analytics

analytics

Flocking To The Filter: 54% Of Top Brands Are Now On Instagram

marketingland.com
We know that Instagram is one of the most popular social destinations for users, but brands are following suit. Back in August, Simply Measured, a social analytics  firm, discovered that 40% of brands had adopted Instagram for marketing. Since then, brand adoption has jumped a whopping 35%... Please visit Marketing Land for the full article....
Flocking To The Filter: 54% Of Top Brands Are Now On Instagram

What's A Like Worth? Let's Do Some Math...

www.fastcompany.com
Marketing software firm HubSpot has tried some amusing math to work out how much a "like" is worth for social marketing purposes. Facebook "likes," Twitter re-tweets and @mentions, Reddit upvotes, Ycombinator news "ups," Diggs... these are the magical social media goodies that anyone engaged in social media promotional campaigns...
What's A Like Worth? Let's Do Some Math...
Verizon: Damn The Cable Cutters, Full Pay TV Ahead

Quad/Graphics bets big on YouTube, invests in online video marketing firm Pixability

thenextweb.com
Quad/Graphics (QG), a publicly-listed media giant that specializes in dead tree products and related services, has invested in YouTube-certified online video marketing and advertising company Pixability. The size of the investment was not disclosed, but an earlier SEC filing shows that Pixability recently closed $4.1 million of a planned $6.6...
Quad/Graphics bets big on YouTube, invests in online video marketing firm Pixability

Telerik acquires Danish cross-platform app analytics software maker EQATEC

thenextweb.com
Telerik, a US-based provider of tools for project management, collaboration, software development and testing, has acquired Copenhagen, Denmark-based EQATEC. The acquisition, announced earlier today by EQATEC, is meant to enable Telerik to boost its application development lifecycle solution stack with a software analytics suite. Financial terms of the deal were...
Telerik acquires Danish cross-platform app analytics software maker EQATEC
Twtrland: A Social Analytics Tool And Simple Way To Discover New People In The Twitterverse

Blab launches software to predict social media conversations

www.geekwire.com
No, Blab’s new platform can’t necessarily predict the future. But what the Seattle-based social analytics company did debut today is software that will help brands determine which of the millions of social media conversations they should focus on. Using Blab’s patented technology, the company analyzes 50,000 news and social...
Blab launches software to predict social media conversations

Boxever launches out of beta with high hopes for optimising airline data

thenextweb.com
Boxever, the real-time customer intelligence platform for airlines has launched today to help flight companies achieve more with their own data. The company provides a way for airlines to segment and target customers in real-time with a recommendation engine that returns relevant flights, destinations and other probable requirements like hotels,...
Boxever launches out of beta with high hopes for optimising airline data

Tips for Analyzing The Impact Of Your Marketing Activities In Google Analytics

searchengineland.com
I work with a wide variety of clients across a wide variety of industries, and one of the most common issues I come across is what I call analytics forgetfulness. What typically happens is that a company will devise a plan to improve their online marketing and will implement various...
Tips for Analyzing The Impact Of Your Marketing Activities In Google Analytics

Announcing the CrunchBase Venture Network

techcrunch.com
We knew CrunchBase was big. We knew because there are 2 million people using the startup database each month. We knew because more than 120k people have contributed 1.6MM data points on companies, entrepreneurs, fundings, exits and more. What we didn’t know, however, was what the investment community thinks about...
Announcing the CrunchBase Venture Network
CHART: If A Video Doesn't Go Viral Within 3 Days On The Web, It's Toast
Vessel launches its "command center" to help mobile developers kill faulty software

Facebook success highlights challenge of turning friends into learners

www.guardian.co.uk
A British Council Facebook page aimed at young learners of English in the Middle East and North Africa has over 1m likes but is this proof that social media is helping learning?A Facebook page aimed at English language learners in the Middle East and North Africa is attracting more than...
Facebook success highlights challenge of turning friends into learners
E-Reading Company Kobo Acquires Publishing Platform Aquafadas To Make It Easier To Bring Content To Its Wares

Twitter partners with Nielsen to push surveys as Promoted Tweets

thenextweb.com
Twitter is partnering with Nielsen to launch @TwitterSurveys, the company announced today on its Advertising blog. In practical terms, this new feature will push surveys as Promoted Tweets, which will appear within the user’s timeline on both mobile devices and desktop. While it remains to be seen what users will think of...
Twitter partners with Nielsen to push surveys as Promoted Tweets

Online learning platform Udemy branches out into corporate training

thenextweb.com
Udemy has announced Udemy for Organizations, a new corporate training product that will let companies build a curriculum from the online education service’s existing course collections and create their own courses. Dennis Yang, the company’s president and chief operating officer, said in a statement: Because of the skills-based nature of Udemy’s content,...
Online learning platform Udemy branches out into corporate training

Kontagent gives mobile app makers the tools to track and increase the lifetime value of a user

thenextweb.com
Kontagent, a company that provides enterprise-level mobile in-app analytics to companies that build and distribute mobile applications, today announced two new features to its platform that should allow companies to better segment their user base and track revenue per user over individual accounts. The new capabilities allow for the following: user groups can...
Kontagent gives mobile app makers the tools to track and increase the lifetime value of a user

Tubemogul raises $20M to grow its video ad platform

gigaom.com
Emeryville, California-based video ad platform Tubemogul has raised a $20 million Series C round of funding, the company announced Thursday. The round is led by new investor Northgate Capital, with existing investors Trinity Ventures and Foundation Capital coming back for more as well. Tubemogul wants to use the new infusion...
Tubemogul raises $20M to grow its video ad platform

About.me goes premium, and finally lets you use your own domain name for $4 a month

thenextweb.com
More than three months after About.me ‘bought itself back’ from AOL, spinning itself out as an independent company once again, the San Francisco-based startup is now ramping things up a notch by introducing personalized domain names for its online identity platform. The service constitutes part of its new freemium business...
About.me goes premium, and finally lets you use your own domain name for $4 a month

Stripe's New Payments Product Could Be A Boon For Collaborative Consumption, E-Commerce Startups

techcrunch.com
Stripe, the YC-backed payments startup funded by Sequoia and Paypal’s original founders, is launching a new way for marketplaces and collaborative consumption startups to let their users directly accept payments. It could be a huge win for early-stage peer-to-peer marketplaces, since many more mature companies in the space like Airbnb...
Stripe's New Payments Product Could Be A Boon For Collaborative Consumption, E-Commerce Startups

Social Analytics Heats Up: Socialbakers Raises $6M From Index And Earlybird To Expand Its Big Brand-Focused Monitoring Service

techcrunch.com
Social analytics firm Socialbakers – the social media monitoring startup that counts Fortune 500 companies like McDonald’s, Nestle, LVMH and Vodafone as clients — has raised $6 million to continue building out its business. The Series B round was led by Index Ventures, and also included participation from existing investor Earlybird Venture...
Social Analytics Heats Up: Socialbakers Raises $6M From Index And Earlybird To Expand Its Big Brand-Focused Monitoring Service
Google Glass and competitor products could hit 9.4m sales by 2016 ... or maybe only 1m

App and Mortar Is One New Way to Describe the Trend in Mobile Commerce

allthingsd.com
The term “mobile commerce” is commonly used to describe e-commerce revenues that are generated over smartphones and tablets. But Flurry, a mobile analytics company, is now introducing the term “app & mortar” in a new report published today that explores the rise in smartphone shopping. Clearly, the term is a...
App and Mortar Is One New Way to Describe the Trend in Mobile Commerce

Desperately Seeking Developers: RIM Offers Appcelerator's 390,000 Titanium Devs Incentives To Port Apps To BlackBerry 10

techcrunch.com
BlackBerry 10 devices are still months away from being launched but RIM is ramping up the noise about its next gen platform — partly to make sure potential customers don’t forget the OS is coming, but also to try to rally developers to its cause so those BB10 devices arrive...
Desperately Seeking Developers: RIM Offers Appcelerator's 390,000 Titanium Devs Incentives To Port Apps To BlackBerry 10

Google Analytics Intros New Access Controls

marketingland.com
A new system for user access control is coming to Google Analytics in the next few weeks. Google announced two primary changes that offer more specific controls over how different users can interact with Google Analytics accounts. For starters, access permissions will be able to be set at the... Please...
Google Analytics Intros New Access Controls
Record-breaking Christmas week: 50M iOS and Android devices activated, 1.76B apps downloaded

Email sender Sailthru gets $19M to expand custom content offerings

gigaom.com
Even as social media firms get all the hype, email remains big business. The latest proof of this is a major new investment in Sailthru, a start-up that helps media and e-commerce firms offer personalized email to their subscribers. On Monday, New York-based Sailthru announced $19 million in Series B...
Email sender Sailthru gets $19M to expand custom content offerings

IOVOX Takes Investment From VC Octopus To Scale Up In Europe

techcrunch.com
IOVOX, a provider of telephony analytics which we’ve covered before, has secured investment from London-based Octopus Investment. Specifically from the Octopus Titan 4 Venture Capital Trust (VCT) and Octopus Titan 5 VCT. The cash will be used for expansion. Although terms were unreleased, we understand the investment allows the founders...
IOVOX Takes Investment From VC Octopus To Scale Up In Europe
Kno's Brilliant Strategy For Transforming Education And Beating Apple
LocBox pulls in $5.1M to put the nail in the daily deals coffin
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