agency partners

agency partners

Twitter to launch automated ad exchange to let brands retarget you via tweets

Microsoft Snubs Ad Agencies In Favor Of This 22-Year-Old For Surface Tablet Launch Video (MSFT)

www.businessinsider.com
Surface, Microsoft's iPad competitor, will be available for sale in October and a lot is riding on it: The company needs a hit product to ensure Windows 8 doesn't get left further behind Android and iOS in the mobile operating system wars. Usually, when Microsoft plans a big launch it...
Microsoft Snubs Ad Agencies In Favor Of This 22-Year-Old For Surface Tablet Launch Video (MSFT)

Matrix: How Facebook’s ‘Community Pages’ and Privacy Changes Impact Brands

www.web-strategist.com
While there’s been plenty of coverage about user privacy concerns, attention on Facebook’s changes on brands hasn’t been adaquently covered, this analysis is intended to unravel what’s at stake –and what brands should do.  I’ve spoken to a handful of brands and their representatives to learn what’s eating at them....
Matrix: How Facebook’s ‘Community Pages’ and Privacy Changes Impact Brands

Scorecard: Does Your Agency Fondle The Hammer?

www.web-strategist.com
Agency Partners Are Critical To The Success Of A Brand Your strategic agency partners are key to your success.  They bring with them domain expertise, years of experience deploying, and a fresh injection of thinking that most brands can’t foster internally.  As a result, relying on these agile partners outside...
Scorecard: Does Your Agency Fondle The Hammer?

Marketing incubator PepsiCo10 expands into Brazil, looking for 10 open innovation projects

thenextweb.com
PepsiCo‘s incubator PepsiCo10 is expanding into Brazil, the food and beverage group revealed today during Social Media Week São Paulo. This announcement comes up only a few days after we published a roundup on new accelerators in Brazil, and comes as the confirmation of their recent boom. Yet, PepsiCo10′s focus on...
Marketing incubator PepsiCo10 expands into Brazil, looking for 10 open innovation projects

Marissa Mayer Hasn't Figured Out The Trick To Massive Revenues Yet, Says Huge Yahoo Client (YHOO)

www.businessinsider.com
Today, Yahoo will report to its shareholders how its business did during the last three months of 2012. It's expected to report $1.24 billion in revenues. Yahoo brings the vast majority of that money into the company selling brand advertising.  Most of that brand advertising Yahoo sells is bought by...
Marissa Mayer Hasn't Figured Out The Trick To Massive Revenues Yet, Says Huge Yahoo Client (YHOO)

A new approach to how we work with advertising agencies

googleblog.blogspot.com
(Cross-posted on the Inside AdWords and the Agency Ad Solutions blogs)As the advertising industry has grown and evolved, so too has our relationship with advertising agencies. These companies, from SEMs to the largest traditional agencies, play a critical role in the continued success of Google, our advertisers and our industry...
A new approach to how we work with advertising agencies
Twitter Poaches Former Google Exec Matt Derella As New Director Of Agency Business Development

Twitter snaps up Google's agency relations chief to help show firms that it can play ball too

thenextweb.com
Twitter has hired away Google’s agency relations chief in a play that will allow the service to build better relationships with companies interested in using it to develop campaigns. AdAge is reporting that Matt Derella, who handled the search engine’s relationship with Publicis, one of the world’s top holding companies...
Twitter snaps up Google's agency relations chief to help show firms that it can play ball too

UK literary agency partners exclusively with Amazon to break authors into US

paidcontent.org
U.K. literary agency Curtis Brown (which operates independently from the literary agency of the same name in the U.S.) will publish over 200 titles exclusively through Amazon, in a program designed to break U.K. authors into the U.S. market. Curtis Brown is running the new program with Amazon’s “White Glove”...
UK literary agency partners exclusively with Amazon to break authors into US
Photo Community 500px Announces New Professional Portfolios, Price Increase Giving Paid Accounts Unlimited Storage

Exclusive: New pre-release BlackBerry 10 OS images surface - homescreen widgets make their BB debut!

crackberry.com
POW! Following up the first-look image of a BlackBerry 10 phone we posted two weeks ago, today the good ol' CrackBerry tip line received a pretty *interesting* email, to which was attached a 14-page .pdf file full of Cracktastic goodness. The document was clearly prepared by one of RIM's external...
Exclusive: New pre-release BlackBerry 10 OS images surface - homescreen widgets make their BB debut!

Google's Neal Mohan On The Keys To Bringing Brand Advertisers Online

techcrunch.com
Neal Mohan, Google’s vice president of display advertising, said that his “top priority” for 2013 is bring brand advertising online in a big way. I interviewed Mohan as part of the preparation for our panel at Disrupt NY next week, where we’ll discuss the ad landscape with Gokul Rajaram, Facebook’s...
Google's Neal Mohan On The Keys To Bringing Brand Advertisers Online

Why stop at talking phones? Nuance intros voice ads

gigaom.com
Personal assistants like Siri already hear and respond in spoken language. Nuance Communications, the company that powers the speech understanding technologies behind Siri and other digital assistants think the ads displayed in our phones should listen to our voices as well. Nuance on Monday announced it’s expanding its speech interface...
Why stop at talking phones? Nuance intros voice ads
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