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INFOGRAPHIC: The Mobile Advertising Ecosystem Explained

Guardian kills its Facebook social reader, regains control over its content

gigaom.com
A little over a year ago, a big topic of discussion in the newspaper business — apart from the ongoing cataclysmic decline in print advertising revenue, of course — was how to leverage Facebook as a platform for content, and specifically the rise of what were called “social reading” apps,...
Guardian kills its Facebook social reader, regains control over its content

Why People Should Chill Out About Targeted Advertising

www.readwriteweb.com
The other day, I was reading a news article when a skyscraper banner ad to the right of the story caught my eye. It was for a particular bass guitar, which was for sale on Amazon. I happen to be in the market for a new bass, and this model...
Why People Should Chill Out About Targeted Advertising
Why Google's homepage antics are more serious than they appear
What The Wirecutter tells us about the newfound power of affiliate links

BII REPORT: Here Are The Major Players In Mobile Advertising

www.businessinsider.com
We are in the post-PC era, and soon billions of consumers will be carrying around Internet-connected mobile devices for up to 16 hours a day. Mobile audiences have exploded as a result. Mobile advertising should be a bonanza, similar to online advertising a decade ago. However, it has been a bit...
BII REPORT: Here Are The Major Players In Mobile Advertising

This Ad Exec Proposed To His Girlfriend Using A Banner Ad On The BBC's Web Site

www.businessinsider.com
When colleagues of Erica Plotkin, a digital associate media director in the New York office of The Martin Agency, told her that her clients' banner ads weren't functioning properly on BBC.co.uk, she discovered these banner ads on the page in question: Martin ad salesman Scott Sklar persuaded account exec Kendra...
This Ad Exec Proposed To His Girlfriend Using A Banner Ad On The BBC's Web Site

Gmail advert ruins AT&T's big surprise, Sony's Xperia Ion arrives stateside in June

www.engadget.com
Someone at Google's advertising department has probably received the hairdryer treatment this morning after a Gmail advert prematurely revealed that Sony's Xperia Ion would arrive in June. The banner ad popped up atop Droidmatters' inbox and revealed that the Stateside version of the Xperia S will turn up just...
Gmail advert ruins AT&T's big surprise, Sony's Xperia Ion arrives stateside in June

SMG to Track How Mobile Ads Lead to In-store Visits

adage.com
Starcom MediaVest Group has partnered with New York City-based startup PlaceIQ to unlock mobile marketing's great mystery: when someone shown a mobile banner ad is enticed to walk into a store.The metric, which PlaceIQ calls Place Visit Rate, uses location data to illustrate what percentage of customers served a mobile...
SMG to Track How Mobile Ads Lead to In-store Visits
WiFi as banner ad: How Microsoft and Google are improving our cities' connectivity

MoPub Wrangles Fresh Capital and Agency Hire to "Get Mobile Ads Right"

pandodaily.com
There is a real problem with display ads. They make up a huge chunk of the digital ad industry but are hated by just about everyone and they work almost none of the time. Instead of building a better, non-banner ad, the industry has been waiting for ad dollars to...
MoPub Wrangles Fresh Capital and Agency Hire to "Get Mobile Ads Right"
Applifier launches video ad network to monetize Facebook games
Marissa Mayer Explains Yahoo's New Approach To Advertising (YHOO)
This Video Ad Server Is Now Backed By $121 Million In Venture Funding

AdClarity Tells Advertisers Exactly What The Competition Is Up To

techcrunch.com
Israeli company BIScience has a launched a new product called AdClarity, which it says will give advertisers more data than they’ve ever had about their competitors’ advertising plans. CEO Orey Gilliam notes that the online advertising landscape has evolved to the point where there’s rarely a direct link between advertiser...
AdClarity Tells Advertisers Exactly What The Competition Is Up To

BannerPlay aims to make banner ads as simple as Google AdWords

thenextweb.com
Editor’s note: As Israeli startup BannerPlay rolls out its ‘banner ads for everyone’ service, this report originally published by Israel’s NoCamels blog looks at the story behind the company. Successfully advertising on the Internet is not an easy feat for small and medium businesses with limited budgets. While Google and Facebook have opened...
BannerPlay aims to make banner ads as simple as Google AdWords

Display Ads: Now, Less Crappy! Flite Launches New Platform and App Store for Ads

pandodaily.com
It’s safe to say that the flat, static web pages of Web 2.0 are dead and The Stream–the live feeds, the real-time content and the data flows we see on Facebook, Twitter and LinkedIn–is where it’s at. The Stream is not, however, where ads are at. Social media marketing can...
Display Ads: Now, Less Crappy! Flite Launches New Platform and App Store for Ads
BII REPORT: Inside The Massive Mobile Advertising Ecosystem

Imovation and 5-hour Energy Partner to Make the Advertception a Reality

pandodaily.com
How does one advertise an advertisement? Is there some kind of advert-ception that happens when you go too many layers deep, a form of marketing limbo where everything is its own ad? At what point does “meta” become a noun instead of a modifier? Those were the questions running through...
Imovation and 5-hour Energy Partner to Make the Advertception a Reality
New version of uTorrent getting advertisements in the form of 'featured torrents'

Old Spice Somehow Created A Scratch 'N Sniff Web Banner Ad [THE BRIEF]

www.businessinsider.com
Good morning, AdLand. Here's what you need to know today: According to the Denver Egotist, Old Spice created the world's very first -- and maybe last -- online scratch 'n sniff banner ad. While you won't be able to smell the scent immediately off of your computer screen (because that's impossible), consumers...
Old Spice Somehow Created A Scratch 'N Sniff Web Banner Ad [THE BRIEF]

Will Search Engines One Day Be Overcome With Display Ads?

marketingland.com
Last month, Google’s famously streamlined white homepage was plastered with something different: an animated banner ad. Since Google has been credited as an ad-free (or, at least, display-ad-free) search engine, the animated banner ad for the Nexus 7 Android tablet came as a bit of a shock to both... Please visit Marketing...
Will Search Engines One Day Be Overcome With Display Ads?

Microsoft and Skype dreaming up new, utilitarian ad formats

paidcontent.org
One has faced challenges in its existing online ad business, while the other is just getting going. Now Microsoft and its recently-acquired Skype are setting out to prove they can profit where consumers aren’t paying — by introducing an innovative line-up of advertising formats native to their new products. At Monaco...
Microsoft and Skype dreaming up new, utilitarian ad formats

How A Blogger Made $10,449 Per Hour

www.davidrisley.com
As a reader of my site, you know that I am quite open about this fact: Blogs don’t make money. Businesses make money. And businesses sell things. Seems pretty simple, but most bloggers just fail to comprehend this one. They’ll chase the Adsense fairy for any loose change. To illustrate...
How A Blogger Made $10,449 Per Hour
The Mobile Advertising Ecosystem Explained
BII REPORT: Here Are The Major Players In Mobile Advertising

Facebook Exchange Open with Promising Early Results from Launch Partners

pandodaily.com
Facebook launched testing on its own realtime bidding ad exchange earlier this summer; today the company officially unveils the new product. It has allowed its launch partners to discuss their results, and they are solid. For display ads. The ad exchange is a smart step for Facebook to goose commodity display...
Facebook Exchange Open with Promising Early Results from Launch Partners

Honda Is Paying People To Get Off Pinterest—Here's Today's Ad Brief

www.businessinsider.com
House star Lisa Edelstein has taken it all off for a PETA ad. Honda is one of the few car companies on Pinterest and is using the platform for a big marketing campaign. The company has found the top "pinners" and offered them $500 for a day-long Pinterest break—a "Pintermission," if you will—to...
Honda Is Paying People To Get Off Pinterest—Here's Today's Ad Brief
BII REPORT: The Mobile Advertising Ecosystem Explained
Here Are The Major Players In Mobile Advertising
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