cure A Big European Headache Without Totally Selling Out (GOOG)

Google: We provided $80bn of US economic activity with our search and advertising tools in 2011

thenextweb.com
“Ninety-seven percent of Americans are looking online for local goods and services using their computers and mobile devices,” says Margo Georgiadis, VP of Americas Sales at Google. Whilst the accuracy of that statistic is up for debate, given that Internet penetration is thought to be less than 80% in the...
Google: We provided $80bn of US economic activity with our search and advertising tools in 2011
Google encouraged $80B in US economic activity last year, aims to get more businesses online

Facebook hits 1 billion users a month

www.guardian.co.uk
Founder Mark Zuckerberg confirms that the social network now has 1 billion active users a monthFacebook is now used by 1 billion people every month - 14% of the global population of about 7 billion - its founder, Mark Zuckerberg, has confirmed.The milestone means Zuckerberg has achieved his stated ambition...
Facebook hits 1 billion users a month
How a fake developer attracted hundreds of emails, bribes, and job offers

Reachli (formerly Pinerly) raises seed money for in-image ads

pandodaily.com
Marketers have been anticipating the release of Pinterest’s API for almost a year. In the interim, a myriad of SaaS tools have sprung up, some in the form of new startups like Pinerly, and others under the umbrella of the now-acquired social SaaS tools from Wildfire, Buddy Media and Vitrue....
Reachli (formerly Pinerly) raises seed money for in-image ads

Facebook to add design team to NYC office

www.insidefacebook.com
Facebook today announced its plans to establish a design team in its New York City office, which currently has about 150 employees mostly focused on sales, advertising and engineering. Designers, of which Facebook currently has about 90, have traditionally worked from Facebook headquarters in Menlo Park, Calif. Now in order...
Facebook to add design team to NYC office

Google rebooting content micropayments initiative under Wallet

paidcontent.org
After retiring its experimental OnePass news payments system this spring, Google is now going ahead with a fuller version of its content micropayments platform under the Google Wallet moniker. In an overnight blog post, which was briefly published and removed, Google Wallet product manager Pali Bhat and engineer Rob Ennals said Google...
Google rebooting content micropayments initiative under Wallet
Twitter announces Ads API, first five partners, and a big leap to making more money

Guest Post: One of Facebook's Most Underestimated Advertising Tools

www.insidefacebook.com
This is a guest post by Mario Zelaya, Managing Director at Majestic Media, a Facebook Preferred Marketing Developer & digital marketing agency, specializing in custom apps and promotions for web and mobile. Facebook has been vigilant in its effort to improve adverting options on the Facebook Platform. They’ve been very smart...
Guest Post: One of Facebook's Most Underestimated Advertising Tools

955 Dreams releases mobile publishing and advertising tools

gigaom.com
955 Dreams has won a lot of acclaim for its slick apps, including Band of the Day, which was Apple’s App of the Year runner up . Now the company is letting other publishers make use of its smarts by releasing a publishing platform as well as its own ad engine,...
955 Dreams releases mobile publishing and advertising tools

Facebook sees growth in U.S. SMB market

www.insidefacebook.com
Facebook COO Sheryl Sandberg told us last year that serving small business is “just as important” as helping large advertisers achieve their goals. Since then we’ve seen the company make a number of changes to simplify Facebook marketing and advertising tools and conduct more outreach to help small and medium-sized businesses...
Facebook sees growth in U.S. SMB market
UPlanMe's secret to monetizing with local businesses? Focus on events

StumbleUpon's New VP Knows When You're Cool With Ads

www.fastcompany.com
(Hint: It's when you're "StumblingUpon" things.) Every day, Internet users are hit with a barrage of advertisements, from banners to promoted tweets to pre-roll YouTube ads. Very rarely do those users think of annoying ads as opportunities to learn about a brand's story. But StumbleUpon's Teal Newland, the discovery aggregator's first-ever Vice...
StumbleUpon's New VP Knows When You're Cool With Ads

Yahoo CEO Calls AOL A “Mini Yahoo,” Defines Patchwork Strategy For Success

techcrunch.com
Yahoo CEO Carol Bartz continued the to talk about Yahoo’s regrouping strategy at an advertising industry conference earlier this week. She touched on the topics we covered in our post last week, The Steady, Efficient Decline Of Yahoo. Specifically, she’s counting on an improvement in the economy to drive Yahoo...
Yahoo CEO Calls AOL A “Mini Yahoo,” Defines Patchwork Strategy For Success
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