adwords

adwords

Instagram Hires Facebook's Emily White As Director Of Business Operations

techcrunch.com
Instagram has hired a Director of Operations, the first of what we’re assuming will be many steps to monetize its explosive scale. Facebook’s Director of Mobile partnerships Emily White will be moving over to the more than 20 person team, which just surpassed the 100 million user mark in February....
Instagram Hires Facebook's Emily White As Director Of Business Operations

UK Writer Repeats Gmail "Racial Profiling" Claim Against Google

marketingland.com
A UK journalist claims that he’s replicated US writer Nathan Newman’s informal “experiment” suggesting that Google conducts “racial profiling” in the AdWords it shows to Gmail users. The UK journalist says his investigation reproduced “similarly disturbing... Please visit Marketing Land for the full article....
UK Writer Repeats Gmail "Racial Profiling" Claim Against Google

FTC closes Google investigation, says search giant will change business practices

www.geekwire.com
The Federal Trade Commission has closed its antitrust investigation into Google, announcing what regulators describe as “landmark agreements” to change the search giant’s business practices in areas including patents and online advertising. The FTC says Google has agreed to “meet its prior commitments” to give its competitors fair, reasonable and...
FTC closes Google investigation, says search giant will change business practices

Google Announces Rebuilt AdMob Developer Tools With Smarter App Promotion, Local Currency Support

techcrunch.com
Mobile app developers using Google’s AdMob ad network will start seeing a new version that has been rebuilt “in a ground up sort of way,” according to Jonathan Alferness, director of product management for mobile ads. The update, which starts rolling out today, also brings AdMob more in line with...
Google Announces Rebuilt AdMob Developer Tools With Smarter App Promotion, Local Currency Support

Tweaky takes its website-update marketplace out of beta with the addition of pre-packaged services

thenextweb.com
Website customization marketplace Tweaky has launched publicly and is making its service available for $39 per project. It feels that after spending time proving the model, building up marketing and establishing its price point, it’s ready to meet the world. In celebration of this occasion, the company is also announcing...
Tweaky takes its website-update marketplace out of beta with the addition of pre-packaged services

Google AdWords can now monitor app downloads via ads on iOS devices

thenextweb.com
Google AdWords can now be used to track the number of app downloads that were directed through in-app display advertisements on iPhone and iPad devices. Morgan Hallmon, a Product Manager at Google, explained how advertisers and promoters could take advantage of the update over on the Inside AdWords blog: “To...
Google AdWords can now monitor app downloads via ads on iOS devices

Google Adds Call Tracking To AdWords Express

searchengineland.com
Google is making its call reporting/tracking solution (which costs $1 per completed call) available in AdWords Express, its simplified search marketing solution directed toward small businesses. For now this is US only. It’s simple and works like other call tracking programs. Google replaces... Please visit Search Engine Land for the...
Google Adds Call Tracking To AdWords Express
How Foursquare plans to monetize: no dumb banners, all specific targeting

Do Not Want: Facebook Testing ‘Want’ Button

betabeat.com
(Photo: Know Your Meme) We don’t know how to quit you, Facebook. But this latest move sure is making it difficult. Inside Facebook reports that the company is testing a plug-in for a “Want” button. Like the “Like” button, a “Want” button would allow Facebook to collect scads upon scads...
Do Not Want: Facebook Testing ‘Want’ Button

How Leveraging Data Quality In Google Shopping Can Increase Product Sales

searchengineland.com
I’m sure many of you are aware that Ad Rank in Google AdWords is derived from the price you are willing to pay (bid price) multiplied by relevance (Quality Score), along with other factors. This is an extremely profitable model for Google as the majority of its income is derived...
How Leveraging Data Quality In Google Shopping Can Increase Product Sales

Google ends its 6-year feud with the Belgian press - and here's why it matters

thenextweb.com
Editor’s note: This article by Liam Boogar originally appeared on France’s startup blog Rude Baguette, which covers the Internet and technology sector in Paris, combining breaking news with in-depth analysis. Google announced yesterday on its French blog the end of a six-year struggle with the francophone Belgian press, who argued that the “cached” versions of articles...
Google ends its 6-year feud with the Belgian press - and here's why it matters

New Upgrade Center For Enhanced Campaigns Lets Advertisers Do Bulk Upgrades & More

searchengineland.com
Google Adwords is rolling-out a new upgrade center today for advertisers using Enhanced Campaigns. Accessible from the left-hand nav bar on the Campaigns tab, the upgrade center lets advertisers managing several campaigns perform bulk upgrades to multiple campaigns simultaneously and merge selected... Please visit Search Engine Land for the full...
New Upgrade Center For Enhanced Campaigns Lets Advertisers Do Bulk Upgrades & More

Google AdWords Can Now Track iOS App Downloads, In Addition To Android

techcrunch.com
Google announced today that marketers and advertisers promoting iOS applications can now monitor conversions – meaning app downloads – using Google’s AdWords. The news follows Google’s earlier move this April to offer a similar tracking option for Android applications. With the added support for the iOS platform, businesses can track...
Google AdWords Can Now Track iOS App Downloads, In Addition To Android

Google Is Doing Everything It Can To Cure A Big European Headache Without Totally Selling Out (GOOG)

www.businessinsider.com
Google chairman Eric Schmidt is trying to reach a settlement with European regulators on charges that Google has abused its dominant position in the search market, Bloomberg reports. Schmidt sent a letter to European Union antitrust chief Joaquin Almunia proposing fixes to four problem areas that Almunia identified in a...
Google Is Doing Everything It Can To Cure A Big European Headache Without Totally Selling Out (GOOG)
Google launches Zavers, an ultra-targeted online coupon system

The Current State Of PPC Keyword Match Types

searchengineland.com
I’ll start with a big thank you! It’s been a busy few months with advertisers and Google forcefully exchanging opinions back and forth on topics such as ad rotation, features needed/wanted in AdWords, and changes to keyword match types. In my column on the Google ad rotation change last... Please visit...
The Current State Of PPC Keyword Match Types
How you can advertise smarter and cheaper on Google AdWords than PC Mall, Costco, and Overstock.com

The Big AdWords Update: Enhanced Campaigns Puts The Focus On Mobile

searchengineland.com
“If we were going to build AdWords today, what would it look like?” That’s the question Google’s Nick Fox, VP of Product Management, and his team began asking last year. The result is AdWords enhanced campaigns, a major update announced today that is designed to simplify campaign management across... Please...
The Big AdWords Update: Enhanced Campaigns Puts The Focus On Mobile

Trada Crowdsources Search Engine Marketing Campaigns

mashable.com
This post is part of Mashable’s Spark of Genius series, which highlights a unique feature of startups. If you would like to have your startup considered for inclusion, please see the details here. The series is made possible by Microsoft BizSpark.Name: TradaQuick Pitch: Trada’s online marketplace boosts Google and...
Trada Crowdsources Search Engine Marketing Campaigns

Skippable Pre-Roll Ads Come To YouTube Mobile

marketingland.com
Skippable pre-roll AdWords for video are coming to YouTube on mobile devices. As the use of smartphones and tablets — including for video viewing — grows dramatically, Google AdSense is rolling out its True View in-stream ads to its YouTube mobile platform. Since last November, the... Please visit Marketing Land...
Skippable Pre-Roll Ads Come To YouTube Mobile

The AP Is Selling Its Twitter Feed

parislemon.com
The AP Is Selling Its Twitter Feed: John Herrman for BuzzFeed: During the Consumer Electronics Show, the Associated Press's 1.5 million followers will see tweets about Samsung's new products. Some will be organic -- Samsung is one of the largest exhibitors at the show, and the AP has reporters there....
The AP Is Selling Its Twitter Feed

Google Muscles Into Paid Discovery Of Apps With New Click-To-Download Mobile Ads

techcrunch.com
The app stores are overrun, and there’s little way to get noticed until you break into the charts. So Google has just announced a new AdWords unit called “Click-To-Download” mobile ads that lead directly to iTunes and Google Play. With a similar design to Facebook’s app ads, Google is reaching...
Google Muscles Into Paid Discovery Of Apps With New Click-To-Download Mobile Ads

Facebook updates search bar to encourage users to search for ‘people, places and things’

www.insidefacebook.com
Facebook is testing a subtle change to its search bar to now include the phrase “Search for people, places and things.” Previously, the bar only included the word “search.” As far as we can tell, there is no difference in how search results are now displayed, but the difference in...
Facebook updates search bar to encourage users to search for ‘people, places and things’

A big win for app search startup Chomp as it heads to Apple

www.insidemobileapps.com
In what could pave the way to a better app discovery experience in the iTunes store, Apple acquired app search startup Chomp for a reported $50 million. It’s a big win for Chomp’s team, as the company had raised just $2.5 million from BlueRun Ventures, Ron Conway and other angels....
A big win for app search startup Chomp as it heads to Apple

Marketers Promoting iOS Apps Get Download Tracking From Google AdWords (But Only On Ads Served In Mobile Apps)

marketingland.com
Back in April, Google released new AdWords features aimed at marketers of apps, including the ability to track conversions in the Google Play store. This week, the company followed up with a similar feature for iOS, which allows tracking of iOS downloads in the Apple app store when they are... Please visit...
Marketers Promoting iOS Apps Get Download Tracking From Google AdWords (But Only On Ads Served In Mobile Apps)

Using Wordstream’s AdWords Performance Grader For An Instant Audit

searchengineland.com
No matter how good you are at something, you can always use a second opinion. For paid search, getting even a surface level audit of your AdWords account can be fairly expensive. A consultant would have to access your account, pull your reports, check your settings, and evaluate your Quality......
Using Wordstream’s AdWords Performance Grader For An Instant Audit

3 Reasons Why Bloggers May Prefer Twitter Search Ads Over Google’s Adwords

www.bloggingpro.com
3 Reasons Why Bloggers May Prefer Twitter Search Ads Over Google’s Adwords

Boo! Are You Unintentionally Scaring Your Customers?

searchengineland.com
Targeting in online marketing has gotten really good – scary good, in fact. Think for a moment about the level of granularity that AdWords now provides SEMs. If I wanted to, I could create a targeted campaign that only shows ads to people: In San Mateo, CA Using their iPhone...
Boo! Are You Unintentionally Scaring Your Customers?

How to get started with Google AdWords

www.pcworld.com
What if you built a website and nobody came? Simple answer: Start an ad campaign using Google AdWords. AdWords is a daunting and complex system, but it really isn't that difficult to start using. Even with a budget of a dollar a day, the service is worth trying to...
How to get started with Google AdWords

YouTube Brings Its Skippable Video Ads To Mobile

techcrunch.com
Back at the end of 2010, YouTube officially launched its video ad format that viewers can actually skip. Today, it says those ads make up 65 percent of the ads that play before videos are now skippable — and given that success, it’s not surprising that YouTube is bringing that...
YouTube Brings Its Skippable Video Ads To Mobile
× Just a test of the new info bar. What do you think?