audience

audience

Steven Soderbergh says studios are keeping 'cinema' out of movie theaters
Elon Musk On NYT's Brutal Assessment Of The Tesla Model S: "I Have A Problem With False Reviews"

Case study: FBX ads result in more sales when combined with Facebook Ads API

www.insidefacebook.com
E-commerce customers who were targeted with Facebook Exchange remarketing ads after first seeing a traditional Facebook ad generated 89 percent more in sales revenue than customers who entered the remarketing pool through non-Facebook channels, according to a study by Nanigans. In a four-month study of an online retailer that generated $1.2 million in...
Case study: FBX ads result in more sales when combined with Facebook Ads API

What would a New York Times for the youngs look like?

paidcontent.org
The New York Times is testing some kind of “entry-level” product aimed at a younger, more Internet-y audience, new CEO Mark Thompson said in the company’s earnings call Thursday. Forbes’ Jeff Bercovici followed up, and an unidentified source tells him that NYT Junior — which is seriously going to need...
What would a New York Times for the youngs look like?

"Content and commerce" is hardest for those who need it the most

pandodaily.com
It just kinda rolls off the tongue. Content and commerce. Suddenly every website with creative descriptions of its merchandize is doing “content” and every blog that links to Amazon is doing “commerce.” It’s a very on-trend strategy. That might explain the packed house at Contently and Outbrain’s content and commerce-themed...
"Content and commerce" is hardest for those who need it the most

Social Media Marketing Suite Viralheat Redesigns, Adds New Analytics Dashboard, Targeted Publishing And Smart Stream

techcrunch.com
When it comes to social media management and marketing suites, most people think Hootsuite and move on, but there are quite a few smaller competitors that vie for a piece of this market, too. Viralheat, for example, just launched its redesigned service with a new analytics dashboard and a redesigned...
Social Media Marketing Suite Viralheat Redesigns, Adds New Analytics Dashboard, Targeted Publishing And Smart Stream

HTC One early hands-on!

www.engadget.com
The HTC One launch event has just begun, but we've already got our first hands-on! Not a lot of details at this point, as the phone is still being announced on-stage, but a kindly gentlemen sitting in the audience who had a handset let us try his out for...
HTC One early hands-on!
Disney's new augmented reality toys are promising, but frustrating
Gift Guide: Ten One Design Pogo Connect iPad Stylus
There's A Science To Attracting Engaged Followers On Social Media

'The Buddhist' video game knows there's more to life than collecting coins, saving princesses

www.engadget.com
This was certainly one of the more mysterious exhibits at today's ITP Winter Show at NYU. In fact, when we asked its co-creator Bona Kim what it was all about, she wouldn't tell us how to play her game, The Buddhist. That's not really the point, she insisted. Instead,...
'The Buddhist' video game knows there's more to life than collecting coins, saving princesses

5 Keys To Success In Search Retargeting

searchengineland.com
When search retargeting was new a few years ago, marketers everywhere were excited about the concept. As a new audience acquisition solution, the ability to tie an advertising campaign back to a specific data set that declared a user’s intent, this was a refreshing breakthrough. At the time, of... Please...
5 Keys To Success In Search Retargeting

FIS acquires mobile banking guru mFoundry for $120 million

www.engadget.com
You may not be very familiar with mFoundry's name, but you'll probably know its work if you're reading this site: it's part of a deal with MasterCard for NFC-based mobile payments, powers many banking apps and wrote the earliest mobile app code for Starbucks. As such, it's no small...
FIS acquires mobile banking guru mFoundry for $120 million

Audio chip maker Audience posts $3.1M profit, beats street

www.electronista.com
Previous Apple supplier Audience has reported quarterly revenue well above Wall Street's estimates, after it diversified its suppliers beyond the Cupertino manufacturer. Shares climbed 24 percent in after-hours trading after the company reported that it was expecting revenue between $43 and $46 million in the March quarter, trouncing analyst estimates...
Audio chip maker Audience posts $3.1M profit, beats street
Aaron Swartz memorial serves as a political call to action

Fusion-io brings Fusion ioScale SSD to small, speedy server clusters

www.engadget.com
Fusion-io has made a name for its Fusion ioScale solid-state drives by selling them to the largest of enterprises -- the sort that crave thousands of servers. Not everyone wants that level of computing muscle, though, which is why the pro-grade storage firm is now selling the Fusion ioScale...
Fusion-io brings Fusion ioScale SSD to small, speedy server clusters
Google CEO Larry Page Wants A Totally Separate World Where Tech Companies Can Conduct Experiments On People (GOOG)

Ballmer: Windows Phone 8 'still small', but will 'really ramp quickly'

www.engadget.com
Following its launch event in San Francisco and the appearance of its first devices last week, Windows Phone 8 is hoping for big things in the future. Microsoft's chief exec Steve Ballmer said that its work with Nokia, HTC and Samsung offered them the chance to create a "really...
Ballmer: Windows Phone 8 'still small', but will 'really ramp quickly'

You Can Control The New Xbox One With Your Voice (MSFT)

www.businessinsider.com
It's not all about Siri anymore - the new Xbox One is the latest gadget that is designed to respond to your spoken commands. Microsoft senior vice president of the Online Audience Business Group Yusuf Mehdi is on stage right now demonstrating it. You can power it on and off...
You Can Control The New Xbox One With Your Voice (MSFT)

How Alex Day Became The Biggest Unsigned Singer In The World, Without Touring

www.businessinsider.com
Alex Day might just be the most famous musician you've never heard of. Finding loads of success through his YouTube channel, the U.K. native holds the Guinness World Record for the highest-charting single by an unsigned artist for his song "Forever Yours," which peaked at #2 on the UK Indie...
How Alex Day Became The Biggest Unsigned Singer In The World, Without Touring
Sony to sell camera mount for extreme dogs

★ Why 'The Daily' Failed

daringfireball.net
Jeff Sonderman, writing for Poynter: With the benefit of hindsight, there seem to be at least two other major lessons from The Daily’s failure: Audience clarity. It was difficult to grasp who exactly was the intended audience of The Daily. It excelled at interactive elements and visual appeal, but the...
★ Why 'The Daily' Failed
Richard Dawkins on science: 'it works, bitches'

Location information to make mobile ads more valuable

news.cnet.com
App and advertising executives tell an audience at All Things D's mobile conference that location-based ads may finally pave the way for more money to be spent on mobile advertising. [Read more]...
Location information to make mobile ads more valuable

Twitter Launches Ads API, So Marketers Can Run Campaigns Through Adobe, Salesforce, Others

techcrunch.com
Twitter just announced via blog post that it has launched an advertising API, which will allow brands to run ad campaigns through the company’s API partners, rather than having to buy them through Twitter itself. This confirms a report by TechCrunch’s Ingrid Lunden saying that Twitter would launch its ads...
Twitter Launches Ads API, So Marketers Can Run Campaigns Through Adobe, Salesforce, Others

Alibaba's Extravaganza

blogs.wsj.com
Alibaba Group Holding founder Jack Ma regaled the audience at the massive, somewhat over-the-top celebration of the 10th anniversary of the company's Taobao online shopping site, the Chinese equivalent of eBay....
Alibaba's Extravaganza

Tweetro talks Twitter app economics: After fees and token rules, is much money left on the table?

thenextweb.com
TNW has covered the saga of Tweetro carefully. The Twitter app for Windows 8 banged into Twitter’s glass ceiling and was not offered more tokens, causing its developers to build a new version of its product, revoke all current user tokens, and charge for access to its new Tweetro+ product. TNW covered the...
Tweetro talks Twitter app economics: After fees and token rules, is much money left on the table?

Moving From Static To Dynamic: Building Relationship-First Email Creative

marketingland.com
In the past, when email marketers noticed a drop in audience engagement, they would increase the volume of email sends, trying to win the attention deficit game by increasing frequency. But this strategy just doesn’t work anymore. With the increased usage of mobile devices, smart phones and... Please visit Marketing Land for...
Moving From Static To Dynamic: Building Relationship-First Email Creative
Blip to publishers: we're going to monetize your videos, whether you like it or not
Tickets for PandoMonthly SF with Dropbox's Drew Houston on sale now!
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