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Anatomy Of A News Segment, Ctd

ONN presents the cable news version:



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Amazon's Daily Deal Skirmish Offers Reminder Of Apple's Power Over The Major Labels

According to recent reports, Apple has been aggressively discouraging labels from participating in Amazon MP3's Daily Deal.  Feature a new release there, the labels have been told, and your release will get no promotion at all on iTunes.

Being an aggressive competitor is nothing new for Apple. It's also common for labels for show a preference for their largest retailer.  But this particular skirmish reveals both Apple's hypocrisy as well as just how much the major labels fear Steve Jobs.

image from hawtaction.comAnatomy Of The Daily Deal

The Daily Deal is, for all practical purposes, a free promotion subsidized by Amazon. If accepted into the  program, artists and labels are asked for a one day exclusive. During that 24 hours Amazon aggressively discounts the title to between $1.99 and $3.99. In part, to keep each sale eligible to be counted on the major charts, Amazon actually reimburses the labels at the normal wholesale price. In effect, subsidizing about $3 of each purchase.  Amazon MP3 also features the title on its web pages and to the 1.4 million that follow the Daily Deal on Twitter.

Unlike the old price and positioning charges at brick and mortar retail, Amazon and most other online retailers do not charge labels for these promotions.  In the case of the Daily Deal, artists and labels are only asked to promote the release via their web sites, email lists and social networks.

Some label executives worried that deep discounts cannibalized early sales that would have happened at full price. But one major label group recently told its labels that its own studies had shown that as much as 95% of all Daily Deal sales were incremental and would never have happened without the discount.

Apple Fights Back 

Steve Jobs has often attempted to position himself as a champion of music and Apple as music's savior. But not this time. iTunes may have built its reputation by leveraging exclusive content, but that doesn't mean someone else can.

Jobs & Co. doesn't care that the Amazon Daily Deal helps struggling labels sell more music. iTune's 65-75% share of the download market is apparently not enough. Using both threats and actions,  iTunes staffers made it clear to almost every major and indie record label that participation in Amazon's Daily Deal would cost then dearly at iTunes.

The Labels Give In

Since iTune's inception, labels have complained that Apple and iTunes hold too much power.  Steve Jobs, a music industry outsider, was in control of what was fast becoming the preferred distribution channel for music. Jobs demanded and got single track sales that had decimated profits from albums. He publicly berated labels to stop using DRM and then iTunes was among the last stores to drop it. The label executives believed in variable pricing, but it took years for Apple to allow it.

Steve Jobs had to be stopped, the label chiefs demanded. The dominance of iTunes must end.

So when Amazon entered the marketplace as iTune's first worthy competitor, the label rejoiced. Here was the partner they had been looking for.  Amazon sold  DRM free mp3's compatible with any device. Variable pricing and full album sales were available the day the retailer went online. Exclusives were encouraged.  Creative promotions flowed freely.

The most effective weapon in Amazon MP3's arsenal is (or was) the Daily Deal.  It's free. Amazon subsidizes every purchase. It could boost total first week sales by as much as 20%. But apparently, that was not enough to stop the record labels from caving within days of Apple's complaints.

Game Over

Neither Apple or the record labels have commented publicly on the battle. Only Billboard got a few scared executives to speak anonymously. But the proof of Apple's tactics and the labels' acquiescence can be found within the Daily Deals themselves.

Gone are most of the new hit makers. There are a fraction of the one day exclusives that there were just a month ago; and the label executives are back to complaining about iTunes instead of helping an alternative compete with them.


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Weekly Search & Social News: 03/09/2010

Welcome to another edition of ‘7 Days of Search and Social‘ – so, how are we now? Last week was a pretty busy one out in the trenches, especially considering that SMX was on (generally slows the blogging world).

I do suggest looking into today’s top story as it’s one that seems to have slipped by the radar… interesting stuff. I am now in the second year of publishing these weekly roundups. I hope yer all enjoying them!

So let’s git r done!

Lead Story

Something fishy from Google

It was interesting that a few weeks back there was a development over at Google that most of the blog-o-sphere seemed to miss out on. For a bit of background we’ve seen a concerted effort over at Google to speed things up including discovery. This includes elements such as RSS for any page, PubSubHubub, Buzz and more. Essentially there seems to be more and more ways that Google can find new information and connect the dots socially.

So hey…. Did you catch the new protocol from Google? Code named Salmon? I bet you didn’t – so read these;

Swimming Upstream: ‘Salmon,’ Google’s Open Source Social Web Aggregator

You can catch the Google docs on it here, here and here….

This is an interesting component that ties in social into search once again. I shall be digging in deeper over the next week and post something on the Trail about it… This one really does seem to tie into more than a few efforts over there… beyond mere social (think QDF and discovery).

Quick Nav LinksTalk of the TownGeek CentralSocial SearchLocal SEOVideosToolsPatents -

Talk of the town

Anatomy of a Hands-on SEO Audit; Part 2 – Alan has post his second part of the mega list of doing SEO Site Audits ( a personal fav) and it’s a kick ass series that I’d advise any SEO to read (from beginner to advanced). Even I found a few new ideas.

Using WordPress ping lists – is from a new blog that came on my radar recently and this post comes with a serious ping list that you can add to your own WP install. I hope to see some more groovy posts from these guys.

SMX West: Google’s Personalized Search Revolution – I don’t generally post conference coverage, but I decided to make an exception this time as it is an area close to me heart. Enjoy. (also some good coverage on Bruce Clay here).

Google’s SEO Report Card – in a humorous twist, the gang at Google did an SEO report card on themselves. Seems they failed. What is interesting is to see the actual use of the term, SEO. Something that Bing has been much better at (Google usually refers to us all as ‘webmasters’.

The Hit & Run Snakeoil Salesmen Are Back – over on the SEO Bullsh*t blog, Goosh dropped another post on the world of SEO Snake-oil. I do love busting this crap and I can only hope some day we can eradicate it from the space.

Calling for link spam reports – interesting to see that Matt Cutts and the gang at Google are actively looking for link spam… with help from us. Lol. The fun part? They can’t be anonymous as you have to be signed into yer Google account… hehe… Me? Don’t mind it at all as I don’t use crap hat link building methods.

Stars make search more personal – as part of the ever growing world of personalization, the Google-blog was reporting a new feature – stars. Funny thing that, replaces search wiki and is reminiscent of the SurfCanyon offering. (here’s a good analysis from the SEO Chicks)

Does SEM = SEO + CPC Still Add Up? – Danny was lamenting the fact that more and more people refer to SEM in the same breath as PPC….when in reality, it is PAID and ORGANIC that make up the SEM family. As always, a very in-depth look at how they all fit into the picture. Nice one fer sure!

Learning SEO: It Can Get Noisy – when it comes to learning SEO, one of the few places I’d recommend is the SEO Book community… yup, I have my own community, but it tends to be for seasoned SEOs. So, when those guys talk about learning, ye’d definitely want to listen.

Link Building Master Class - is a fairly lengthy round up of link building resources from Angie, including a linkee to yers truly… yup, Dave-bait still works. This one is good for those that are still struggling with link building (which seems to be a lot of you according to a recent poll I held).

Don’t be Afraid of Spiders: In Fact You Should Lure Them In – was a great post on Vertical Measures that deals with ways to ensuring optimum crawl-ability.

 

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Search Geek Central

Search Stuff

How a Search Engine Might Choose Text for Quicklinks or Site links - SEO by the Sea

Bing’s Autosuggest Integrates Query History – SEW

From Frequency to Meaning – Apperceptual

Why a Search Engine Might Choose Something Other Than Meta Descriptions for Page Summaries in Search Results – SEO by the Sea

How a Search Engine Might Weigh Pages with Relevant Annotations Higher in Search Results – SEO by the Sea.

You Can’t Hurry Relevance -
Noisy Channel

What do cars, snacks, 401ks, and spies have in common? – Search Facets

Social Search

Google Adds MySpace To Real-Time Results & Images Site Command Updates – Search Engine Land

Real Time Search & The Major Search Engines – OutSpoken Media

Google Wants Feedback On Buzz – SEL

The Current State of Social Search – Outspoken Media

Eye Tracking Study: Users Largely Blind To Real-Time Results In Search – SEL

Keyword research for social media – WordStream

Local SEO

Leveraging Your Employees For Local Search Rankings – Search Engine Land

When Google Local Gets it Wrong – Michael Gray

TomTom’s iPhone app to get real-time traffic alerts and Google local search – Mobile Crunch

One Dead Simple Tactic for Better Rankings in Google Local – SEOmoz

Local Marketing with Hyperlocal Blog and News Aggregators – SEJ

A new way to edit places on Google Maps – Google LatLong

 

Quick Nav LinksTalk of the TownGeek CentralSocial SearchLocal SEOVideosToolsPatents

Videos

Use Keyword Research Everywhere! with Christine Churchill – Web Marketing today

Advanced keyword tools and keyword management at SES London 2010  - SES

Opportunities Tab – Keyword IdeasGoogle Business Center

Cutt’s Corner

What are some effective techniques for building links?
Does conference attendance affect rankings?

 

Weapons

SEO Fox’s New Tool Includes Ability to Export Data to Raven - Raven

 Test and Analyze On-Page Links with LinkSidebar - SEJ

New Linkbuilding Tool: Linker from Enquisite – SEO Gadget

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Search Patents

Google

Systems and methods for inferring concepts for association with content

Microsoft

Adapting search results to personal information needs

Predicting future queries from log data

Yahoo

Generation of search result abstracts

Assisting search requests with vertical suggestions

Speculative search result based on a not-yet-submitted search query

Suggesting an alternative to the spelling of a search query


/end SOSG session

 

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David Harry aka the Gypsy

‘7 Days of Search and Social’ is a joint effort from Search Engine Journal and the SEO Training Dojo to bring you the latest in SEO and Social Search news. Each week (on Tuesdays) we’ll be posting the highlights of the most recent (SEO Geeks) newsletter here on Search Engine Journal.

Be sure to grab the SEJ feed for the latest or sign up to the SEO Dojo newsletter to get it straight to your inbox.

Check out the SEO Tools guide at Search Engine Journal.

Weekly Search & Social News: 03/09/2010

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Epic Win: Fringe Gets Renewed For A Third Season

Despite the best efforts of Fox to kill the show, sci-fi TV series Fringe has been renewed for a third season.

Fringe has struggled in the ratings since Fox moved it to Thursday nights, running it against The Office, Grey’s Anatomy, and CSI.

As EW.com explains:

Though the show isn’t exactly blowing the roof off of Nielsen — it’s been averaging just 7.6 million viewers and is ranked No. 50 in the all-important adults 18-49 demographic this season — it managed to survive in a tough new time period on Thursdays.

Created by J.J. Abrams, Roberto Orci and Alex Kurtzman, Fringe stars the stunning Australian actress Anna Torv.

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Transparent House creates "Anatomy of Apple Design" iPad tribute — San Francisco 3D design and visualization studio Transparent House has created a visualization entitled "Anatomy of Apple Design" as a tribute 34 years of Apple design, starting from the Apple I and leading up to the new iPad.

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Spoilers Anonymous: Gossip Girl, Grey's Anatomy and much more!
This is Spoilers Anonymous, a weekly column here at TV Squad where we supply you with the dirt on some of the more popular shows on the air. We'll never put spoilers up here on the main page in order to help the reformed stay unspoiled. If you have anything to add to the group, feel free to step up and let yourself be heard, either with our tips form or by emailing us at tvsquad at gmail dot com, or call and leave a message at (775) 640-8479. Your anonymity is guaranteed, if you wish to remain as such.

This week we have spoilers for: 'Desperate Housewives,' 'Ghost Whisperer,' 'Glee,' 'Gossip Girl,' 'Grey's Anatomy,' 'House,' 'Lost,' and 'Ugly Betty.'

Continue reading Spoilers Anonymous: Gossip Girl, Grey's Anatomy and much more!

 

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'Grey's Anatomy' - 'Perfect Little Accident' RecapThe cast of Greys deal with a patient.
(S06E16) I don't understand why it took 'Grey's Anatomy' fifteen minutes to run the credits on the bottom of the screen. They even included Katherine Heigl's name, and she didn't show up in the episode. How does that woman still get top billing? It's great that Izzie wasn't around, she would have been one too many. Luckily, the two mousy women weren't around in this episode. Do all four Mercy Westers ever show up together anymore?

I have a feeling that this week the writers took a step backwards. There were a lot of funny moments, mostly led by Cristina, but some of the plotline wasn't the strongest. The patients of the week didn't steer the doctors in any direction like previous weeks. Instead, the three patients followed the title, and one little accident changed their lives for the better.

Continue reading 'Grey's Anatomy' - 'Perfect Little Accident' Recap

 

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Body Subway System

It's me the intern again. So I found this picture of the human body mapped out as a subway system on Gizmodo, created by Sam Lomen. This confuses me on so many levels. I'm just about as good at navigating my way around NYC as a 12 year old boy is at navigating his way around the anatomy of a naked girl. I think NYC is just as hard to navigate as this picture suggests. Someone should print these out and hang them in the subway, that would really confuse tourists.  

500x_1532671267191713

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iPad books: Penguin concept revealed

iPad books have broken cover with Penguin showing its first demos of titles for the Apple iPad. We’re still not sure when the iBook store will hit the UK but read on and you can get a taste of what to expect from iPad books…

Penguin has shown forthcoming iPad books for a whole spectrum of ages. Classic kids character Spot the dog makes an appearance in the iPad books demo video with a paint box that leads to a game where you can colour in Spot and another game where shaking the iPad messes up a room and then lets you drag and drop to tidy up.

Other more serious iPad books make an appearance in the Penguin demo with two intriguing titles from Dorling Kindersley. The Human Body adds the ability to zoom in on different parts of the anatomy (which is a little gory) and includes videos like one of a beating heart.

Dorling Kindersley’s Starfinder is arguably the most innovative of the iPad books shown by Penguin making use of the iPad’s built-in compass and GPS to let you point the device at the sky to identify specific stars and galaxies.

The Penguin iPad books demo is exciting because it shows just how the iBook store could shake up the way we look at ebooks. Penguin Books’ CEO John Makinson says it will be “embedding audio, video and streaming into everything” it does.

With iPad books capable of looking so impressive, Amazon needs to hurry up with the next generation Kindle and Apple probably feels confident in its negotiations with the publishers. But does the Penguin iPad books demo make you eager to get your hands on them?

Due TBC | £TBC | Penguin (via Paid Content)

Related posts:

  1. Kobo Books: UK ebook store to work with all readers including Apple iPad
  2. QBook: iPad interactive books for kids
  3. Google Chrome OS tablet concept video revealed

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How Penguin envisions books on the iPad [Video]

Penguin’s one of the heavyweight publishers that’s looking to provide digital books on the iPad, and this is how it sees how interactive reading on the tablet will pan out.  Shown are demos of a children’s book, a read on anatomy, and an augmented-reality intergalactic GPS system.

ipadbook

Penguin Books’ CEO John Makinson sees that ebooks may hit ten percent of overall book sales in a year, but the .epub format, which is the standard for ebooks at the present, is designed to support traditional narrative text, not the remarkable content that you’re seeing in the video.  So for the time being he declared that they’ll be creating a lot of their content as applications, for sale on app stores and HTML, rather than in ebooks.

The very definition of a book will possibly be redefined with the coming of the iPad, and other future devices.

[PaidContent via Gizmodo]


Relevant Entries on SlashGear


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Viacom pulling The Daily Show and The Colbert Report off of Hulu — It seems that if a show gets popular on Hulu, that might very well lead to it leaving the site. At least that seems to be what has happened in the case of The Daily Show and The Colbert Report. Hulu announced via its corporate blog that both Comedy Central series The Daily Show and [...] Related posts:
  1. Grey’s Anatomy is first ABC show to arrive on Hulu
  2. Will NASA’s next node be named for Steven Colbert?
  3. Hulu delights lazy people with new subscriptions feature
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Found Footage: Apple designs in 3D

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Transparent House
, a San Fransisco-based 3D design and visualization studio, has created this stunning video that showcases some of Apple's best designs over its 34-year history. Ground-breaking products from the Apple I in 1976 to the iPad in 2010 are shown.

What makes this video so impressive is that everything in it is entirely 3D generated. The animation was done using 3Ds Max and V-Ray render and only took about 10 days to complete. Check out the video below to see if your favorite Apple product made the list.


TUAWFound Footage: Apple designs in 3D originally appeared on The Unofficial Apple Weblog (TUAW) on Wed, 03 Mar 2010 09:30:00 EST. Please see our terms for use of feeds.

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Found Footage: Apple designs in 3D

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Transparent House
, a San Fransisco-based 3D design and visualization studio, has created this stunning video that showcases some of Apple's best designs over its 34-year history. Ground-breaking products from the Apple I in 1976 to the iPad in 2010 are shown.

What makes this video so impressive is that everything in it is entirely 3D generated. The animation was done using 3Ds Max and V-Ray render and only took about 10 days to complete. Check out the video below to see if your favorite Apple product made the list.


TUAWFound Footage: Apple designs in 3D originally appeared on The Unofficial Apple Weblog (TUAW) on Wed, 03 Mar 2010 09:30:00 EST. Please see our terms for use of feeds.

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Apple - Apple Design - Unofficial Apple Weblog - Hardware - Animation
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Anatomy of Apple Design

A mesmerizing tribute to Apple. [ Ed Note : This video is only for people who really love Apple products. Which is everybody, right? Surely it is.]

Watch Video ›

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Anatomy of a Hands-on SEO Audit – Part 2

With SMX West this week, I was going to hold off on the 2nd part of my hands-on SEO Audit series.  Then I remembered that heck – I’m not going to be there so I bet enough other people in our industry won’t either that it will be a great way to give all the non-attendees a leg-up on the competition, as they all run around the conference hoping to grab actionable information.  :-)

If you haven’t read part 1 in this series, I encourage you to go read that first since it sets the foundation for what follows here.  Go ahead – I’ll wait.

Okay did you actually think I was going to wait for you to read that before I continued writing?  I sure hope not.  Because if you did, you seriously need to work on your gullibility.  If you’re too gullible, you’re going to get toasted in this industry.  :-)

Also while you’re at it, another other great resource I highly recommend when it comes time to writing up an SEO audit is Glen Gabe’s  “SEO Techinical Audits“.

Don’t Give Away The Farm

In this part of the series, I’d like to focus more on some of the things that should and shouldn’t go into an SEO audit.  This seems to be one of  the biggest areas of confusion for consultants just starting out.  And as I mentioned in part 1:

a site Audit isn’t supposed to be an advanced course in SEO.  It’s to point out problems and recommend methods of solution.

If a client is curious to know how I came to my recommendation, we’ll discuss that during the phone or in-person review of the audit, but only in broad terms.  Because I expect my clients to trust that I know what I’m talking about, not teach them my business.  That’s not why they’re hiring me.

 

Aaron Wall came out with an article today entitled “How to Construct Great Proposals“.  In that, he offers his own take on why we shouldn’t be giving away the farm. Yeah. Go read that.  I’ll just wait.  Again.  Because I care.

The fact is, I used to give away the farm.  We’re talking about detailing every single step of work – providing spreadsheets with page names, suggested page Titles, Meta content, URL seeding, and even suggested copy.

And that was professional self-sabotage.  Both because it took a lot longer to produce my audit/action plans, and because it set me up to have the client think they didn’t need me for anything.  Which is just crazy.  Right?

Now, I couldn’t do that on a large scale site, but then I used to only think I should work on small sites anyhow.  Which in itself was self-sabotage.

Not because I think there’s anything wrong with small business sites.  It’s just that it turns out that when I focus on big clients, it’s much more likely that they’ll have the budget needed for truly comprehensive SEO.  And in turn, that they’ll be much more likely to appreciate the work and respect my knowledge.

Limit What You Give Away

As I began focusing on clients that had the mind-set that SEO is a front-line critical aspect of most any marketing effort, I began paring down the document, and only including EXAMPLES of my findings and subsequent recommendation.

Sure, they’re real-world examples – taken right from that client’s site.  Which gives validation to what I’m saying is both a current challenge AND an industry best practices resolution.  And, too, even with only a few examples of each specific issue, I cover so many aspects of SEO that it really ends up being a soup-to-nuts comprehensive document in how thorough it is.   And the overall depth of it far outweighs, in long-term value, what most of my competitors provide.

Don’t Give Away What You’re Giving Away

Now if you remember, even in this type of scenario, I do NOT give away even this much information for free.  I charge for my audits.  By charging for audits, you immediately inform the prospective client that you’re serious.  A true professional.  That if they want access to your knowledge, they’re going to need to prove THEY’RE serious about this.

How much you charge is going to be up to you.  It needs to be commensurate with your experience, as well as your own belief in what you do and why you do it.  If you think you don’t deserve to get $1,000 or $5,000 for a site audit, you won’t ever get that.  Or if you do, it’s going to turn out to be a night-mare of a client relationship.  Because you’ll feel guilty.  And think you have to give away the farm in some other way to compensate.

Example Data

Whether you choose to use spreadsheets, or PowerPoint presentations, or a high-gloss full color bound book isn’t ever as important as the quality of the information you provide within the document.  So be sure to focus more on the quality of the content.  Just like you’re doing for the actual SEO for your client sites.  Right?  Right!

Competitive Landscape

One of the most challenging aspects of getting new clients to understand how serious the work is to come, is to get them to wake up to the competitive landscape.   All too often, they think “hey – if I just spend this money, POOF, I’ll be on the first page of Google.”

No, we’re not even going to get into the noise about how many companies out there use pure hype to make it sound so simple.  Because if we do, this will become a rant.  And then I’ll have to move it to my own blog.  Because THAT rant will get ugly.  Fast.

Instead, I’m going to just talk about the need that exists for sometimes jarring clients into reality.

This is why I like to use a Competitive Analysis chart.

In this one chart above, I really lay it out on the line.  I make it crystal clear exactly where they stand when it comes to the competition.  Sugar-coating not included.

Honestly Is Yada Yada Yada

Note – in that chart my client’s got the first row. So that sets the tone.  From there, I don’t sort this in some biased manner, or only show competitors that have 8,000 more pages or 5,000 more back-links.  Because ultimately, I don’t have to.

And later on in the notes section, I go on to mention that the statistics within the chart are only numeric values, not keyword ranking related.  And that’s really important.

By first showing your client that their site clearly needs work just when held up against the competitive landscape in terms of content depth, link depth, social networking depth. and THEN, afterward, throwing a competitive landscape Keyword Ranking chart, you are throwing the one-two knock-out punch.

Caveats Rule The Day

Throughout every SEO audit/action plan I create, I pepper the information with caveats – warnings and disclaimers.  Because it’s important to help clarify what you’re presenting.  If I didn’t explain, for example, that the above chart is only a SAMPLING of competitor sites, or if I didn’t also mention in my disclaimer that this chart’s understanding can ONLY come from matching it up against the competitive keyword ranking data, it would leave the client open to assume too much.

And that’s dangerous.

By clarifying these realities, even if a client IGNORES them before hiring you, they exist as a point of reference to go back to if you ever need to do that.  You’re protecting yourself, your business, and your reputation.

Generalize While Being Specific

Note in the chart above how I provide specific counts for pages indexed?  I don’t need, in this proposal, to get into the specifics of “indexed in Google’s Public “Site:” method as compared to Google Webmaster Tools”.  And for the social networking comparison, I give an N for not present, a Y to say yes, they’ve got one but it’s not so great, G to represent that it’s pretty good, and VG to say it’s the hottest thing since sliced bread.

Yet I don’t go into specifics to explain what my criteria are for each rating.

It’s enough that I, myself, know what goes into that subjective rating system.

But of course, if I include a disclaimer about the fact that “just because competitor X has a VG in Facebook, doesn’t mean that I’m recommending THIS client needs one”, that sets the stage for later in the proposal where I specifically cover social networking.  In it’s own section.  At the end of the document.  After all the ON-SITE stuff.

Every Site Is Unique So Every Audit Needs To Be Unique

Another reality is that I can’t sit here and provide you with a comprehensive laundry list of every single thing you should be covering in your audit.  Because every site is unique within every market.  And  every site owner’s got a pre-determined expectation as to what they are going to ask for.  And you’re going to need to ask a lot of questions up front to understand this.  Then you’ll need to tailor each audit accordingly.

Maybe you don’t go into any depth covering the social networking.  Perhaps it’s because that specific client has an offering that has no business being promoted in social networking environments.  Like former CIA spies who now operate a competitive intelligence business.  (Yes, I’ve got such clients, thank you very much).  Or maybe you already know that the client’s budget is already bursting at the seams.  So you just briefly touch on social networking and say something like:

While we believe social networking will need to be one more part of your comprehensive marketing efforts, this document does not detail any recommendations in that regard due to previous discussion with you and is therefore not included in our action-plan for this phase.

By saying “this phase”, you set the stage for future work, should the opportunity present itself.  And that’s another important concept.  Consideration may need to be given to the fact that even clients who truly appreciate your worth, and respect your recommendations, need to operate within budgetary financial constraints. And that’s okay.  Because you can take the “multiple-phase” approach.  Which means you’ll have plenty of work for many years to come.

And that’s always a good thing.

So there you have it – an overview of what to include and what not to include in the typical audit.  Of course, I didn’t go into specifics as relates to keyword ranking or keyword evaluations.  Yet by now you should have gotten the idea.  – Give just enough to show you know what you’re talking about, specific to each client.  And that in turn will open the door for you to propose more comprehensive work.

Alan Bleiweiss has been an Internet professional since 1995, managing client projects valued at upwards of $2,000,000.00.  Just a few of his most notable clients through the years have included PCH.com, WeightWatchers.com, and Starkist.com.  Follow him on Twitter @AlanBleiweiss , read his blog at Search Marketing Wisdom, and be sure to read his column here at SearchEngineJournal.com the 2nd and 4th Tuesday each month.

Check out the SEO Tools guide at Search Engine Journal.

Anatomy of a Hands-on SEO Audit – Part 2

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March 2, 2010 6:18 AM - Sign in to comment - Link
A 3D Tribute to Apple’s Beautiful Design [VIDEO]

The folks at 3D design and visualization studio Transparent House love Apple products. They love them so much that they’ve created a video tribute to some of Apple’s greatest creations, rendered entirely in 3D.

The animation, which isn’t affiliated with Apple, was done using 3Ds Max and V-Ray render; according to Transparent House, it took about 10 days to complete.

The names of the various Apple product will show up at the end of the video as closing credits, but you can amuse yourself by trying to name them all as they appear. Nine different Apple products are displayed; a true fan should know the names of at least eight. Hat tip to Recombu for finding this little gem.

Anatomy of Apple Design from Transparent House on Vimeo.

Tags: 3D, apple, design, video

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March 2, 2010 5:37 AM - Sign in to comment - Link
Mona Caron’s New Mural, Windows Into the Tenderloin

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Muralist Mona Caron (left) working in the Tenderloin with project manager Lisa Ruth Elliot. Photo: Nick Kasimatis.

I once rode the J-Church in San Francisco with my friend, the muralist Mona Caron. When you ride that train, there’s a brief moment where you can see the tail end of Mona’s first public artwork, the Duboce Bikeway Mural, and as she and I passed we chatted about that project — how she did it, where the funding came from, etc. When the other passengers overheard our conversation, realizing she was the artist behind this epic work, the entire car spontaneously burst into applause.

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A detail from Windows Into the Tenderloin. Photo: Mona Caron.

For the people that live near or pass Mona’s murals on a regular basis, her work is a gift that keeps on giving. In part that’s due to her technical virtuosity, which puts her in the company of the very best of the mural tradition in this or any country. She has a rare mastery of perspective, anatomy, rendering and color that gives her work an undeniable authenticity as art, that makes you stand up and take notice. But I think the real pleasure people have in her murals, and the thing that brings them back to view and enjoy them again and again, is the radical utopian vision that animates her art.

You can see that utopianism in her newest mural, Windows Into the Tenderloin, which Mona will be dedicating at a party Friday afternoon:

MURAL DEDICATION EVENT
Friday, March 5th, 3:30pm
Corner of Jones & Golden Gate
Everyone welcome!

Located on the corner of Jones and Golden Gate in the heart of the Tenderloin, the piece is an honest picture of the neighborhood, created in part through hours of community input, and enlivened by portraits of the local characters that Mona has befriended over the year and a half she has been working on it.

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Photographer unknown.

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Photo: Mona Caron.

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Photo: Mona Caron.

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Photo: Mona Caron.

The finished work uses virtuoso trompe-l’oeil to open windows on the social life of the area, expressing in art the deep social bonds that always exist, even in the most devastated community. Mona doesn’t sugarcoat a tough situation, but she reminds us that in the Tenderloin, just like anywhere else, good things as well as bad things are happening. Crime, drug use and poverty make life more difficult, but social life goes on —people laugh and talk and eat together, raising children and watching out for each other in countless ways.

Elsewhere in the mural, she peels away huge swaths of wall to reveal the natural ecology that stubbornly refuses to die, even as the urban environment masks it, paves it over.

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Photo: Mona Caron.

Mona’s work is epic, but it calls our attention back to the little details, the small signs that life continues, refusing to be crushed or defeated, even in the face of poverty, urban decay, racism, environmental degradation. We can call that vision utopian, but it’s also just a fact, a truth that we all know but that is so rarely spoken aloud.

Thanks, Mona, for this great gift to our city and the world!

Check out more of Mona’s amazing murals and artwork on her website: monacaron.com.

This is a blog post from Laughing Squid, subscribe via RSS, Email, Twitter & Facebook.

Related posts:

Fear Heads Mural in The Tenderloin

Exploring the Tenderloin National Forest

Why Does Windows Still Suck?

Going Green? Mural at 1:AM Gallery

New Superheros & Supervillians Mural Being Painted In The Mission

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LouCypher shared an item on Google Reader
March 1, 2010 8:37 PM - Sign in to comment - Link

Another wave of Twitter phishing has erupted this afternoon, with a spat of direct messages that read “somebody wrote something about you in this blog here” with a link to an ominous short URL.

That short URL asks users to login to Twitter, but one look at your browser’s address bar indicates that it is not Twitter you’re logging into, but a third-party site that looks like Twitter. Once you provide said site with your login details, it DMs your followers, hence creating the viral loop that is the anatomy of a Twitter phishing scam.

Twitter posted some tips for avoiding these scams on Friday, but apparently the message didn’t get through to everyone, because lots of users (including several high ranking execs that have been duped and sent me such DMs) are still getting duped. Lately, Twitter’s phishing scams seem to share a common theme, with a message from someone you conceivably know (at least a little bit since you follow them) sending you a DM that implies something about you has been posted somewhere on the Web.

While that’s certainly a tempting piece of bait, there’s no conceivable reason you should ever have to give a third-party website your Twitter credentials — let alone a site you’ve never heard of — especially now that most reputable Twitter apps use OAuth. Meanwhile, if you think you’ve fallen victim, we remind you once again to change your password.

As Twitter noted in it’s blog entry on the topic, the last wave of these scams often involves the phishers using compromised accounts to send out spam messages, meaning if you don’t move quick, your account will continue to be a source of embarrassment.

Tags: phishing, twitter


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March 1, 2010 6:15 AM - Sign in to comment - Link
Pikachu Anatomy
pikachu


Cartoonist Michael Paulus made anatomical drawings of famous cartoon characters, including Pikachu. Don't worry -- there are no naughty bits included.

via Urlesque
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February 26, 2010 2:00 PM - Sign in to comment - Link
Spoilers Anonymous: 'NCIS,' 'Lost' and much more!
This is Spoilers Anonymous, a weekly column here at TV Squad where we supply you with the dirt on some of the more popular shows on the air. We'll never put spoilers up here on the main page in order to help the reformed stay unspoiled. If you have anything to add to the group, feel free to step up and let yourself be heard, either with our tips form or by emailing us at tvsquad at gmail dot com, or call and leave a message at (775) 640-8479. Your anonymity is guaranteed, if you wish to remain as such.

This week we have spoilers for: '90210,' 'Bones,' 'Castle,' 'Chuck,' CSI: Miami,' 'Glee,' 'Grey's Anatomy,' 'How I Met Your Mother,' 'Lost,' 'NCIS,' 'Supernatural,' 'The Big Bang Theory,' and 'The Mentalist.'

Continue reading Spoilers Anonymous: 'NCIS,' 'Lost' and much more!

 

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Rob Diana shared an item on Google Reader
February 26, 2010 10:12 AM - Sign in to comment - Link
Avoid 'Phishing' Scams — Over the past few days, Twitter has been helping folks victimized by a phishing attack. Phishing is a deceitful process by which an attempt is made to acquire sensitive information such as Twitter usernames and passwords. The bad guys masquerade as someone you trust and may send you a Direct Message (DM) with a link. This DM may say something along the lines of, "LOL that you??" followed by a link to a fake Twitter login page. If you enter your credentials on that fraudulent page, the phishers can sign in as you and trick more people.

Anatomy of A Phishing Scam


Generally a phishing attack against Twitter users breaks down to a three-part process. First, accounts compromised in the manner described above send out messages to all accounts following them. Second, accounts that are newly compromised send out more messages. Third, the scammers behind the phishing attack make an attempt at monetization by sending out spam links instead of links to a fake login page. We fight phishing scams by detecting affected accounts and resetting passwords. However, it's better to stop them before they start.

Avoiding Phishing Scams


We designed the Direct Message system so that you could only get DMs from accounts that you choose to follow—this cuts way down on spam and attacks. Our Trust and Safety team identifies and deletes spam accounts every day. Still, we recommend against indiscriminately following hundreds or thousands of accounts without having a look first. To learn how you can avoid falling victim to a phishing scam or if you have other questions about keeping your Twitter account secure, please read Keeping Your Account Secure at our help site.

For regular status updates on related issues. please follow @safety and @spam. There is also a Twitter status blog that we update regularly. For a lot more information about Phishing, check out this article on Wikipedia.

Avoid 'Phishing' Scams

- Louis Gray

Avoid 'Phishing' Scams http://fwd4.me/HIp

- LouCypher

Avoid 'Phishing' Scams

- LouCypher
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Sean McBride shared an item on Google Reader
February 26, 2010 8:09 AM - Sign in to comment - Link
Trailrunner7 writes "SQL injection has become perhaps the most widely used technique for compromising Web applications, thanks to both its relative simplicity and high success rate. It's not often that outsiders get a look at the way these attacks work, but a well-known researcher is providing just that. Rafal Los showed a skeptical group of executives just how quickly he could compromise one of their sites using SQL injection, and in the process found that the site had already been hacked and was serving the Zeus Trojan to visitors." Los's original blog post has more and better illustrations, too.

Read more of this story at Slashdot.

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February 25, 2010 12:45 PM - Sign in to comment - Link
Taco Cat T-Shirt

20100225-tacocat.jpg

[Image: Woot]

It's a taco! And a cat! And a palindrome! And thanks to illustrator Omnitarian, it's also a nifty T-shirt available at Woot for $15. (If you're not familiar with the image macro "tacocat," it's just a cat combined with a taco. Yup.)

Related
'McSsection' (the Anatomy of Grimace) T-Shirt
Gift Guide: For the Graphic T-Shirt Lover

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