audiences

audiences

INFOGRAPHIC: The Mobile Advertising Ecosystem Explained
Demandbase now offers B2B ad-targeting based on the software companies use

"Content and commerce" is hardest for those who need it the most

pandodaily.com
It just kinda rolls off the tongue. Content and commerce. Suddenly every website with creative descriptions of its merchandize is doing “content” and every blog that links to Amazon is doing “commerce.” It’s a very on-trend strategy. That might explain the packed house at Contently and Outbrain’s content and commerce-themed...
"Content and commerce" is hardest for those who need it the most

Social Media Marketing Suite Viralheat Redesigns, Adds New Analytics Dashboard, Targeted Publishing And Smart Stream

techcrunch.com
When it comes to social media management and marketing suites, most people think Hootsuite and move on, but there are quite a few smaller competitors that vie for a piece of this market, too. Viralheat, for example, just launched its redesigned service with a new analytics dashboard and a redesigned...
Social Media Marketing Suite Viralheat Redesigns, Adds New Analytics Dashboard, Targeted Publishing And Smart Stream
'Jurassic Park 4' flies in the face of science by cutting feathered dinosaurs

Netflix to launch original kids' series with DreamWorks this December

paidcontent.org
Netflix’s first original drama, House of Cards, is available now; new episodes of Arrested Development are coming soon; and now Netflix is getting into original kids’ programming in a partnership with DreamWorks Animation. The animated series, Turbo: F.A.S.T., is based on DreamWorks’ upcoming summer film Turbo. Turbo: F.A.S.T will debut in December. In addition, Netflix announced...
Netflix to launch original kids' series with DreamWorks this December
Minnesota theater introduces 'Tweet Seats' for web-addicted audiences

Iterations: The Unbundling Potential Of Apple's Passbook

techcrunch.com
Editor’s Note: Semil Shah is an EIR at Javelin Venture Partners and has been a contributor to TechCrunch since January 2011. You can follow him on Twitter at @semil. This post is about Apple’s Passbook. It’s not about mobile wallets, or Google Wallet, or Square, or anything else. I realize...
Iterations: The Unbundling Potential Of Apple's Passbook

Lokast P2P Mobile Media Service to Launch at SXSW

gigaom.com
NearVerse, a year-old startup from Philadelphia, plans to launch a new proximity-based media-sharing service called Lokast next month at SXSW in Austin. Lokast is to debut at some of the festivals’ music shows, with bands releasing exclusive content to the members of their audiences with iPhones. We haven’t had a...
Lokast P2P Mobile Media Service to Launch at SXSW
Nokia frustratingly shrinks Nokia World event, changes date

Welcome to TechHive!

www.techhive.com
Welcome to TechHive, the new website from the same team that brings you PCWorld and Macworld. We've devoted our lives to writing about technology, not only PCs and Macs but phones, tablets, mobile apps, ereaders, streaming video players, digital cameras, websites, and whatever the next big product category will...
Welcome to TechHive!

The BBC outlines its plans to push ‘Red Button’ online

thenextweb.com
When discussing the BBC’s digital services, iPlayer and its website will likely feature highly in the conversation agenda. But what about the BBC Red Button? First introduced in 1999 as BBC Text, the Red Button constitutes part of the BBC’s digital TV offering, replacing its analogue Ceefax service. Today, the...
The BBC outlines its plans to push ‘Red Button’ online

500% growth? $10M in new cash? Steve Jobs-trained CEO? Magnetic has it all

venturebeat.com
Single-year revenue growth of over 500 percent is going to bring any company good things. In online marketing firm Magnetic’s case, it’s brought a new series of funding totalling $10 million. Magnetic is a leader in the search retargeting industry, an industry that allows advertisers to aggregate audiences and market to them based...
500% growth? $10M in new cash? Steve Jobs-trained CEO? Magnetic has it all

Never mind the analysis - abuse and vitriol are trending on Twitter

www.guardian.co.uk
Newsrooms with one or both eyes on digital trends are going to produce what provokes an online reaction. But where does that leave detail and complexity?Listen to the editor of the Daily Telegraph talking about his job and a day stuffed full of "data-influenced decisions". Here's a news story, breaking...
Never mind the analysis - abuse and vitriol are trending on Twitter

Facebook Now Helps Advertisers Target Soda-Drinkers, Car-Buyers

www.fastcompany.com
The social giant is partnering with companies that collect purchase data to help advertisers hyper-target their ads to specific audiences. Facebook has partnered with purchase-data providers Datalogix, Epsilon, Acxiom, and BlueKai to provide its advertisers with better custom data about specific demographics, such as "car buyers" or "soda drinkers."...
Facebook Now Helps Advertisers Target Soda-Drinkers, Car-Buyers

Daniel Jacobson of Netflix on the API with an Audience

www.readwriteweb.com
Alexia Tsotsis, who writes for TechCrunch, had this advice on Twitter earlier today: "Good tech blogger rule of thumb: Avoid using 'API' in headlines when/if you can." Usually, I'm all thumbs myself, but I can't find this particular rule on them anywhere. I suppose I'm not a blogger after all....
Daniel Jacobson of Netflix on the API with an Audience

MLB plans ad exchanges to target premium baseball fans

paidcontent.org
Major League Baseball will start collecting more data about customers who visit its websites as part of a plan to create new premium categories for online advertisers and increase revenue from MLB’s media properties. MLB is also planning online ad exchanges in which brands can bid in real time to...
MLB plans ad exchanges to target premium baseball fans
BII REPORT: Inside The Massive Mobile Advertising Ecosystem

Yahoo’s big data play Genome is smart, but …

gigaom.com
Yahoo is looking to leverage its big data prowess with a new tool for marketers called Genome. A combination of data, analytics and technology derived from its interclick acquisition and advertising deals with Microsoft and AOL, Yahoo says Genome helps marketers “understand consumer needs, anticipate audiences’ future performance, and …...
Yahoo’s big data play Genome is smart, but …

48fps preview of 'The Hobbit' gets mixed reaction at CinemaCon

www.theverge.com
Peter Jackson has been vocal about his decision to film The Hobbit at 48 frames per second, with the director claiming it offers smoother, more natural motion free from artifacts like strobing. It seems that he may have a tough time getting audiences on his side, however — a...
48fps preview of 'The Hobbit' gets mixed reaction at CinemaCon

Peter Jackson unfazed by 'Hobbit' footage pushback, but will stick to 24 fps for trailers

www.engadget.com
Calm down, cinema-goers. It just takes time to "settle in" to the strange new ultra-realistic world of high frame-rates, according to Peter Jackson, who's been responding to audience's rather strong panning of 48fps rough cuts from his upcoming 3D epic, Hobbit. Viewers' main beefs were the surprising appearance of...
Peter Jackson unfazed by 'Hobbit' footage pushback, but will stick to 24 fps for trailers

YouTube’s Next New Creator Program Is Meant To Bring In The LOLs

techcrunch.com
Over the past year, YouTube has been busy with outreach to its community of independent creators through its YouTube Next program. The idea is to identify the next big YouTube stars and to provide them with the resources they need to improve the quality of their content, as well as...
YouTube’s Next New Creator Program Is Meant To Bring In The LOLs

The team behind the Dublin and London Web Summits plans 100 'Pub Summits' globally this year

thenextweb.com
The European Web tech conference scene is going through a period of rapid expansion and diversification. In addition to more conferences aimed at audiences in their thousands, we’re seeing increasing numbers of invite-only events like F.ounders and most of Hy Berlin, and those with more specific focuses, like the European Commission’s...
The team behind the Dublin and London Web Summits plans 100 'Pub Summits' globally this year

High-tech photo booth tracks user behavior

www.computerworld.com
A photo kiosk that can track user behavior using a Microsoft Kinect-like sensor and mine social data could help marketers gain valuable information about audiences at sporting events....
High-tech photo booth tracks user behavior

TLC Finds Religion With 'Preacher Wives'

www.huffingtonpost.com
TLC is taking audiences into the holy world of Atlanta's "Preacher Wives." The new reality series from TLC and True Entertainment, the producers of "The Real Housewives of Atlanta," will follow the "outspoken ladies who work to ensure that their churches run as smooth as Southern-churned butter.""We are excited to...
TLC Finds Religion With 'Preacher Wives'

New targeting adds greater relevance to your Promoted Tweets

advertising.twitter.com
It's a fact — brands have been on Twitter since our earliest days. They use the platform to connect with consumers in meaningful ways, offering everything from special discounts and exclusive content to new product information.But what if your Tweet is only relevant for a subset of your followers? What...
New targeting adds greater relevance to your Promoted Tweets

Don't break stories on Twitter, BBC journalists told

www.guardian.co.uk
As Sky News clamps down on staff Twitter updates, corporation tells reporters to file copy before tweeting itBBC journalists have been told not to break news stories on Twitter before they tell their newsroom colleagues.The new rules, which apply to all of the corporation's correspondents, reporters and producers, were announced...
Don't break stories on Twitter, BBC journalists told
Blip to publishers: we're going to monetize your videos, whether you like it or not

Here's A Thorough Look At How Fortune 100 Companies Are Using Social Media in 2012

www.businessinsider.com
Burson-Marsteller put together this slideshow of the Fortune Global 100's use of popular social networking platforms. It reveals that smart, big companies are... Using multiple Twitter accounts to address different audiences. Experimenting with new platforms, like Pinterest Keep reading to see the full report. See the rest of the story at...
Here's A Thorough Look At How Fortune 100 Companies Are Using Social Media in 2012

Behavioral Data Bank Demdex Raises $6 Million Series A

techcrunch.com
Data is the lifeblood of the Web, but when it comes to advertising some of the most valuable data ends up all over the place. New York City startup Demdex captures behavioral data on behalf of Websites and advertisers and stores it in a “behavioral data bank.” The 14-employee...
Behavioral Data Bank Demdex Raises $6 Million Series A
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